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Events Industry Market By Type, By Organizer: Global Opportunity Analysis and Industry Forecast, 2024-2035

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    Report

  • 225 Pages
  • July 2024
  • Region: Global
  • Allied Market Research
  • ID: 5321604
UP TO OFF until Oct 24th 2024
The events industry market was valued at $438.8 billion in 2023 and is projected to reach $819.1 billion by 2035, registering a CAGR of 5.4% from 2024 to 2035.

The term "events industry" refers to a diverse industry that is involved in planning, organizing, and executing various events all around the world and it offers services for different occasions such as sporting events, music events, corporate events, social events, and cultural events, among others. The key stakeholders within the events industry are corporate organizations, public organizations & NGOs, and similar others.

The substantial surge in worldwide event sponsorships serves as the key driving factor for the expansion of the events industry market. Prominent players from various industries have made significant investments in events, such as sporting competitions and concerts, as a strategic approach to promote and create awareness about their products and services. As an effort of sponsoring these events, companies aim to leverage the wide reach and engaged audience that such gatherings attract, which ultimately results in improved brand visibility, increased customer engagement, and potential business growth opportunities. This surge in sponsorships highlights the pivotal role events play in the modern business landscape, positioning them as a key driver of market growth and competitiveness.

Event sponsorship has become a critical strategic investment for businesses that seek enhanced brand visibility and targeted marketing opportunities. Companies extend financial support to events or organizations through sponsorships, thereby gaining a valuable platform to promote their products to a wide consumer audience. This strategic approach effectively enhances product acceptance among different groups of customers. Moreover, the potential for tax deductions on sponsorship expenses serves as an added incentive for businesses to capitalize on these opportunities, which helps to optimize their returns on marketing investments. In addition, event sponsorship offers a wide range of benefits that facilitate the achievement of marketing, branding, and financial objectives for businesses. It also fosters brand loyalty and allows companies to better understand and cater to consumer preferences. Furthermore, events serve as effective tools to captivate the interest of both existing and potential customers, which thus leaves a positive impression that contributes to heightened brand loyalty.

Event organization involves substantial expenditure which consists of various cost factors that contribute to the overall operational outlay. These expenses comprise on-site fees, venue costs, food and catering expenditures, event rentals, entertainment expenses, and production costs. On-site expenses refer to charges levied by the event venue, which can significantly impact the overall budget of an event. The venue costs comprise multiple components such as security deposits, room rentals, insurance coverage, and parking fees. The costs related to providing beverages and meals, alongside other relevant expenses, are included in the food and catering aspect of the event. Furthermore, a notable outlay in event management pertains to production expenditures, which consist of the strategic coordination and administration of various logistical elements, as well as endeavors to attract attendees. Thus, these expenditures collectively impose a substantial financial burden on event organizers, posing a significant obstacle to the expansion of the global event industry market.

Online booking, phone calls, emails, and video conferences have made event planning cost-effective and easily accessible. This shift has expanded the customer base through creative digital means. Smartphones, desktop apps, and mobile apps have streamlined event organization, which thus makes it more efficient and manageable. Webinars and video conferences offer seamless event experiences and create lucrative opportunities for market expansion in forthcoming years. Technology has enabled event managers to handle logistics, registration, and ticketing processes with ease, which enhances attendee experiences and satisfaction throughout the event. Real-time communication tools improve team coordination and help in the reduction of errors. Data analytics allows for better customer engagement and personalization, which significantly allows companies to increase their brand loyalty. The trend of online events is expected to grow, and it presents businesses with opportunities to reach global audiences and foster international collaborations, thus boosting market growth.

The events industry market is analyzed on the basis of type, organizer, and region. By type, the market is divided into music concerts, festivals, sports, and others. By the organizer, it is classified into sports, entertainment, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (France, UK, Italy, Spain, Russia, Netherlands, Sweden, Belgium, Denmark, Finland, Poland, Czechia, Hungary, Romania, and Rest of Europe).

The major players operating in the global events industry market are Access Destination Services, LLC, Cvent Holding Corp., CL Events, DRPG Group, Anschutz Entertainment Group, ATPI Ltd., Capita Plc., BCD Group International BV, Clarion Events Limited, Evenbrite, Live Nation.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the events industry market analysis from 2023 to 2035 to identify the prevailing events industry market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the events industry market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global events industry market trends, key players, market segments, application areas, and market growth strategies.

Additional benefits you will get with this purchase are:

  • Quarterly Update and* (only available with a corporate license, on listed price)
  • 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
  • Free Upcoming Version on the Purchase of Five and Enterprise User License.
  • 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
  • 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
  • Free data Pack on the Five and Enterprise User License. (Excel version of the report)
  • Free Updated report if the report is 6-12 months old or older.
  • 24-hour priority response*
  • Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)

  • Additional company profiles with specific to client's interest
  • Additional country or region analysis- market size and forecast
  • Average Selling Price Analysis / Price Point Analysis
  • Brands Share Analysis
  • Criss-cross segment analysis- market size and forecast
  • Expanded list for Company Profiles
  • Historic market data
  • Import Export Analysis/Data
  • Key player details (including location, contact details, supplier/vendor network etc. in excel format)
  • List of customers/consumers/raw material suppliers- value chain analysis
  • Market share analysis of players at global/region/country level
  • Per Capita Consumption Trends
  • Product Consumption Analysis
  • Reimbursement Scenario
  • SWOT Analysis
  • Volume Market Size and Forecast

Key Market Segments

By Organizer

  • Others
  • Sports
  • Entertainment

By Type

  • Music Concert
  • Festivals
  • Sports
  • Others

By Region

  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Sweden
  • Belgium
  • Denmark
  • Finland
  • Poland
  • Czehia
  • Hungary
  • Romania
  • Rest of Europe

Key Market Players

  • Access Destination Services, LLC
  • Anschutz Entertainment Group
  • ATPI Ltd.
  • BCD Group International BV
  • Capita plc.
  • Clarion Events Limited
  • CL Events
  • Cvent Holding Corp.
  • DRPG Group
  • Eventbrite
  • Live Nation

 

Please note:

  • Online Access price format is valid for 60 days access. Printing is not enabled.
  • PDF Single and Enterprise price formats enable printing.

 

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. Moderate bargaining power of suppliers
3.3.2. Moderate threat of new entrants
3.3.3. Moderate threat of substitutes
3.3.4. Moderate intensity of rivalry
3.3.5. Moderate bargaining power of buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Increase in sponsorship for events
3.4.1.2. Rise in interest among youth in entrepreneur & business seminars
3.4.1.3. Rise in disposable income
3.4.2. Restraints
3.4.2.1. High operational costs involved in organizing events
3.4.2.2. Entry barriers due to the presence of existing giant players
3.4.3. Opportunities
3.4.3.1. Technological advancements
CHAPTER 4: EVENTS INDUSTRY MARKET, BY TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Music Concert
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Festivals
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
4.4. Sports
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market share analysis by country
4.5. Others
4.5.1. Key market trends, growth factors and opportunities
4.5.2. Market size and forecast, by region
4.5.3. Market share analysis by country
CHAPTER 5: EVENTS INDUSTRY MARKET, BY ORGANIZER
5.1. Overview
5.1.1. Market size and forecast
5.2. Sports
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Entertainment
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. Others
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
CHAPTER 6: EVENTS INDUSTRY MARKET, BY REGION
6.1. Overview
6.1.1. Market size and forecast By Region
6.2. North America
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by Type
6.2.3. Market size and forecast, by Organizer
6.2.4. Market size and forecast, by country
6.2.4.1. U.S.
6.2.4.1.1. Market size and forecast, by Type
6.2.4.1.2. Market size and forecast, by Organizer
6.2.4.2. Canada
6.2.4.2.1. Market size and forecast, by Type
6.2.4.2.2. Market size and forecast, by Organizer
6.2.4.3. Mexico
6.2.4.3.1. Market size and forecast, by Type
6.2.4.3.2. Market size and forecast, by Organizer
6.3. Europe
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by Type
6.3.3. Market size and forecast, by Organizer
6.3.4. Market size and forecast, by country
6.3.4.1. Germany
6.3.4.1.1. Market size and forecast, by Type
6.3.4.1.2. Market size and forecast, by Organizer
6.3.4.2. France
6.3.4.2.1. Market size and forecast, by Type
6.3.4.2.2. Market size and forecast, by Organizer
6.3.4.3. UK
6.3.4.3.1. Market size and forecast, by Type
6.3.4.3.2. Market size and forecast, by Organizer
6.3.4.4. Italy
6.3.4.4.1. Market size and forecast, by Type
6.3.4.4.2. Market size and forecast, by Organizer
6.3.4.5. Spain
6.3.4.5.1. Market size and forecast, by Type
6.3.4.5.2. Market size and forecast, by Organizer
6.3.4.6. Russia
6.3.4.6.1. Market size and forecast, by Type
6.3.4.6.2. Market size and forecast, by Organizer
6.3.4.7. Netherlands
6.3.4.7.1. Market size and forecast, by Type
6.3.4.7.2. Market size and forecast, by Organizer
6.3.4.8. Sweden
6.3.4.8.1. Market size and forecast, by Type
6.3.4.8.2. Market size and forecast, by Organizer
6.3.4.9. Belgium
6.3.4.9.1. Market size and forecast, by Type
6.3.4.9.2. Market size and forecast, by Organizer
6.3.4.10. Denmark
6.3.4.10.1. Market size and forecast, by Type
6.3.4.10.2. Market size and forecast, by Organizer
6.3.4.11. Finland
6.3.4.11.1. Market size and forecast, by Type
6.3.4.11.2. Market size and forecast, by Organizer
6.3.4.12. Poland
6.3.4.12.1. Market size and forecast, by Type
6.3.4.12.2. Market size and forecast, by Organizer
6.3.4.13. Czehia
6.3.4.13.1. Market size and forecast, by Type
6.3.4.13.2. Market size and forecast, by Organizer
6.3.4.14. Hungary
6.3.4.14.1. Market size and forecast, by Type
6.3.4.14.2. Market size and forecast, by Organizer
6.3.4.15. Romania
6.3.4.15.1. Market size and forecast, by Type
6.3.4.15.2. Market size and forecast, by Organizer
6.3.4.16. Rest of Europe
6.3.4.16.1. Market size and forecast, by Type
6.3.4.16.2. Market size and forecast, by Organizer
CHAPTER 7: COMPETITIVE LANDSCAPE
7.1. Introduction
7.2. Top winning strategies
7.3. Product mapping of top 10 player
7.4. Competitive dashboard
7.5. Competitive heatmap
7.6. Top player positioning, 2023
CHAPTER 8: COMPANY PROFILES
8.1. Access Destination Services, LLC
8.1.1. Company overview
8.1.2. Key executives
8.1.3. Company snapshot
8.1.4. Operating business segments
8.1.5. Product portfolio
8.2. Cvent Holding Corp.
8.2.1. Company overview
8.2.2. Key executives
8.2.3. Company snapshot
8.2.4. Operating business segments
8.2.5. Product portfolio
8.2.6. Business performance
8.2.7. Key strategic moves and developments
8.3. CL Events
8.3.1. Company overview
8.3.2. Key executives
8.3.3. Company snapshot
8.3.4. Operating business segments
8.3.5. Product portfolio
8.4. DRPG Group
8.4.1. Company overview
8.4.2. Key executives
8.4.3. Company snapshot
8.4.4. Operating business segments
8.4.5. Product portfolio
8.4.6. Key strategic moves and developments
8.5. Anschutz Entertainment Group
8.5.1. Company overview
8.5.2. Key executives
8.5.3. Company snapshot
8.5.4. Operating business segments
8.5.5. Product portfolio
8.5.6. Key strategic moves and developments
8.6. ATPI Ltd.
8.6.1. Company overview
8.6.2. Key executives
8.6.3. Company snapshot
8.6.4. Operating business segments
8.6.5. Product portfolio
8.6.6. Key strategic moves and developments
8.7. Capita plc.
8.7.1. Company overview
8.7.2. Key executives
8.7.3. Company snapshot
8.7.4. Operating business segments
8.7.5. Product portfolio
8.7.6. Business performance
8.7.7. Key strategic moves and developments
8.8. BCD Group International BV
8.8.1. Company overview
8.8.2. Key executives
8.8.3. Company snapshot
8.8.4. Operating business segments
8.8.5. Product portfolio
8.8.6. Key strategic moves and developments
8.9. Clarion Events Limited
8.9.1. Company overview
8.9.2. Key executives
8.9.3. Company snapshot
8.9.4. Operating business segments
8.9.5. Product portfolio
8.9.6. Business performance
8.9.7. Key strategic moves and developments
8.10. Eventbrite
8.10.1. Company overview
8.10.2. Key executives
8.10.3. Company snapshot
8.10.4. Operating business segments
8.10.5. Product portfolio
8.10.6. Business performance
8.10.7. Key strategic moves and developments
8.11. Live Nation
8.11.1. Company overview
8.11.2. Key executives
8.11.3. Company snapshot
8.11.4. Operating business segments
8.11.5. Product portfolio
8.11.6. Business performance
8.11.7. Key strategic moves and developments
LIST OF TABLES
TABLE 01. GLOBAL EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 02. EVENTS INDUSTRY MARKET FOR MUSIC CONCERT, BY REGION, 2023-2035 ($BILLION)
TABLE 03. EVENTS INDUSTRY MARKET FOR FESTIVALS, BY REGION, 2023-2035 ($BILLION)
TABLE 04. EVENTS INDUSTRY MARKET FOR SPORTS, BY REGION, 2023-2035 ($BILLION)
TABLE 05. EVENTS INDUSTRY MARKET FOR OTHERS, BY REGION, 2023-2035 ($BILLION)
TABLE 06. GLOBAL EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 07. EVENTS INDUSTRY MARKET FOR SPORTS, BY REGION, 2023-2035 ($BILLION)
TABLE 08. EVENTS INDUSTRY MARKET FOR ENTERTAINMENT, BY REGION, 2023-2035 ($BILLION)
TABLE 09. EVENTS INDUSTRY MARKET FOR OTHERS, BY REGION, 2023-2035 ($BILLION)
TABLE 10. EVENTS INDUSTRY MARKET, BY REGION, 2023-2035 ($BILLION)
TABLE 11. NORTH AMERICA EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 12. NORTH AMERICA EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 13. NORTH AMERICA EVENTS INDUSTRY MARKET, BY COUNTRY, 2023-2035 ($BILLION)
TABLE 14. U.S. EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 15. U.S. EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 16. CANADA EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 17. CANADA EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 18. MEXICO EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 19. MEXICO EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 20. EUROPE EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 21. EUROPE EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 22. EUROPE EVENTS INDUSTRY MARKET, BY COUNTRY, 2023-2035 ($BILLION)
TABLE 23. GERMANY EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 24. GERMANY EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 25. FRANCE EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 26. FRANCE EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 27. UK EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 28. UK EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 29. ITALY EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 30. ITALY EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 31. SPAIN EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 32. SPAIN EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 33. RUSSIA EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 34. RUSSIA EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 35. NETHERLANDS EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 36. NETHERLANDS EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 37. SWEDEN EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 38. SWEDEN EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 39. BELGIUM EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 40. BELGIUM EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 41. DENMARK EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 42. DENMARK EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 43. FINLAND EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 44. FINLAND EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 45. POLAND EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 46. POLAND EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 47. CZEHIA EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 48. CZEHIA EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 49. HUNGARY EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 50. HUNGARY EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 51. ROMANIA EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 52. ROMANIA EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 53. REST OF EUROPE EVENTS INDUSTRY MARKET, BY TYPE, 2023-2035 ($BILLION)
TABLE 54. REST OF EUROPE EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023-2035 ($BILLION)
TABLE 55. ACCESS DESTINATION SERVICES, LLC: KEY EXECUTIVES
TABLE 56. ACCESS DESTINATION SERVICES, LLC: COMPANY SNAPSHOT
TABLE 57. ACCESS DESTINATION SERVICES, LLC: SERVICE SEGMENTS
TABLE 58. ACCESS DESTINATION SERVICES, LLC: PRODUCT PORTFOLIO
TABLE 59. CVENT HOLDING CORP.: KEY EXECUTIVES
TABLE 60. CVENT HOLDING CORP.: COMPANY SNAPSHOT
TABLE 61. CVENT HOLDING CORP.: SERVICE SEGMENTS
TABLE 62. CVENT HOLDING CORP.: PRODUCT PORTFOLIO
TABLE 63. CVENT HOLDING CORP.: KEY STRATEGIES
TABLE 64. CL EVENTS: KEY EXECUTIVES
TABLE 65. CL EVENTS: COMPANY SNAPSHOT
TABLE 66. CL EVENTS: SERVICE SEGMENTS
TABLE 67. CL EVENTS: PRODUCT PORTFOLIO
TABLE 68. DRPG GROUP: KEY EXECUTIVES
TABLE 69. DRPG GROUP: COMPANY SNAPSHOT
TABLE 70. DRPG GROUP: SERVICE SEGMENTS
TABLE 71. DRPG GROUP: PRODUCT PORTFOLIO
TABLE 72. DRPG GROUP: KEY STRATEGIES
TABLE 73. ANSCHUTZ ENTERTAINMENT GROUP: KEY EXECUTIVES
TABLE 74. ANSCHUTZ ENTERTAINMENT GROUP: COMPANY SNAPSHOT
TABLE 75. ANSCHUTZ ENTERTAINMENT GROUP: SERVICE SEGMENTS
TABLE 76. ANSCHUTZ ENTERTAINMENT GROUP: PRODUCT PORTFOLIO
TABLE 77. ANSCHUTZ ENTERTAINMENT GROUP: KEY STRATEGIES
TABLE 78. ATPI LTD.: KEY EXECUTIVES
TABLE 79. ATPI LTD.: COMPANY SNAPSHOT
TABLE 80. ATPI LTD.: SERVICE SEGMENTS
TABLE 81. ATPI LTD.: PRODUCT PORTFOLIO
TABLE 82. ATPI LTD.: KEY STRATEGIES
TABLE 83. CAPITA PLC.: KEY EXECUTIVES
TABLE 84. CAPITA PLC.: COMPANY SNAPSHOT
TABLE 85. CAPITA PLC.: SERVICE SEGMENTS
TABLE 86. CAPITA PLC.: PRODUCT PORTFOLIO
TABLE 87. CAPITA PLC.: KEY STRATEGIES
TABLE 88. BCD GROUP INTERNATIONAL BV: KEY EXECUTIVES
TABLE 89. BCD GROUP INTERNATIONAL BV: COMPANY SNAPSHOT
TABLE 90. BCD GROUP INTERNATIONAL BV: SERVICE SEGMENTS
TABLE 91. BCD GROUP INTERNATIONAL BV: PRODUCT PORTFOLIO
TABLE 92. BCD GROUP INTERNATIONAL BV: KEY STRATEGIES
TABLE 93. CLARION EVENTS LIMITED: KEY EXECUTIVES
TABLE 94. CLARION EVENTS LIMITED: COMPANY SNAPSHOT
TABLE 95. CLARION EVENTS LIMITED: SERVICE SEGMENTS
TABLE 96. CLARION EVENTS LIMITED: PRODUCT PORTFOLIO
TABLE 97. CLARION EVENTS LIMITED: KEY STRATEGIES
TABLE 98. EVENTBRITE: KEY EXECUTIVES
TABLE 99. EVENTBRITE: COMPANY SNAPSHOT
TABLE 100. EVENTBRITE: SERVICE SEGMENTS
TABLE 101. EVENTBRITE: PRODUCT PORTFOLIO
TABLE 102. EVENTBRITE: KEY STRATEGIES
TABLE 103. LIVE NATION: KEY EXECUTIVES
TABLE 104. LIVE NATION: COMPANY SNAPSHOT
TABLE 105. LIVE NATION: SERVICE SEGMENTS
TABLE 106. LIVE NATION: PRODUCT PORTFOLIO
TABLE 107. LIVE NATION: KEY STRATEGIES
LIST OF FIGURES
FIGURE 01. EVENTS INDUSTRY MARKET, 2023-2035
FIGURE 02. SEGMENTATION OF EVENTS INDUSTRY MARKET,2023-2035
FIGURE 03. TOP IMPACTING FACTORS IN EVENTS INDUSTRY MARKET (2023 TO 2035)
FIGURE 04. TOP INVESTMENT POCKETS IN EVENTS INDUSTRY MARKET (2024-2035)
FIGURE 05. MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 06. MODERATE THREAT OF NEW ENTRANTS
FIGURE 07. MODERATE THREAT OF SUBSTITUTES
FIGURE 08. MODERATE INTENSITY OF RIVALRY
FIGURE 09. MODERATE BARGAINING POWER OF BUYERS
FIGURE 10. GLOBAL EVENTS INDUSTRY MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
FIGURE 11. EVENTS INDUSTRY MARKET, BY TYPE, 2023 AND 2035(%)
FIGURE 12. COMPARATIVE SHARE ANALYSIS OF EVENTS INDUSTRY MARKET FOR MUSIC CONCERT, BY COUNTRY 2023 AND 2035(%)
FIGURE 13. COMPARATIVE SHARE ANALYSIS OF EVENTS INDUSTRY MARKET FOR FESTIVALS, BY COUNTRY 2023 AND 2035(%)
FIGURE 14. COMPARATIVE SHARE ANALYSIS OF EVENTS INDUSTRY MARKET FOR SPORTS, BY COUNTRY 2023 AND 2035(%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF EVENTS INDUSTRY MARKET FOR OTHERS, BY COUNTRY 2023 AND 2035(%)
FIGURE 16. EVENTS INDUSTRY MARKET, BY ORGANIZER, 2023 AND 2035(%)
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF EVENTS INDUSTRY MARKET FOR SPORTS, BY COUNTRY 2023 AND 2035(%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF EVENTS INDUSTRY MARKET FOR ENTERTAINMENT, BY COUNTRY 2023 AND 2035(%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF EVENTS INDUSTRY MARKET FOR OTHERS, BY COUNTRY 2023 AND 2035(%)
FIGURE 20. EVENTS INDUSTRY MARKET BY REGION, 2023 AND 2035(%)
FIGURE 21. U.S. EVENTS INDUSTRY MARKET, 2023-2035 ($BILLION)
FIGURE 22. CANADA EVENTS INDUSTRY MARKET, 2023-2035 ($BILLION)
FIGURE 23. MEXICO EVENTS INDUSTRY MARKET, 2023-2035 ($BILLION)
FIGURE 24. GERMANY EVENTS INDUSTRY MARKET, 2023-2035 ($BILLION)
FIGURE 25. FRANCE EVENTS INDUSTRY MARKET, 2023-2035 ($BILLION)
FIGURE 26. UK EVENTS INDUSTRY MARKET, 2023-2035 ($BILLION)
FIGURE 27. ITALY EVENTS INDUSTRY MARKET, 2023-2035 ($BILLION)
FIGURE 28. SPAIN EVENTS INDUSTRY MARKET, 2023-2035 ($BILLION)
FIGURE 29. RUSSIA EVENTS INDUSTRY MARKET, 2023-2035 ($BILLION)
FIGURE 30. NETHERLANDS EVENTS INDUSTRY MARKET, 2023-2035 ($BILLION)
FIGURE 31. SWEDEN EVENTS INDUSTRY MARKET, 2023-2035 ($BILLION)
FIGURE 32. BELGIUM EVENTS INDUSTRY MARKET, 2023-2035 ($BILLION)
FIGURE 33. DENMARK EVENTS INDUSTRY MARKET, 2023-2035 ($BILLION)
FIGURE 34. FINLAND EVENTS INDUSTRY MARKET, 2023-2035 ($BILLION)
FIGURE 35. POLAND EVENTS INDUSTRY MARKET, 2023-2035 ($BILLION)
FIGURE 36. CZEHIA EVENTS INDUSTRY MARKET, 2023-2035 ($BILLION)
FIGURE 37. HUNGARY EVENTS INDUSTRY MARKET, 2023-2035 ($BILLION)
FIGURE 38. ROMANIA EVENTS INDUSTRY MARKET, 2023-2035 ($BILLION)
FIGURE 39. REST OF EUROPE EVENTS INDUSTRY MARKET, 2023-2035 ($BILLION)
FIGURE 40. TOP WINNING STRATEGIES, BY YEAR (2020-2024)
FIGURE 41. TOP WINNING STRATEGIES, BY DEVELOPMENT (2020-2024)
FIGURE 42. TOP WINNING STRATEGIES, BY COMPANY (2020-2024)
FIGURE 43. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 44. COMPETITIVE DASHBOARD
FIGURE 45. COMPETITIVE HEATMAP: EVENTS INDUSTRY MARKET
FIGURE 46. TOP PLAYER POSITIONING, 2023
FIGURE 47. CVENT HOLDING CORP.: NET SALES, 2020-2022 ($MILLION)
FIGURE 48. CVENT HOLDING CORP.: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
FIGURE 49. CVENT HOLDING CORP.: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 50. CAPITA PLC.: NET SALES, 2021-2023 ($MILLION)
FIGURE 51. CAPITA PLC.: REVENUE SHARE BY SEGMENT, 2023 (%)
FIGURE 52. CLARION EVENTS LIMITED: NET REVENUE, 2022-2023 ($MILLION)
FIGURE 53. CLARION EVENTS LIMITED: REVENUE SHARE BY REGION, 2023 (%)
FIGURE 54. EVENTBRITE: NET REVENUE, 2021-2023 ($MILLION)
FIGURE 55. LIVE NATION: NET REVENUE, 2021-2023 ($MILLION)

Executive Summary

According to this report, the events industry market was valued at $1.1 trillion in 2019, and is estimated to reach $2.1 trillion by 2032, growing at a CAGR of 6.4% from 2023 to 2032.

An event is a public gathering organized with the intent of celebration, education, marketing, or fostering reunions. Events can be categorized based on their scale, nature, and context depending on the purpose of organizing them. Each type of event serves a distinct purpose and audience, catering to various social and professional needs.

The global events industry market is analyzed on the basis of type, revenue source, organizer, age group, and region. By type, the market is divided into music concerts, festivals, sports, exhibitions & conferences, corporate events & seminars, and others. By revenue source, the market is divided into ticket sale, sponsorship, and others. By organizer, it is classified into corporate, sports, education, entertainment, and others. By age group, it is categorized into below 20 years, 21-40 years, and above 40 years. Region wise, the market is analyzed across North America (the U. S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, Russia, Netherlands, Sweden, Belgium, Denmark, Finland, Poland, Czechia, Hungary, Romania, and the rest of Europe), Asia-Pacific (Japan, China, Australia, India, Singapore, Indonesia, Philippines, Thailand, Malaysia, and the rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa, UAE, Qatar, Egypt, Nigeria, and the rest of LAMEA).

The major factor which drives the growth of the events industry market is rise in interest among youth in entrepreneur & business seminars. In recent decades, global economies have been actively focused on unlocking the potential of young entrepreneurs and start-up ventures. In pursuit of increasing the number of entrepreneurs, various events, and programs, including seminars, conferences, entrepreneurship programs, and forums, have been meticulously organized to offer valuable guidance and solutions to aspiring young individuals. Governments and global organizations strategically invested in initiatives to promote exploration of untapped business opportunities and cultivate an entrepreneurial culture among students and young professionals, which helped boost the economies of their respective nations. The primary objective was to foster the development of the next generation of innovators and business leaders, which, in turn, stimulated economic growth and drove innovation across diverse industries. As a result, the number of attendees at business seminars and counseling programs increased, enabling youth to transform their innovative business ideas into viable plans in the past years. This growing interest among young people in conferences, seminars, and career-related events is expected to drive the demand for events worldwide, thereby fostering the growth of the events industry.

The event industry is characterized by fragmentation, with numerous small to medium-sized players and large enterprises operating within it. As a result, new entrants face significant challenges in establishing a foothold and thriving in the competitive market. The high infrastructure costs and intense competition in the European market act as substantial entry barriers for these newcomers. In addition, the expense associated with resource management, coupled with an economic slowdown in key European countries, is expected to diminish overall investment opportunities. These factors, when combined, may impede events industry market growth during the forecast period.

In recent years, pivotal technological strides including online booking systems, telecommunication, electronic mail, and video conferencing have precipitated a profound paradigm shift in customer communication and transactional dynamics. This transformation has yielded a dual impact of cost-effectiveness and real-time operational efficiencies. The domain of event management has consequently undergone a substantial metamorphosis in both strategic methodologies and overarching goals. Technology's pervasive influence has positioned it as a pivotal catalyst in steering the evolutionary trajectory of event management practices. Notably, it introduces groundbreaking avenues for engaging with a heterogeneous audience while concurrently facilitating an expansive augmentation of the events' customer constituency. Smartphones, desktop apps, and mobile apps have streamlined event processes, enabling better organization, management, and execution of tasks with minimal time and effort. Moreover, the digital evolution has facilitated the emergence of online events conducted through webinars and video conferences, which may offer lucrative opportunities for market expansion during the forecast period.

The major players analyzed for the global events industry market are Access Destination Services, BCD GROUP (BCD MEETINGS & EVENTS), ATPI Ltd., Riviera Events, Entertaining Asia, Live Nation Worldwide Inc., StubHub, Anschutz Entertainment Group, Pollstar, Cvent Inc., Capita Plc., Reed Exhibitions, Questex LLC, Outback Concerts, The Freeman Company, Penguins Limited, CL Events, Seven Events Ltd., Clarion Events Ltd., and Versatile Event Management.

KEY FINDINGS OF THE STUDY

By type, the corporate events and seminars segment was the highest revenue contributor to the market, with $315.5 billion in 2022, and is estimated to reach $896.2 billion by 2032, with a CAGR of 11.7%.

By revenue source, the sponsorship segment was the highest revenue contributor to the market, with $525.2 billion in 2022, and is estimated to reach $1512.1 billion by 2032, with a CAGR of 11.8%.

By organizer, the entertainment segment was the highest revenue contributor to the market, with $329.1 billion in 2022, and is estimated to reach $972.2 billion by 2032, with a CAGR of 12.0%.

Depending on the age group, the 21-40 years segment was the highest revenue contributor to the market, with $504.1 billion in 2022, and is estimated to reach $1467.1 billion by 2032, with a CAGR of 11.9%.

Region wise, Europe was the highest revenue contributor, accounting for $419.0 billion in 2022, and is estimated to reach $980.2 billion by 2032, with a CAGR of 10.0%.

Companies Mentioned

  • Access Destination Services, LLC
  • Anschutz Entertainment Group
  • ATPI Ltd.
  • BCD Group International BV
  • Capita plc.
  • Clarion Events Limited
  • CL Events
  • Cvent Holding Corp.
  • DRPG Group
  • Eventbrite
  • Live Nation

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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