IPTV Global Market Report 2024

The iptv market size has grown rapidly in recent years. It will grow from $138.81 billion in 2023 to $162.37 billion in 2024 at a compound annual growth rate (CAGR) of 17.0%. The growth observed in the historical period can be attributed to several factors, including increased broadband internet penetration, shifts in content consumption patterns, advancements in compression and encoding technologies, the global expansion of broadband infrastructure, and the proliferation of smart TVs and connected devices.

The iptv market size is expected to see rapid growth in the next few years. It will grow to $305.16 billion in 2028 at a compound annual growth rate (CAGR) of 17.1%. Forecasted growth relies on 5G network emergence, integration with OTT platforms, UHD content demand, interactive and immersive content focus, and the shift to cloud-based IPTV solutions. Key trends include interactive content, cloud-based solutions, content security emphasis, voice control integration, and global IPTV service expansion.

The proliferation of video-on-demand (VoD) services stands out as a significant driver for the growth of the Internet Protocol Television (IPTV) market. Internet Protocol TV offers VoD as an innovative feature, allowing consumers to access a diverse range of videos at their convenience. VoD utilizes real-time Streaming Protocol for transmitting videos, and its popularity has surged in recent years, contributing to increased adoption rates of smart TVs. Notably, in 2021, Netflix emerged as the largest paid video streaming platform with 195 million subscribers globally. This trend of growing preference for VoD services is anticipated to be a key factor propelling the expansion of the IPTV market.

The growth of the IPTV market is expected to be driven by the increasing number of internet users. Internet users, defined as individuals who have accessed the Internet within the past three months, play a crucial role in the functioning of IPTV, as it relies on IP networks for the packetized transmission of video content. As of July 2023, global internet user count reached 5.19 billion, representing 64.6% of the world's population, according to BroadbandSearch, a US-based provider of information about internet service providers. This surge in the number of internet users is poised to be a significant factor propelling the growth of the IPTV market.

The growth of the Internet Protocol Television (IPTV) market is impeded by significant challenges, including stringent regulatory norms and limited content availability. Countries globally have implemented diverse regulatory frameworks concerning the quality of video transmission. In several jurisdictions, regulators have mandated that IPTV providers adhere to content regulations similar to those imposed on traditional paying television providers. For instance, in Singapore, IPTV providers are subjected to the same programming code applied to paying television providers. In several European countries, including Belgium, France, Sweden, and the UK, IPTV operators utilizing fixed networks are bound by must-carry regulations. These regulations mandate cable or satellite providers to retransmit signals from local over-the-air television stations. The confluence of stringent regulatory norms and constraints in content availability is anticipated to act as a limiting factor for the growth of the IPTV market.

An emerging trend in the IPTV industry is the increasing demand for fiber-to-the-home (FTTH) connections. FTTH is gaining prominence due to the unparalleled bandwidth and transmission capacity offered by optical fiber, making it an ideal choice for IPTV services. The use of FTTH provides a stable access network, ensuring high-speed broadband and enhancing the overall user experience. A notable example is Airtel's introduction of Xstream fiber-to-the-home services in remote areas such as Ladakh and the Andaman and Nicobar Islands in June 2022. Service providers are strategically adopting FTTH to deliver premium content, ultimately aiming to offer an enhanced and seamless user experience.

Major companies in the IPTV market are focusing on product innovation, exemplified by the development of Internet-Protocol-Television (IPTV)/Over-the-Top (OTT) platforms. These platforms feature an integrated video architecture and a redesigned user interface, catering to the needs of customers, as demonstrated by Turk Telekom in September 2022. In collaboration with ZTE, the Turkish-based fixed-line provider launched a cutting-edge IPTV/OTT platform. The collaborative effort involved services such as migrating one million set-top boxes, seamless integration with over ten third-party vendors, and ensuring efficient content delivery. This product innovation strategy is geared towards enhancing profitability and staying competitive in the dynamic IPTV market.

In September 2021, Uniguest, a U.S.-based digital engagement technology provider, successfully acquired UCView for an undisclosed sum. This strategic acquisition involves the integration of UCView into Tripleplay, Uniguest's digital signage, and IPTV brand. UCView, a U.S.-based company specializing in digital signage and IPTV, will continue to cater to clients across various sectors, including enterprises, education, retail, stadiums, and more, under the Uniguest umbrella.

Major companies operating in the iptv market report are Google LLC, Microsoft Corporation, Amazon Web Services (AWS), Intel Corporation, International Business Machines Corporation (IBM), Cisco Systems Inc., Tata Consultancy Services Limited, Ericsson AB, Cigniti Technologies Private Limited, Thales Group, Cognizant Technology Solutions Corporation, Texas Instruments Incorporated, Infosys Limited, HCL Technologies Limited, Capgemini SE, Keysight Technologies Inc., Saksoft Limited, Rapid7 Inc., Apica System AB, Trustwave Holdings Inc., Happiest Minds Technologies Limited, SmartBear Software Inc., RapidValue Solutions Limited, AFour Technologies Pvt. Ltd., Novacoast Inc., Praetorian LLC, Zephyr, Qualitest Group Inc., Beyond Security Inc., Ixia Solutions, Allot Communications Ltd., Infineon Technologies AG, Atos SE, Parasoft Corporation, TestPlant Inc., Micro Focus International PLC, Tricentis Inc. Asia-Pacific was the largest region in the IPTV market in 2023. Middle East is expected to be the fastest-growing region in the global IPTV market share during the forecast period. The regions covered in the iptv market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Primary types of IPTV include video and non-video variants. Video IPTV involves delivering media content, videos, or live television over an IP network, utilizing either the public internet, private local area networks, or wide area networks. Various applications of IPTV encompass linear television and nonlinear television, catering to small & medium enterprises, large enterprises, and residential customers asuch as .

The internet protocol television IPTV market research report is one of a series of new reports that provides internet protocol television market statistics, including internet protocol television industry global market size, regional shares, competitors with an internet protocol television market share, detailed internet protocol television market segments, market trends and opportunities, and any further data you may need to thrive in the internet protocol television industry. This internet protocol television market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The countries covered in the iptv market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The internet protocol television market includes revenues earned by entities by providing services such as transmitting and broadcasting television programs through the Internet using the Internet Protocol (IP). IPTV provides the user with innovative features to improve user experience compared to conventional TV broadcasting such as radio, satellite and/or cable TV. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.