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Regulatory Report: Japan - HNB, Oral Tobacco and Nicotine Pouches

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  • 17 Pages
  • May 2021
  • Region: Japan
  • Tobacco Intelligence
  • ID: 5336120
Heated tobacco

Heated tobacco consumables are regulated under the wider tobacco regime. The Tobacco Business Law defines tobacco products as those entirely or partially made of tobacco leaves and made for smoking, chewing or sniffing. This means that hardware used to heat tobacco is not a tobacco product, but should comply with general electronic product consumer laws. Content of heated tobacco consumables is not regulated.

Oral tobacco

Oral tobacco is regulated as any other tobacco-containing product in terms of product restrictions. The framework set out in the Tobacco Business Law and Tobacco Business Law Enforcement Regulations defines tobacco products as “entirely or partially made of tobacco leaves and made for smoking, chewing or sniffing”.

Nicotine pouches

Nicotine pouches are a pharmaceutical product and must obtain a pharmaceutical licence, as stipulated in the Pharmaceutical Affairs Act. However, imports for personal use are allowed.

Age Restrictions

Heated tobacco
  • Heated tobacco must not be sold to anyone under 20, under the Tobacco Business Law.

Oral tobacco
  • The Tobacco Business Law prohibits the sale of tobacco by minors, which in Japan means anyone under 20.

Nicotine pouches
  • Sales of nicotine pouches, being a pharmaceutical product, are not subject to age restrictions.

Table of Contents

1 Executive Summary
2 Outlook
3 Japan: the Basics
4 National Regulatory Framework
5 Age Restrictions
6 Product Restrictions
7 Labelling and Packaging
8 Obligation to Notify
9 Retail Channels Restrictions
10 Public Usage
11 Advertising and Marketing
12 Taxation
13 Relevant Laws
14 Relevant Bodies