The North America Customer Journey Analytics Market is expected to witness market growth of 16.6% CAGR during the forecast period (2021-2027).
The emergence of customer centric web analytics with the advent of Internet services has expanded the acceptance of analytics solutions among several industries around the world. Customer journey analytics is extensively being adopted by the retail industry using touchpoints like smartphones, social media applications, and e-commerce, as today’s consumers are more empowered and connected than ever before.
Customer Journey Analytics considers every touch-point that a consumer interacts across various channels. Customer journey analytics offers marketers and professionals of the customer experience a unique and excellent tool to grasp and engage with every consumer at a personal level. One can evaluate the most essential consumer journeys and can arrange these possibilities that majorly influence business objectives by examining data points in real-time.
The US market dominated the North America Customer Journey Analytics Services Market by Country 2020, thereby, achieving a market value of $2,141.9 million by 2027. The Canada market is experiencing a CAGR of 22.2% during (2021 - 2027). Additionally, The Mexico market is expected to witness a CAGR of 21.2% during (2021 - 2027).
Based on Component, the market is segmented into Solution and Services. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Data Source, the market is segmented into Web, Mobile, Email, Social Media, Store & Call Center and Others. Based on Application, the market is segmented into Brand & Campaign Management, Customer Behavioral Analysis & Churn Management, Customer Experience Management, Customer Segmentation & Targeting and Product Management & Others. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Oracle Corporation, Adobe, Inc., Salesforce.com, Inc., NICE Ltd., SAP SE, Microsoft Corporation, Google, Inc., Cisco Systems, Inc., Teradata Corporation, and Genesys Telecommunications Laboratories, Inc.
Scope of the Study
Market Segments covered in the Report:
By Component
By Deployment Type
By Data Source
By Application
By Industry Vertical
By Country
Companies Profiled
Unique Offerings from the Publisher
The emergence of customer centric web analytics with the advent of Internet services has expanded the acceptance of analytics solutions among several industries around the world. Customer journey analytics is extensively being adopted by the retail industry using touchpoints like smartphones, social media applications, and e-commerce, as today’s consumers are more empowered and connected than ever before.
Customer Journey Analytics considers every touch-point that a consumer interacts across various channels. Customer journey analytics offers marketers and professionals of the customer experience a unique and excellent tool to grasp and engage with every consumer at a personal level. One can evaluate the most essential consumer journeys and can arrange these possibilities that majorly influence business objectives by examining data points in real-time.
The US market dominated the North America Customer Journey Analytics Services Market by Country 2020, thereby, achieving a market value of $2,141.9 million by 2027. The Canada market is experiencing a CAGR of 22.2% during (2021 - 2027). Additionally, The Mexico market is expected to witness a CAGR of 21.2% during (2021 - 2027).
Based on Component, the market is segmented into Solution and Services. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Data Source, the market is segmented into Web, Mobile, Email, Social Media, Store & Call Center and Others. Based on Application, the market is segmented into Brand & Campaign Management, Customer Behavioral Analysis & Churn Management, Customer Experience Management, Customer Segmentation & Targeting and Product Management & Others. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Oracle Corporation, Adobe, Inc., Salesforce.com, Inc., NICE Ltd., SAP SE, Microsoft Corporation, Google, Inc., Cisco Systems, Inc., Teradata Corporation, and Genesys Telecommunications Laboratories, Inc.
Scope of the Study
Market Segments covered in the Report:
By Component
- Solution
- Services
By Deployment Type
- On-premise
- Cloud
By Data Source
- Web
- Mobile
- Social Media
- Store & Call Center
- Others
By Application
- Brand & Campaign Management
- Customer Behavioral Analysis & Churn Management
- Customer Experience Management
- Customer Segmentation & Targeting
- Product Management & Others
By Industry Vertical
- BFSI
- IT & Telecom
- Healthcare
- Retail & eCommerce
- Government & Defense
- Media & Entertainment
- Manufacturing
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Companies Profiled
- Oracle Corporation
- Adobe, Inc.
- Salesforce.com, Inc.
- NICE Ltd.
- SAP SE
- Microsoft Corporation
- Google, Inc.
- Cisco Systems, Inc.
- Teradata Corporation
- Genesys Telecommunications Laboratories, Inc.
Unique Offerings from the Publisher
- Exhaustive coverage
- Highest number of market tables and figures
- Subscription based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 3. Competition Analysis - Global
Chapter 4. North America Customer Journey Analytics Market by Component
Chapter 5. North America Customer Journey Analytics Market by Industry Vertical
Chapter 6. North America Customer Journey Analytics Market by Application
Chapter 7. North America Customer Journey Analytics Market by Deployment Type
Chapter 8. North America Customer Journey Analytics Market by Data Source
Chapter 9. North America Customer Journey Analytics Market by Country
Chapter 10. Company Profiles
Companies Mentioned
- Oracle Corporation
- Adobe, Inc.
- Salesforce.com, Inc.
- NICE Ltd.
- SAP SE
- Microsoft Corporation
- Google, Inc.
- Cisco Systems, Inc.
- Teradata Corporation
- Genesys Telecommunications Laboratories, Inc.
Methodology
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