Digital Advertising Global Industry Guide - Market Summary, Competitive Analysis and Forecast to 2025

Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: Market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The digital advertising market (otherwise known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2020 annual average exchange rates.
Forecast figures presented in this report are calculated using crisis scenarios for the apparel retail market. The length of the pandemic and restrictions introduced by various countries are still difficult to predict, though many governments had introduced national lockdowns and temporarily banned sales of products that are deemed "non essential". As the length of the pandemic and its impact on this market is not certain, the data used in this report has been modelled on the assumption of a crisis scenario and has taken into consideration forecast impacts on national economies.
The global digital advertising market had total revenues of $336,113.6m in 2020, representing a compound annual growth rate (CAGR) of 16.6% between 2016 and 2020.
The mobile segment was the market's most valuable in 2020, with total revenues of $207,939.1m, equivalent to 61.9% of the market's overall value.
The US was the market’s largest player in 2020, responsible for 41.4% of global digital advertising revenues.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global digital advertising Market
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global digital advertising Market
Leading company profiles reveal details of key digital advertising Market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the global digital advertising Market with five year forecasts

Reasons to Buy

What was the size of the global digital advertising Market by value in 2020?
What will be the size of the global digital advertising Market in 2025?
What factors are affecting the strength of competition in the global digital advertising Market?
How has the Market performed over the last five years?
What are the main segments that make up the global digital advertising Market?

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Competitive Landscape

2 Introduction

2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions

3 Global Digital Advertising

3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
3.6. Macroeconomic Indicators

4 Digital Advertising in Asia-Pacific

4.1. Market Overview
4.2. Market Data
4.3. Market Segmentation
4.4. Market outlook
4.5. Five forces analysis

5 Digital Advertising in Europe

5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
5.6. Macroeconomic Indicators

6 Digital Advertising in France

6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
6.6. Macroeconomic Indicators

7 Digital Advertising in Germany

7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
7.6. Macroeconomic Indicators

8 Digital Advertising in Italy

8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
8.6. Macroeconomic Indicators

9 Digital Advertising in Japan

9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis
9.6. Macroeconomic Indicators

10 Digital Advertising in Australia

10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
10.6. Macroeconomic Indicators

11 Digital Advertising in Canada

11.1. Market Overview
11.2. Market Data
11.3. Market Segmentation
11.4. Market outlook
11.5. Five forces analysis
11.6. Macroeconomic Indicators

12 Digital Advertising in China

12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis
12.6. Macroeconomic Indicators

13 Digital Advertising in The Netherlands

13.1. Market Overview
13.2. Market Data
13.3. Market Segmentation
13.4. Market outlook
13.5. Five forces analysis
13.6. Macroeconomic Indicators

14 Digital Advertising in Spain

14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis
14.6. Macroeconomic Indicators

15 Digital Advertising in The United Kingdom

15.1. Market Overview
15.2. Market Data
15.3. Market Segmentation
15.4. Market outlook
15.5. Five forces analysis
15.6. Macroeconomic Indicators

16 Digital Advertising in The United States

16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis
16.6. Macroeconomic Indicators

17 Company Profiles

17.1. Microsoft Corporation
17.2. Alphabet Inc
17.3. Amazon.com, Inc.
17.4. Baidu, Inc.
17.5. Facebook Inc.
17.6. Naver Corp
17.7. Alibaba Group Holding Limited
17.8. Beijing ByteDance Technology Co Ltd
17.9. Rakuten Inc
17.10. Tencent Holdings Limited

18 Appendix

18.1. Methodology
18.2. About the Publisher

List of Tables

Table 1: Global digital advertising market value: $ million, 2016-20
Table 2: Global digital advertising market category segmentation: $ million, 2020
Table 3: Global digital advertising market geography segmentation: $ million, 2020
Table 4: Global digital advertising market value forecast: $ million, 2020-25
Table 5: Global size of population (million), 2016-20
Table 6: Global GDP (constant 2005 prices, $ billion), 2016-20
Table 7: Global GDP (current prices, $ billion), 2016-20
Table 8: Global inflation, 2016-20
Table 9: Global consumer price index (absolute), 2016-20
Table 10: Global exchange rate, 2016-20
Table 11: Asia-Pacific digital advertising market value: $ million, 2016-20
Table 12: Asia-Pacific digital advertising market category segmentation: $ million, 2020
Table 13: Asia-Pacific digital advertising market geography segmentation: $ million, 2020
Table 14: Asia-Pacific digital advertising market value forecast: $ million, 2020-25
Table 15: Europe digital advertising market value: $ million, 2016-20
Table 16: Europe digital advertising market category segmentation: $ million, 2020
Table 17: Europe digital advertising market geography segmentation: $ million, 2020
Table 18: Europe digital advertising market value forecast: $ million, 2020-25
Table 19: Europe size of population (million), 2016-20
Table 20: Europe GDP (constant 2005 prices, $ billion), 2016-20
Table 21: Europe GDP (current prices, $ billion), 2016-20
Table 22: Europe inflation, 2016-20
Table 23: Europe consumer price index (absolute), 2016-20
Table 24: Europe exchange rate, 2016-20
Table 25: France digital advertising market value: $ million, 2016-20
Table 26: France digital advertising market category segmentation: $ million, 2020
Table 27: France digital advertising market geography segmentation: $ million, 2020
Table 28: France digital advertising market value forecast: $ million, 2020-25
Table 29: France size of population (million), 2016-20
Table 30: France GDP (constant 2005 prices, $ billion), 2016-20
Table 31: France GDP (current prices, $ billion), 2016-20
Table 32: France inflation, 2016-20
Table 33: France consumer price index (absolute), 2016-20
Table 34: France exchange rate, 2016-20
Table 35: Germany digital advertising market value: $ million, 2016-20
Table 36: Germany digital advertising market category segmentation: $ million, 2020
Table 37: Germany digital advertising market geography segmentation: $ million, 2020
Table 38: Germany digital advertising market value forecast: $ million, 2020-25
Table 39: Germany size of population (million), 2016-20
Table 40: Germany GDP (constant 2005 prices, $ billion), 2016-20
Table 41: Germany GDP (current prices, $ billion), 2016-20
Table 42: Germany inflation, 2016-20
Table 43: Germany consumer price index (absolute), 2016-20
Table 44: Germany exchange rate, 2016-20
Table 45: Italy digital advertising market value: $ million, 2016-20
Table 46: Italy digital advertising market category segmentation: $ million, 2020
Table 47: Italy digital advertising market geography segmentation: $ million, 2020
Table 48: Italy digital advertising market value forecast: $ million, 2020-25
Table 49: Italy size of population (million), 2016-20
Table 50: Italy GDP (constant 2005 prices, $ billion), 2016-20
Table 51: Italy GDP (current prices, $ billion), 2016-20
Table 52: Italy inflation, 2016-20
Table 53: Italy consumer price index (absolute), 2016-20
Table 54: Italy exchange rate, 2016-20
Table 55: Japan digital advertising market value: $ million, 2016-20
Table 56: Japan digital advertising market category segmentation: $ million, 2020
Table 57: Japan digital advertising market geography segmentation: $ million, 2020
Table 58: Japan digital advertising market value forecast: $ million, 2020-25
Table 59: Japan size of population (million), 2016-20
Table 60: Japan GDP (constant 2005 prices, $ billion), 2016-20
Table 61: Japan GDP (current prices, $ billion), 2016-20

List of Figures

Figure 1: Global digital advertising market value: $ million, 2016-20
Figure 2: Global digital advertising market category segmentation: % share, by value, 2020
Figure 3: Global digital advertising market geography segmentation: % share, by value, 2020
Figure 4: Global digital advertising market value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the global digital advertising market, 2020
Figure 6: Drivers of buyer power in the global digital advertising market, 2020
Figure 7: Drivers of supplier power in the global digital advertising market, 2020
Figure 8: Factors influencing the likelihood of new entrants in the global digital advertising market, 2020
Figure 9: Factors influencing the threat of substitutes in the global digital advertising market, 2020
Figure 10: Drivers of degree of rivalry in the global digital advertising market, 2020
Figure 11: Asia-Pacific digital advertising market value: $ million, 2016-20
Figure 12: Asia-Pacific digital advertising market category segmentation: % share, by value, 2020
Figure 13: Asia-Pacific digital advertising market geography segmentation: % share, by value, 2020
Figure 14: Asia-Pacific digital advertising market value forecast: $ million, 2020-25
Figure 15: Forces driving competition in the digital advertising market in Asia-Pacific, 2020
Figure 16: Drivers of buyer power in the digital advertising market in Asia-Pacific, 2020
Figure 17: Drivers of supplier power in the digital advertising market in Asia-Pacific, 2020
Figure 18: Factors influencing the likelihood of new entrants in the digital advertising market in Asia-Pacific, 2020
Figure 19: Factors influencing the threat of substitutes in the digital advertising market in Asia-Pacific, 2020
Figure 20: Drivers of degree of rivalry in the digital advertising market in Asia-Pacific, 2020
Figure 21: Europe digital advertising market value: $ million, 2016-20
Figure 22: Europe digital advertising market category segmentation: % share, by value, 2020
Figure 23: Europe digital advertising market geography segmentation: % share, by value, 2020
Figure 24: Europe digital advertising market value forecast: $ million, 2020-25
Figure 25: Forces driving competition in the digital advertising market in Europe, 2020
Figure 26: Drivers of buyer power in the digital advertising market in Europe, 2020
Figure 27: Drivers of supplier power in the digital advertising market in Europe, 2020
Figure 28: Factors influencing the likelihood of new entrants in the digital advertising market in Europe, 2020
Figure 29: Factors influencing the threat of substitutes in the digital advertising market in Europe, 2020
Figure 30: Drivers of degree of rivalry in the digital advertising market in Europe, 2020
Figure 31: France digital advertising market value: $ million, 2016-20
Figure 32: France digital advertising market category segmentation: % share, by value, 2020
Figure 33: France digital advertising market geography segmentation: % share, by value, 2020
Figure 34: France digital advertising market value forecast: $ million, 2020-25
Figure 35: Forces driving competition in the digital advertising market in France, 2020
Figure 36: Drivers of buyer power in the digital advertising market in France, 2020
Figure 37: Drivers of supplier power in the digital advertising market in France, 2020
Figure 38: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2020
Figure 39: Factors influencing the threat of substitutes in the digital advertising market in France, 2020
Figure 40: Drivers of degree of rivalry in the digital advertising market in France, 2020
Figure 41: Germany digital advertising market value: $ million, 2016-20
Figure 42: Germany digital advertising market category segmentation: % share, by value, 2020
Figure 43: Germany digital advertising market geography segmentation: % share, by value, 2020
Figure 44: Germany digital advertising market value forecast: $ million, 2020-25
Figure 45: Forces driving competition in the digital advertising market in Germany, 2020
Figure 46: Drivers of buyer power in the digital advertising market in Germany, 2020
Figure 47: Drivers of supplier power in the digital advertising market in Germany, 2020
Figure 48: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2020
Figure 49: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2020
Figure 50: Drivers of degree of rivalry in the digital advertising market in Germany, 2020
Figure 51: Italy digital advertising market value: $ million, 2016-20
Figure 52: Italy digital advertising market category segmentation: % share, by value, 2020
Figure 53: Italy digital advertising market geography segmentation: % share, by value, 2020
Figure 54: Italy digital advertising market value forecast: $ million, 2020-25
Figure 55: Forces driving competition in the digital advertising market in Italy, 2020
Figure 56: Drivers of buyer power in the digital advertising market in Italy, 2020
Figure 57: Drivers of supplier power in the digital advertising market in Italy, 2020
Figure 58: Factors influencing the likelihood of new entrants in the digital advertising market in Italy, 2020
Figure 59: Factors influencing the threat of substitutes in the digital advertising market in Italy, 2020
Figure 60: Drivers of degree of rivalry in the digital advertising market in Italy, 2020