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Global Automotive Augmented Reality and Virtual Reality Market 2021-2025

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    Report

  • 120 Pages
  • May 2021
  • Region: Global
  • TechNavio
  • ID: 5328312
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The publisher has been monitoring the automotive augmented reality and virtual reality market and it is poised to grow by $ 5.10 billion during 2021-2025, progressing at a CAGR of about 32% during the forecast period. The report on automotive augmented reality and virtual reality market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the emergence of virtual reality showrooms and events, the electrification of automotive mechanics, and the use of augmented reality for automotive repairs.

The automotive augmented reality and virtual reality market analysis includes the technology segment and geographic landscape.

The automotive augmented reality and virtual reality market is segmented as below:

By Technology
  • AR
  • VR

By Geography
  • Europe
  • APAC
  • North America
  • MEA
  • South America

This study identifies the TFT to DMD evolution as one of the prime reasons driving the automotive augmented reality and virtual reality market growth during the next few years. Also, low-cost LIDAR sensor and projection technology-production ready in AR will lead to sizable demand in the market.

The report on automotive augmented reality and virtual reality market covers the following areas:
  • Automotive augmented reality and virtual reality market sizing
  • Automotive augmented reality and virtual reality market forecast
  • Automotive augmented reality and virtual reality market industry analysis

The publisher's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading automotive augmented reality and virtual reality market vendors that include Continental AG, DENSO Corp., Garmin Ltd., Hyundai Motor Co., JAGUAR LAND ROVER AUTOMOTIVE PLC, Microsoft Corp., Nippon Seiki Co. Ltd., NVIDIA Corp., Robert Bosch GmbH, and Volkswagen AG. Also, the automotive augmented reality and virtual reality market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

Executive Summary
  • Market Overview

Market Landscape
  • Market ecosystem
  • Value chain analysis

Market Sizing
  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 - 2025

Five Forces Analysis
  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Technology
  • Market segments
  • Comparison by Technology
  • AR - Market size and forecast 2020-2025
  • VR - Market size and forecast 2020-2025
  • Market opportunity by Technology

Customer Landscape
Geographic Landscape
  • Geographic segmentation
  • Geographic comparison
  • Europe - Market size and forecast 2020-2025
  • APAC - Market size and forecast 2020-2025
  • North America - Market size and forecast 2020-2025
  • MEA - Market size and forecast 2020-2025
  • South America - Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape
  • Overview
  • Vendor landscape
  • Landscape disruption

Vendor Analysis
  • Vendors covered
  • Market positioning of vendors
  • Continental AG
  • DENSO Corp.
  • Garmin Ltd.
  • Hyundai Motor Co.
  • JAGUAR LAND ROVER AUTOMOTIVE PLC
  • Microsoft Corp.
  • Nippon Seiki Co. Ltd.
  • NVIDIA Corp.
  • Robert Bosch GmbH
  • Volkswagen AG

Appendix
  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

List of Exhibits
  • Key Finding 1
  • Key Finding 2
  • Key Finding 3
  • Key Finding 5
  • Key Finding 6
  • Key Finding 7
  • Key Finding 8
  • Parent market
  • Market characteristics
  • Offerings of vendors included in the market definition
  • Market segments
  • Global - Market size and forecast 2020 - 2025 ($ million)
  • Global market: Year-over-year growth 2020 - 2025 (%)
  • Five forces analysis 2020 & 2025
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition - Five forces 2020
  • Technology - Market share 2020-2025 (%)
  • Comparison by Technology
  • AR - Market size and forecast 2020-2025 ($ million)
  • AR - Year-over-year growth 2020-2025 (%)
  • VR - Market size and forecast 2020-2025 ($ million)
  • VR - Year-over-year growth 2020-2025 (%)
  • Market opportunity by Technology
  • Customer landscape
  • Market share by geography 2020-2025 (%)
  • Geographic comparison
  • Europe - Market size and forecast 2020-2025 ($ million)
  • Europe - Year-over-year growth 2020-2025 (%)
  • APAC - Market size and forecast 2020-2025 ($ million)
  • APAC - Year-over-year growth 2020-2025 (%)
  • North America - Market size and forecast 2020-2025 ($ million)
  • North America - Year-over-year growth 2020-2025 (%)
  • MEA - Market size and forecast 2020-2025 ($ million)
  • MEA - Year-over-year growth 2020-2025 (%)
  • South America - Market size and forecast 2020-2025 ($ million)
  • South America - Year-over-year growth 2020-2025 (%)
  • Key leading countries
  • Market opportunity by geography ($ million)
  • Impact of drivers and challenges
  • Vendor landscape
  • Landscape disruption
  • Industry risks
  • Vendors covered
  • Market positioning of vendors
  • Continental AG - Overview
  • Continental AG - Business segments
  • Continental AG - Key offerings
  • Continental AG - Key customers
  • Continental AG - Segment focus
  • DENSO Corp. - Overview
  • DENSO Corp. - Business segments
  • DENSO Corp. - Key offerings
  • DENSO Corp. - Key customers
  • DENSO Corp. - Segment focus
  • Garmin Ltd. - Overview
  • Garmin Ltd. - Business segments
  • Garmin Ltd. - Key offerings
  • Garmin Ltd. - Key customers
  • Garmin Ltd. - Segment focus
  • Hyundai Motor Co. - Overview
  • Hyundai Motor Co. - Business segments
  • Hyundai Motor Co. - Key offerings
  • Hyundai Motor Co. - Key customers
  • Hyundai Motor Co. - Segment focus
  • JAGUAR LAND ROVER AUTOMOTIVE PLC - Overview
  • JAGUAR LAND ROVER AUTOMOTIVE PLC - Business segments
  • JAGUAR LAND ROVER AUTOMOTIVE PLC - Key offerings
  • JAGUAR LAND ROVER AUTOMOTIVE PLC - Key customers
  • JAGUAR LAND ROVER AUTOMOTIVE PLC - Segment focus
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Key customers
  • Microsoft Corp. - Segment focus
  • Nippon Seiki Co. Ltd. - Overview
  • Nippon Seiki Co. Ltd. - Business segments
  • Nippon Seiki Co. Ltd. - Key offerings
  • Nippon Seiki Co. Ltd. - Key customers
  • Nippon Seiki Co. Ltd. - Segment focus
  • NVIDIA Corp. - Overview
  • NVIDIA Corp. - Business segments
  • NVIDIA Corp. - Key offerings
  • NVIDIA Corp. - Key customers
  • NVIDIA Corp. - Segment focus
  • Robert Bosch GmbH - Overview
  • Robert Bosch GmbH - Business segments
  • Robert Bosch GmbH - Key offerings
  • Robert Bosch GmbH - Key customers
  • Robert Bosch GmbH - Segment focus
  • Volkswagen AG - Overview
  • Volkswagen AG - Business segments
  • Volkswagen AG - Key offerings
  • Volkswagen AG - Key customers
  • Volkswagen AG - Segment focus
  • Currency conversion rates for US$
  • Research Methodology
  • Validation techniques employed for market sizing
  • Information sources
  • List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the global automotive augmented reality and virtual reality market: Continental AG, DENSO Corp., Garmin Ltd., Hyundai Motor Co., JAGUAR LAND ROVER AUTOMOTIVE PLC, Microsoft Corp., Nippon Seiki Co. Ltd., NVIDIA Corp., Robert Bosch GmbH, and Volkswagen AG.

Commenting on the report, an analyst from the research team said: 'The latest trend gaining momentum in the market is TFT to DMD evolution.'

According to the report, one of the major drivers for this market is the emergence of virtual reality showrooms and events.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Continental AG
  • DENSO Corp.
  • Garmin Ltd.
  • Hyundai Motor Co.
  • JAGUAR LAND ROVER AUTOMOTIVE PLC
  • Microsoft Corp.
  • Nippon Seiki Co. Ltd.
  • NVIDIA Corp.
  • Robert Bosch GmbH
  • Volkswagen AG