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Global Oral Hygiene Market (2021-2026) by Products, Distribution Channel, Application, Geography, Competitive Analysis and the Impact of COVID-19 with Ansoff Analysis

  • ID: 5317167
  • Report
  • April 2021
  • Region: Global
  • 184 Pages
  • Infogence Global Research
until Dec 31st 2021
The Global Oral Hygiene Market is Estimated to be USD 46.4 Bn in 2021 and is Expected to Reach USD 55.2 Bn by 2026, Growing at a CAGR of 3.5%


  • 3M Company
  • Dabur India Ltd.
  • GC Corporation
  • Johnson & Johnson
  • Orkla
  • Sunstar Suisse S.A.
The Global Oral Hygiene Market is estimated to be USD 46.4 Bn in 2021 and is expected to reach USD 55.2 Bn by 2026, growing at a CAGR of 3.5%.

Market Dynamics

Increasing dental problems among children and adults, due to poor eating habits, and the rise in popularity for herbal oral care products are the factors primarily driving the global toothpaste market. Moreover, rising premiumization and consumers seeking more targeted solutions are accelerating the growth of the market studied. The rise in consciousness of oral health has helped vendors introduce oral hygiene product categories, such as teeth-whitening products. One of the popular products used for teeth whitening is whitening toothpaste. Manufacturers offer toothpaste with teeth-whitening functionality that differs from ordinary toothpaste. To improve market position, manufacturers are constantly focusing on implementing innovative strategies and introducing a broad portfolio of products.

Market Segmentation

The Global Oral Hygiene Market is segmented further based on Products, Distribution Channel and Geography.

By Products, the market is classified into Toothpaste (Pastes, Gels, Powders, Polishes), Toothbrushes & accessories (Manual Toothbrushes, Electric Toothbrushes, Battery-powered Toothbrushes, Replacement Toothbrush Heads), Mouthwashes/Rinses (Non-medicated Mouthwashes, Medicated Mouthwashes), Dental Accessories/Ancillaries (Dental Flosses, Breath Fresheners, Cosmetic Dental Whitening Products, Dental Water Jets), Denture Products (Fixatives and Other Denture Products) and Dental Prosthesis Cleaning Solutions.

By Application, the market is classified as Home and Dentistry. The market for Home is projected to dominate the oral hygiene market.

By Distribution Channel, the market is classified as Consumer Stores, Retail Pharmacies, Online Distribution and Dental Dispensaries.

By Geography, APAC is projected to lead the market.

Recent Developments
1. In April 2020, GlaxoSmithKline Consumer Healthcare Limited (India) merged with Hindustan Unilever Limited (HUL), with HUL responsible for the distribution of GSK’s Consumer Healthcare brands in India, including its leading oral healthcare brand, Sensodyne.
2. In April 2020, Perrigo Company plc (Ireland) completed the acquisition of the oral care assets of High Ridge Brands (US), which includes Dr. Fresh, LLC.
3. In January 2020, Perrigo Company plc’s Ranir subsidiary acquired the assets of Steripod, a leading toothbrush accessory brand, and innovator in the toothbrush protector market, from Bonfit America Inc (US).
4. In December 2019, Colgate-Palmolive Company launched Colgate Optic White Renewal Tooth Paste.

Company Profiles

Some of the companies covered in this report are 3M Company, Church & Dwight Co, Inc., Colgate-Palmolive Company, Dabur India Ltd., Dentaid SL, Dentsply International Inc., Dr. Fresh, LLC, GC Corporation, GlaxoSmithKline PLC, The Procter & Gamble Company, Ultradent Products Inc, Unilever PLC, Young Dental, etc.

Competitive Quadrant

The report includes a Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?
  • The report offers a comprehensive evaluation of the Global Oral Hygiene Market.
  • The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes in-depth market analysis using Porter’s 5 force model and the Ansoff Matrix. The impact of Covid-19 on the market is also featured in the report.
  • The report also contains the competitive analysis using Competitive Quadrant, the analyst's proprietary competitive positioning tool.
Report Highlights
  • A complete analysis of the market, including parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market
Note: Product cover images may vary from those shown


  • 3M Company
  • Dabur India Ltd.
  • GC Corporation
  • Johnson & Johnson
  • Orkla
  • Sunstar Suisse S.A.
1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Shareholders

2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.3 Market Size Estimation
2.4 Assumptions of the Study
2.5 Limitations of the Study

3 Executive Summary

4 Market Overview
4.1 Introduction
4.2 Market Dynamics
4.2.1 Drivers Growing Awareness about Oral Hygiene Rising Incidence to Dental Diseases Growing Number to Small/Private Dental Clinics with Dental Dispensaries Technological Advancements
4.2.2 Restraints Competitive Pricing Pressure Faced by Prominent Players
4.2.3 Opportunities Increasing Online Purchase of Oral Care Products
4.2.4 Challenges High Dependency on Retail/Consumer Stores
4.3 Trends

5 Market Analysis
5.1 Porter’s Five Forces Analysis
5.2 Impact of COVID-19
5.3 Ansoff Matrix Analysis

6 Global Oral Hygiene Market, By Product
6.1 Introduction
6.2 Toothpaste
6.2.1 Pastes
6.2.2 Gels
6.2.3 Powders
6.2.4 Polishes
6.3 Toothbrushes & accessories
6.3.1 Manual Toothbrushes
6.3.2 Electric Toothbrushes
6.3.3 Battery-powered Toothbrushes
6.3.4 Replacement Toothbrush Heads
6.4 Mouthwashes/Rinses
6.4.1 Non-medicated Mouthwashes
6.4.2 Medicated Mouthwashes
6.5 Dental Accessories/Ancillaries
6.5.1 Dental Flosses
6.5.2 Breath Fresheners
6.5.3 Cosmetic Dental Whitening Products
6.5.4 Dental Water Jets
6.6 Denture Products
6.6.1 Fixatives
6.6.2 Other Denture Products
6.7 Dental Prosthesis Cleaning Solutions

7 Global Oral Hygiene Market, By Distribution Channel
7.1 Introduction
7.2 Consumer Stores
7.3 Retail Pharmacies
7.4 Online Distribution
7.5 Dental Dispensaries

8 Global Oral Hygiene Market, By Applications
8.1 Introduction
8.2 Home
8.3 Dentistry

9 Global Oral Hygiene Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 South America
9.3.1 Brazil
9.3.2 Argentina
9.4 Europe
9.4.1 UK
9.4.2 France
9.4.3 Germany
9.4.4 Italy
9.4.5 Spain
9.4.6 Rest of Europe
9.5 Asia-Pacific
9.5.1 China
9.5.2 Japan
9.5.3 India
9.5.4 Indonesia
9.5.5 Malaysia
9.5.6 South Korea
9.5.7 Australia
9.5.8 Russia
9.5.9 Rest of APAC
9.6 Rest of the World
9.6.1 Qatar
9.6.2 Saudi Arabia
9.6.3 South Africa
9.6.4 United Arab Emirates
9.6.5 Latin America

10 Competitive Landscape
10.1 Competitive Quadrant
10.2 Market Share Analysis
10.3 Competitive Scenario
10.3.1 Mergers & Acquisitions
10.3.2 Agreement, Collaborations, & Partnerships
10.3.3 New Product Launches & Enhancements
10.3.4 Investments & Funding

11 Company Profiles
11.1 3M Company
11.2 Church & Dwight Co, Inc.
11.3 Colgate-Palmolive Company
11.4 Dabur India Ltd.
11.5 Dentaid SL
11.6 Dentsply International Inc.
11.7 Dr. Fresh, LLC
11.8 GC Corporation
11.9 GlaxoSmithKline PLC
11.10 Henkel AG & Co. KGaA
11.11 Johnson & Johnson
11.12 Koninklijke Philips N.V.
11.13 LG Household and Health Care Ltd
11.14 Lion Corporation
11.15 Orkla
11.16 Perrigo Company plc
11.17 Procter & Gamble
11.18 Sunstar Suisse S.A.
11.19 The Himalaya Drug Company
11.20 The Procter & Gamble Company
11.21 Ultradent Products Inc
11.22 Unilever PLC
11.23 Young Dental

12 Appendix
12.1 Questionnaire
Note: Product cover images may vary from those shown
  • 3M Company
  • Church & Dwight Co, Inc.
  • Colgate-Palmolive Company
  • Dabur India Ltd.
  • Dentaid SL
  • Dentsply International Inc.
  • Dr. Fresh, LLC
  • GC Corporation
  • GlaxoSmithKline PLC
  • Henkel AG & Co. KGaA
  • Johnson & Johnson
  • Koninklijke Philips N.V.
  • LG Household and Health Care Ltd
  • Lion Corporation
  • Orkla
  • Perrigo Company plc
  • Procter & Gamble
  • Sunstar Suisse S.A.
  • The Himalaya Drug Company
  • The Procter & Gamble Company
  • Ultradent Products Inc
  • Unilever PLC
  • Young Dental
Note: Product cover images may vary from those shown