Exploration of the emergence of new and innovative payment models in the Middle East
Payments landscape is evolving rapidly and is a critical enabler of online commerce. Historically, cash-on-delivery (COD) has been a big driver of e-tailing as wary consumers-built confidence with e-tailers while the unbanked/ partially banked population got a shot at buying online products. While COD has been on decline, it was used for the majority of order before the pandemic.
During the pandemic, contactless modes of payment became popular to minimise physical contact. Now, we are seeing new modes of payments such as buy-now-pay-later emerging and seeing increasing adoption. We have assessed the consumer behaviour over the last year to identify the change in behaviour by consumer segments, the drivers of change in behaviour and emerging trends in the payments space.
Who should buy this report:
This is a voice-of-consumer (VOC) report for the payments industry. Anyone who wants to deep-dive into the payment industry consumer behaviour should buy this report. We have also added a dynamic visual tool along with this report to help understand the behaviour change by the different consumer segments.
Geographic coverage:
This report is available for UAE. We can develop similar reports for other Middle East countries such as Egypt, Saudi Arabia / KSA, Kuwait, Bahrain and Qatar in 2-3 weeks.
Visual Tool: This report also comes with a visual dynamic tool with all key insights available. All the data graphs will have filters by-
Age: Gen X, Gen Y and Gen Z Gender: Male / Female / Other
Household Income: Four Income segments Nationality
Payments landscape is evolving rapidly and is a critical enabler of online commerce. Historically, cash-on-delivery (COD) has been a big driver of e-tailing as wary consumers-built confidence with e-tailers while the unbanked/ partially banked population got a shot at buying online products. While COD has been on decline, it was used for the majority of order before the pandemic.
During the pandemic, contactless modes of payment became popular to minimise physical contact. Now, we are seeing new modes of payments such as buy-now-pay-later emerging and seeing increasing adoption. We have assessed the consumer behaviour over the last year to identify the change in behaviour by consumer segments, the drivers of change in behaviour and emerging trends in the payments space.
Who should buy this report:
This is a voice-of-consumer (VOC) report for the payments industry. Anyone who wants to deep-dive into the payment industry consumer behaviour should buy this report. We have also added a dynamic visual tool along with this report to help understand the behaviour change by the different consumer segments.
Geographic coverage:
This report is available for UAE. We can develop similar reports for other Middle East countries such as Egypt, Saudi Arabia / KSA, Kuwait, Bahrain and Qatar in 2-3 weeks.
Visual Tool: This report also comes with a visual dynamic tool with all key insights available. All the data graphs will have filters by-
Age: Gen X, Gen Y and Gen Z Gender: Male / Female / Other
Household Income: Four Income segments Nationality
Table of Contents
1. Payment behaviour before the pandemic
2. Behaviour change after the pandemic
3. Emerging payment methods: buy-now-pay-later (BNPL)
Methodology
1. Primary Research Consumers, stakeholders and industry experts are interviewed to help us validate key trends and market estimations.
While the exact figures may vary for different reports, on average, the publisher conducts:
- ~1,000+ consumer surveys
- ~30+ IDIs (in-depth interviews) with stakeholders (consumers, suppliers, distributors and delivery executives, among others)
- ~25+ detailed discussions with industry experts Depending on the report in question, consumers and stakeholders are distributed across:
- City tiers (Metros, Tier 1, Tier 2, Tier 3 & Tier 4 cities)
- Income levels
- Genders
- Age groups
- Professions
- Internet usage pattern
- Geographies
2. Secondary Research Secondary includes analysis of databases available in public domain. Information sought is cross-referenced and aligned for soundness.
Note: In order to maintain confidentiality, results and analysis of the surveys and expert interviews are presented at level of overall scenario analysis and representation only.
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