Direct Selling Establishments Global Market Report 2024

The direct selling establishments market size has grown steadily in recent years. It will grow from $223.18 billion in 2023 to $233.75 billion in 2024 at a compound annual growth rate (CAGR) of 4.7%. The expansion observed in the past can be credited to robust economic growth in emerging markets, an increase in disposable income, a growing inclination among consumers to examine and authenticate products before buying, and the demand for supplementary income opportunities.

The direct selling establishments market size is expected to see steady growth in the next few years. It will grow to $276.86 billion in 2028 at a compound annual growth rate (CAGR) of 4.3%. The anticipated expansion in the upcoming period can be ascribed to government support, escalating urbanization, the affordable startup costs associated with launching a multi-level marketing (MLM) venture, and a growing population. Key trends expected in the forecast period involve addressing disinformation in the industry, a surge in investments, the integration of artificial intelligence (AI), geographic expansions, and an uptick in mergers and acquisitions.

The demand for additional income opportunities in developing and underdeveloped nations has significantly influenced the direct selling establishments market. As per The Associated Chambers of Commerce and Industry of India (Assocham), the Indian direct selling industry is projected to reach $2169 million by 2021. Direct selling presents a viable income source, even for those seeking part-time opportunities, and in the long term, it fosters self-employment and financial independence. The ASSOCHAM paper indicates that the average annual sales per participant in India amount to approximately $300. The continual need for supplementary income opportunities is expected to steer the direct selling establishments market's growth in the forecast period.

The surge in urbanization is anticipated to drive the expansion of the direct-selling establishments market in the future. Urbanization involves the increasing growth and expansion of cities, often accompanied by population migration from rural to urban areas. Direct-selling establishments play a role in contributing to urbanization by offering income-generating prospects for urban residents and serving as a flexible employment source, especially in densely populated urban regions. For example, in April 2022, as per the World Economic Forum, more than 4.3 billion people, constituting 55% of the world's population, resided in urban settings, and this figure is projected to rise to 80% by 2050. Consequently, the upward trend in urbanization is propelling the direct-selling establishments market.

The integration of Artificial Intelligence (AI) in the direct selling business stands out as an emerging trend that is shaping the landscape of the direct selling establishment market. In this context, AI is utilized to gather and analyze customer data, provide highly intelligent automated customer service, and assist in predicting the restocking volume for product inventories. For instance, AI contributes to personalized email marketing, offering product recommendations and executing drip campaigns based on users' past behavioral data. Chatbots, available around the clock, play a crucial role in generating new leads and aiding customer service. A case in point is Ventaforce, an AI-powered direct selling software that streamlines product categorization, mitigates the risk of downtimes or failures, and enhances operational savings.

Prominent companies in the direct selling establishment market are actively developing innovative tools, such as the Direct Selling Disinformation Center (DSDC), to gain a competitive edge. The DSDC aims to counteract the spread of disinformation and misinformation regarding the direct selling industry and its brands. Qnet Ltd., a Hong Kong-based multi-level marketing company, launched the DSDC in November 2022. This center features a real-time incident reporting capability, enabling individuals worldwide to flag instances where QNET's business, goods, or opportunities are misrepresented as investment schemes or promoted through unethical sales practices, including on social media. The Center collaborates with various stakeholders in the direct selling industry to uphold best practices, ensuring transparency, realistic partner expectations, and accurate product descriptions and claims.

In September 2022, Amare Global, a US-based mental wellness company, acquired Kyani Inc. This acquisition is seen as the commencement of a strategic relationship aimed at further expanding global reach, following significant growth in partner numbers, doubled revenue, and increased customer growth for Amare Global throughout the year. Kyani Inc., a US-based direct selling company, operates in over 50 countries.


Major companies operating in the direct selling establishments market report are Amway Corp, Herbalife Nutrition Ltd., Natura, Vorwerk & Co. KG, Nu Skin Enterprises Inc., Mary Kay Inc., Coway, PM- International, Tupperware Brands Corporation, Oriflame, DXN, Mamaearth, Young Living, Perfect China, Valentus, Zrii, Vasayo, Buyeezee , Infinitus, Simply Naturals, Forever Living Products, Wikaniko, NEOLIFE, Verway , MagaLoop, Belcorp, JoyMain, AdvoCare International, doTERRA, Epicure, Arbonne, Avon Products, Primerica, Melaleuca, Solo Arquitetos, Banco de Eventos, Rock Comunicacao, 4Life, V2V, Marketing Services De Colombia, Muto Digital Studio, ASSERO, ENHANZZ, VESTIGE, BYDZYNE, PartyLite, Learning Enterprises Organisation Ltd., Affinity Business Network, Aim Africa Inc., AMC Cookware, Duepoint, Canyon Organics, Edmark Direct Marketing RSA.

Asia-Pacific was the largest region in the direct selling establishments market in 2023. North America was the second-largest region in the direct selling establishments market report. The regions covered in the direct selling establishments market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the direct selling establishments market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The primary categories of direct selling establishments include single-level marketing and multi-level marketing. Single-level marketing involves direct sales conducted by sales associates. The range of products offered encompasses wellness, services, home and family care, personal care, clothing and accessories, leisure and education, and other items available in premium, mid-range, and economy price ranges.

The direct selling establishments market research report is one of a series of new reports that provides direct selling establishments market statistics, including direct selling establishments industry global market size, regional shares, competitors with a direct selling establishments market share, detailed direct selling establishments market segments, market trends and opportunities, and any further data you may need to thrive in the direct selling establishments industry. This direct selling establishments market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The direct selling establishments market includes revenues earned by entities by providing services through one-to-one sales, online sales and party-plan sales. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.