Overview:
Once a customer has been acquired, an organization needs to maximize the lifetime value of the relationship. This course will explore the following topics:
Why you should Attend: This program will explore how account based marketing and nurturing can be used to increase wallet share with existing customers to drive more topline revenue and increase profitability.
Areas Covered in the Session:
Once a customer has been acquired, an organization needs to maximize the lifetime value of the relationship. This course will explore the following topics:
- Understanding the customer journey
- What is journey analytics?
- Building an omni-channel customer view
- Creating Behavior-Based Dynamic Customer Segments
- Using predictive analytics
- Measuring campaign results
- Ideal Customer Profile targeting and alignment
Why you should Attend: This program will explore how account based marketing and nurturing can be used to increase wallet share with existing customers to drive more topline revenue and increase profitability.
Areas Covered in the Session:
- What are Cross-Selling & Upselling?
- Five Steps to More Effectively Cross-Sell & Upsell
- Strategies for Winning More Business
- Five Steps to Identify Decision Makers
Speaker
Robert Greene is a nationally recognized corporate trainer and owner of RCG Business Services. He is also an adjunct-faculty member with the American Management Association. Bob has created and delivered training content for associations, industry, and governmental agencies including the U.S. Navy Seals. He has over fifteen years of corporate training experience that is built on a career in business management and sales leadership in financial services, healthcare, consumer products, and SaaS.Bob was previously a guest-host on the QVC television shopping channel where he is a member of the Million-Dollar club for sell-through of over $1 Million of inventory during a 24-hour Today’s Special Value offering. Bob also managed a North American network of 133 sales representatives, generating over $250 Million in annual sales.
Bob is a graduate of Virginia Tech, where he played lacrosse, was president of his fraternity, Tau Delta, and was an on-air radio personality for WUVT. Bob earned his degree in political science and organizational leadership. He also holds a BMI certification in intercultural analysis and is a frequent commentator on business advancement strategies.
Who Should Attend
- HR VP's,Directors, and Managers
- Sales VP's, Directors, and Managers
- C-Suite Executives
