Middle East And Africa Female Hygiene Products Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2021 to 2029

Feminine hygiene refers to personal care products and regimen required by women to lead a healthy life. Feminine hygiene includes products for intimate hygiene regimen.

The report titled “MEA Female Hygiene Products Market - Growth, Share, Opportunities and Competitive Analysis, 2021–2029” offers strategic insights into the overall female hygiene products market along with the market size and estimates for the duration 2021 to 2029. The said research study covers in-depth analysis of multiple market segments based on type of products, type of applications, type of sales channel and different geographical region. The product type segment studied for analyzing the overall female hygiene products market are wash/gels, wipes and moisturizers. The type of application segment comprises of protection, whitening and revitalizing and moisturizing. On the basis of sales channel the MEA female hygiene products market is segmented into departmental stores, supermarket & convenience stores, e-tailers and others.


In order to help strategic decision makers, the report also includes competitive profiling of the leading players in female hygiene products market, attractive investment proposition market positioning of key manufacturers sections.

Other in-depth analysis provided in the report includes:

Geographically, the Middle East and Africa female hygiene products market is studied for the following regional markets:

• Middle East and Africa
• UAE
• Saudi Arabia
• Egypt
• South Africa
• North Africa
• Rest of MEA

Market size and forecast for these regional and country level markets are presented in this study for the period 2021-2029. Market growth rates for the forecast period 2021-2029 are also included in this report, considering 2015 as the base year.

Along with quantitative information, qualitative information sets and assessment tools are provided in this study for better analysis of the overall market scenario and future prospects. Information such as market inclination insights and drivers, challenges and opportunities assists the readers for understanding the ongoing trends in the MEA female hygiene products market. Tools such as market positioning of key players and attractive investment proposition provide the readers with insights on the competitive scenario of the MEA female hygiene products market. This report concludes with company profiles section that highlights major information about the key players engaged in MEA female hygiene products market. In-depth competitive environment analysis and historical years (2013 & 2014) market size data are also provided in the report.

Thus, the research study provides a holistic view of the MEA female hygiene products market, offering market size and estimates for the period from 2021 to 2029, keeping in mind the above-mentioned factors.

Based on the type of product the Middle East & Africa female hygiene products market is segmented as follows:

• Wash/Gels
• Wipes
• Moisturizers

Feminine hygiene refers to personal care products and regimen required by women to lead a healthy life. Feminine hygiene includes products for intimate hygiene regimen. The feminine hygiene products and feminine wash market is presented with lucrative opportunities in Middle East and Africa market. The manufacturers of feminine wash products are intensively focusing on Middle East and Africa markets by introducing new products with enhanced properties, competitive pricing, product design and packaging. Female hygiene wash being a consumer product and mostly bought voluntarily, the decision to buy such products majorly lies in the hand of women. The market prospect for heavy purchase of feminine hygiene wash products is anticipated to be the highest in regions where the disposable in the hands of women is high such as in countries like Iran and Saudi Arabia and Israel.

On the basis of products, the Middle East & Africa female hygiene products market has been segmented into wash/gels, wipes and moisturizers. Feminine wash, gels and rinse form the largest product segment in the feminine intimate wash market. Being the most widely used product type in the global market, it is expected that the same trend will be observed in the MEA market as well. Following the lead of feminine intimate wash, feminine wipes is the second largest segment in the Middle East and Africa feminine hygiene products market. The preference for feminine wipes is observed to be lesser than that for intimate wash and gels on the ground of less awareness. Moreover, the costs of such products are higher than intimate wash. Moisturizers and creams are the tail-enders in the feminine wash (hygiene products) market.

Based on the type of application the Middle East & Africa female hygiene products market is segmented as follows:

• Protection
• Whitening
• Revitalizing and Moisturizing

In female reproductive system, uterus is the most integral part and in normal conditions needs to be sterile especially during pregnancy. Middle East and Africa have hot climate which increases the amount of perspiration in human body the intimate areas in female if neglected give rise to several bacterial and fungal infections. Thus, the female hygiene products have several applications such as protection from infections, whitening and revitalizing and moisturizing. Protection was observed as the largest segment in 2015 accounted for the market share of 51%. Skin lightening female hygiene products are increasing their influence in Middle East and Africa market the demand is being more inclined towards the African countries but a few countries such as Ivory Coast has banned all type of skin lightening products in the country. Revitalizing and moisturizing female hygiene products are developing with a slow pace in Middle East & Africa market but are expected to attain pace in the near future. The weather conditions also play key role in the awareness and demand related with revitalizing and moisturizing female hygiene products.

Based on the type of sales channel the Middle East & Africa female hygiene products market is segmented as follows:

• Departmental Stores
• Supermarkets and Hypermarkets
• E-tailers
• Others

Feminine hygiene refers to personal care products and regimen required by women to lead a healthy life. Previously found in pharmacies and limited stores, the female hygiene products are getting extremely popular in the supermarkets and hypermarkets, online stores and other departmental stores across the region. On the basis of sales channel Middle East and Africa female hygiene products market has been segmented into departmental stores, supermarkets and hypermarkets, E-tailers and others. The others segment includes convenience stores, health and beauty stores discount stores, and warehouse chains. The supermarkets and hypermarkets held the largest share in the MEA female hygiene products market due availability of extensive product variants of feminine hygiene products in these stores. The variety in price points, private labels, product launches, broad product ranges, and discounts offered have increased the popularity of supermarkets and hypermarkets. However, E-tailers segment is expected to grow at the highest growth rate during the forecast period owing to the internet penetration in the region. This is likely to impact the customer base positively as the majority of the consumers prefer online shopping. Moreover, the frequency of online searches has grown significantly in the past two years, creating greater business opportunities for the market.

For the purpose of this study, the Middle East and Africa female hygiene products market is categorized as follows:

• UAE
• Saudi Arabia
• Egypt
• South Africa
• North Africa
• Rest of MEA

The geographical segmentation of the Middle East and African female hygiene products market comprises region such as UAE, Saudi Arabia, Egypt, South Africa, North Africa, and Rest of Middle East and Africa. Saudi Arabia dominated the overall market and accounted for the market share of 22.1% in 2020. The key factors responsible for its market dominance are the supportive government measures take to develop awareness related to personal hygiene in women, and rising public awareness related to the risks related to urinary tract infection and STDs. Women are becoming more empowered in Saudi Arabia, and the number of women joining the workforce is increasing every year. They are gaining more knowledge and becoming more aware of health and hygiene issues. The Rest of MEA is expected to expand at a highest growth rate during the forecast period. The major countries involved in Rest of Middle East and Africa are Iran, Turkey, Oman, Israel, and Yemen. The key factors assisting the growth of female hygiene products market in Rest of MEA are increasing prevalence of UTI and STDs, high public awareness related to the female hygiene, supportive government awareness campaigns and policies related to female hygiene and incessant development in healthcare infrastructure.


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