Festive sales during Diwali is generally considered as the flagship sale event for almost every etailer in India. The publisher has been closely tracking this with ‘festive intel’ product where we share deep intelligence including:
Learning from previous sales- we can share as is reports on various platforms (market shares, category performance, key trends etc.)
Pre-sales strategy inputs- these are quintessential inputs for creating a strong operating plan for festive season.
During sales intel- Daily inputs on sales performance
Post-sale analysis and leaderboard- Post sale analysis both from platform side (market share, NPS etc.) as well as competition side (market share etc.)
Learning from previous sales- we can share as is reports on various platforms (market shares, category performance, key trends etc.)
Pre-sales strategy inputs- these are quintessential inputs for creating a strong operating plan for festive season.
During sales intel- Daily inputs on sales performance
Post-sale analysis and leaderboard- Post sale analysis both from platform side (market share, NPS etc.) as well as competition side (market share etc.)
Table of Contents
1. Overall summary of the e-tailing industry performance
2. Customer PoV
3. Seller PoV
4. E-tailer Level Performance Map (1/2)- Business Metrics
Methodology
1. Primary Research Consumers, stakeholders and industry experts are interviewed to help us validate key trends and market estimations.
While the exact figures may vary for different reports, on average, the publisher conducts:
- ~1,000+ consumer surveys
- ~30+ IDIs (in-depth interviews) with stakeholders (consumers, suppliers, distributors and delivery executives, among others)
- ~25+ detailed discussions with industry experts Depending on the report in question, consumers and stakeholders are distributed across:
- City tiers (Metros, Tier 1, Tier 2, Tier 3 & Tier 4 cities)
- Income levels
- Genders
- Age groups
- Professions
- Internet usage pattern
- Geographies
2. Secondary Research Secondary includes analysis of databases available in public domain. Information sought is cross-referenced and aligned for soundness.
Note: In order to maintain confidentiality, results and analysis of the surveys and expert interviews are presented at level of overall scenario analysis and representation only.
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