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China Online Content Communities Market: Size & Forecast with Impact Analysis of COVID-19 (2021-2025)

  • ID: 5336159
  • Report
  • May 2021
  • Region: China
  • 67 pages
  • Daedal Research

FEATURED COMPANIES

  • Bilibili Inc.
  • Kuaishou
  • Weibo
  • Zhihu Inc.
  • MORE
The report entitled “China Online Content Communities Market: Size & Forecast with Impact Analysis of COVID-19 (2021-2025)” provides an in-depth analysis of the online content communities market in China including detailed description of market sizing and growth. The report provides an analysis of China online content communities market by value, by revenue per user and includes segment analysis as well.



Moreover, the report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of China online content communities market has also been forecasted for the period 2021-2025, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The major players dominating the online content communities market in China are Zhihu Inc., Weibo, Bilibili Inc., and Kuaishou. The four companies have been profiled in the report providing their business overview, financial overview and business strategies.

Country Coverage
  • China
Company Coverage
  • Zhihu Inc.
  • Weibo
  • Bilibili Inc.
  • Kuaishou
Executive Summary

There are there forms of online communities: private communities (accessed by login or are invite-only); public communities (easily searchable); and hybrid communities (some public elements but require a login for full use).

The online content communities market can be categorized into two segments: Online Comprehensive Content Communities and Online Vertical Content Communities.

China online content communities market has increased at a significant CAGR during the years 2016-2020 and is projected to grow even further during the forecast period (2021-2025). The market is expected to be driven by various growth enhancing factors such as the growing urban population, increasing internet usage, escalating use of smartphones, rising millennial income, growing influence of social media, etc. However, the market is not free from challenges that are hindering its growth. Some of the major challenges faced by the market are too much emphasis on expertise, regulatory risks, rising levels of spam and abuse, privacy, security and legal threats, etc.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Bilibili Inc.
  • Kuaishou
  • Weibo
  • Zhihu Inc.
  • MORE
1. Executive Summary

2. Introduction
2.1 Online Content Communities: An Overview
2.1.1 Steps for Building an Online Community
2.1.2 Benefits of Online Content Communities
2.1.3 Forms of Online Content Communities
2.1.4 Reasons Driving Users to Visit Online Community Sites
2.2 Online Content Communities Segmentation: An Overview
2.2.1 Online Content Communities Segmentation

3. China Market Analysis
3.1 China Online Content Communities Market: An Analysis
3.1.1 China Online Content Communities Market by Value
3.1.2 China Online Content Communities Market by Revenue per User
3.1.3 China Online Content Communities Market by Segments (Online Vertical Content Communities and Online Comprehensive Content Communities)
3.2 China Online Content Communities Market: Segment Analysis
3.2.1 China Online Vertical Content Communities Market by Value
3.2.2 China Online Comprehensive Content Communities by Value
3.3 China Online Content Communities Advertising Market: An Analysis
3.3.1 China Online Content Communities Advertising Market by Value
3.4 China Online Content Communities Paid Membership Market: An Analysis
3.4.1 China Online Content Communities Paid Membership Market by Value
3.5 China Online Content-commerce Solution Market: An Analysis
3.5.1 China Online Content-commerce Solution Market by Value

4. Impact of COVID-19
4.1 Impact of COVID-19
4.1.1 Impact of COVID-19 on Online Content Communities

5. Market Dynamics
5.1 Growth Driver
5.1.1 Growing Urban Population
5.1.2 Increasing Internet Usage
5.1.3 Escalating Use of Smartphones
5.1.4 Rising Millennial Income
5.1.5 Growing Influence of Social Media
5.2 Challenges
5.2.1 Too Much Emphasis on Expertise
5.2.2 Regulatory Risks
5.2.3 Rising Levels of Spam and Abuse
5.2.4 Privacy, Security, and Legal Threats
5.3 Market Trends
5.3.1 Diversified High-quality Content and Mid-form Video
5.3.2 Booming Content Supply with Enhanced Quality
5.3.3 Rising Number of Innovative Monetization Channels
5.3.4 Growing Need to Get Real

6. Competitive Landscape
6.1 China Online Content Communities Market Players Comparison
6.2 China Online Content Communities Market Players by Content Creators and Content Generation Comparison
6.3 China Online Content Communities Market Players by Revenue per MAU
6.4 China Online Content Communities Market Players by Sales and Marketing Spend per Incremental MAU
6.5 China Online Content Communities Market Players by Membership Service Paying Ratio

7. Company Profiles
7.1 Zhihu Inc.
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategy
7.2 Weibo
7.2.1 Business Overview
7.2.2 Financial Overview
7.2.3 Business Strategy
7.3 Bilibili Inc.
7.3.1 Business Overview
7.3.2 Financial Overview
7.3.3 Business Strategy
7.4 Kuaishou
7.4.1 Business Overview
7.4.2 Financial Overview
7.4.3 Business Strategy

List of Figures
Figure 1: Steps for Building an Online Community
Figure 2: Benefits of Online Content Communities
Figure 3: Forms of Online Content Communities
Figure 4: Reasons Driving Users to Visit Online Community Sites
Figure 5: Online Content Communities Segmentation
Figure 6: China Online Content Communities Market by Value; 2016-2020 (US$ Billion)
Figure 7: China Online Content Communities Market by Value; 2021-2025 (US$ Billion)
Figure 8: China Online Content Communities Market by Revenue per User; 2016-2020 (US$)
Figure 9: China Online Content Communities Market by Revenue per User; 2021-2025 (US$)
Figure 10: China Online Content Communities Market by Segments; 2020 (Percentage, %)
Figure 11: China Online Vertical Content Communities Market by Value; 2019-2020 (US$ Billion)
Figure 12: China Online Vertical Content Communities Market by Value; 2021-2025 (US$ Billion)
Figure 13: China Online Comprehensive Content Communities Market by Value; 2019-2020 (US$ Billion)
Figure 14: China Online Comprehensive Content Communities Market by Value; 2021-2025 (US$ Billion)
Figure 15: China Online Content Communities Advertising Market by Value; 2019-2020 (US$ Billion)
Figure 16: China Online Content Communities Advertising Market by Value; 2021-2025 (US$ Billion)
Figure 17: China Online Content Communities Paid Membership Market by Value; 2019-2020 (US$ Billion)
Figure 18: China Online Content Communities Paid Membership Market by Value; 2021-2025 (US$ Billion)
Figure 19: China Online Content-commerce Solution Market by Value; 2019-2020 (US$ Billion)
Figure 20: China Online Content-commerce Solution Market by Value; 2021-2025 (US$ Billion)
Figure 21: China Urban Population; 2015-2020 (Percentage, %)
Figure 22: China Number of Internet Users; 2019-2023 (Million)
Figure 23: China Smartphone Users; 2019-2025 (Million)
Figure 24: China Millennials’ Annual Aggregate Income; 2020-2030 (US$ Trillion)
Figure 25: China Social Network Users; 2018-2023 (Million)
Figure 26: China Online Content Communities Market Players by Revenue per MAU; 2020 (US$)
Figure 27: China Online Content Communities Market Players by Sales and Marketing Spend per Incremental MAU; 2019-2020 (US$)
Figure 28: China Online Content Communities Market Players by Membership Service Paying Ratio; 4Q20 (Percentage, %)
Figure 29: Zhihu Inc. Revenue; 2019-2020 (US$ Million)
Figure 30: Zhihu Inc. Revenue by Type; 2020 (Percentage, %)
Figure 31: Weibo Revenue; 2017-2020 (US$ Billion)
Figure 32: Weibo Revenue by Source; 2020 (Percentage, %)
Figure 33: Bilibili Inc. Net Revenues; 2016-2020 (US$ Billion)
Figure 34: Bilibili Inc. Net Revenues by Revenue Source; 2020 (Percentage, %)
Figure 35: Kuaishou Revenues; 2019-2020 (US$ Billion)
Figure 36: Kuaishou Revenues by Business Lines; 2020 (Percentage, %)

List of Tables
Table 1: China Online Content Communities Market Players Comparison
Table 2: China Online Content Communities Market Players by Content Creators and Content Generation Comparison; 4Q20
Note: Product cover images may vary from those shown

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  • Zhihu Inc.
  • Weibo
  • Bilibili Inc.
  • Kuaishou
Note: Product cover images may vary from those shown

The author's core strengths include a seasoned management team, a highly demonstrable track record of seamless process integration and consistent delivery position. The research team uses its extensive knowledge of the various industries to analyze the market trends from both a vendor and an end-user perspective.

The research strategy is focused on high-quality secondary data combined with elaborate use of primary data. The team of research analysts provides a 360-degree overview of available data.

The analysts begin by searching industry reports, surveys, trade publications, company reports and press releases. They also include information gained by extensive interviews with major players and industry participants.

The background information, related to industry statistics, is provided by the author's proprietary databases.

The information is then analyzed and synthesized into a report - with market forecast, industry trends, and competitive strategies. The team of research analysts use both qualitative tools and quantitative techniques to get an insight into the industry.

The author's core expertise lies in researching, compiling and analyzing vast amounts of publicly available information and premier databases, into widely read reports.

 

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