Europe Demerara Sugar Market Forecast to 2027 - COVID-19 Impact and Regional Analysis by Nature, End-user Industry, Distribution Channel

The Europe demerara sugar market is expected to grow from US$ 2,512.00 million in 2019 to US$ 3,690.44 million by 2027; it is estimated to grow at a CAGR of 5.0% from 2020 to 2027. Demerara sugar is used as a substitute for refined sugar to mitigate the health issues. Although, demerara sugar is extracted from sugar cane, it is rich in nutrients essential for health and is suitable for replacing refined sugar in food. Demerara sugar contains nutrients such as magnesium, calcium, potassium, phosphorus, copper, and vitamins B1, B2 and B6. Healthier and natural food customer base have spread to emerging areas. In addition, growing health awareness among the masses is contributing to increasing demand for demerara sugar. Further, growing health concerns attributable to sugar intake and an increase in customer demand for safe and low-calorie sugar alternatives are boosting the market growth. Moreover, demerara sugar falls under the crystalline and unrefined sugar groups, which are experiencing rapid growth due to rising demand from the health-conscious customer base across developed and developing regions. In addition, increased consumer spending on food and household goods and increasing overall economic activity, with consumer preference for healthy food habits, are expected to drive the demand for demerara sugar.

In case of COVID-19, in Europe, especially France, witnessed an unprecedented rise in number of coronavirus cases, which led to the discontinuation of the food & beverages producing activities; other food & beverages products manufacturing sector has subsequently impacted the demand for demerara sugar during the early months of 2020. Moreover, decline in the overall production activities has led to discontinuation of the food & beverages projects, thereby reducing the demand for demerara sugar. Similar trend was witnessed in other European countries, i.e., Russia, UK, Italy, Spain, and Germany. However, the countries are likely to overcome thus drop in demand with the economic activities regaining their pace, especially in the beginning of the 2021.

The food segment led the Europe demerara sugar market based on end user industry in 2019. The demerara sugar falls under the crystal and partially refined sugar categories, experiencing rapid growth due to its rising demand from the health-aware consumer based across developed and developing regions. Rising consumer spending on food and household products and increasing overall economic activities with consumer inclination for healthier food habits is anticipated to propel the demand for demerara sugar during the forecast period. Demerara sugar has a crunchy texture and a large sparkling golden crystal. It is perfect for sprinkling and can also be used for baking, especially in things that need extra crunchiness, such as cheesecake bases, crumbles, flapjacks, and biscuits. Demerara sugar is an unrefined raw cane sugar with large toffee-colored crystals. They are mostly used for texture in cakes, for example, in a streusel top for a cake, in a crumble, or as a crunchy topping for biscuits. Confectionaries include an array of food products such as chocolates, raw pastes, and various sugar-based products such as candies. Usually, confections have low nutrients and high calorie content.

The overall Europe demerara sugar market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining overview and forecast for the Europe demerara sugar market with respects to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the Europe demerara sugar market. Guyana Sugar Corporation Inc., Associated British Foods plc, Tereos Group, Nordzucker AG, Ragus Sugars Manufacturing Limited, and Tate & Lyle are among the key companies operating in the Europe demerara sugar market.

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