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Wine Market Size, Share & Trends Analysis Report by Product (Table Wine, Dessert Wine, Sparkling Wine), by Distribution Channel (On-trade, Off-trade), by Region, and Segment Forecasts, 2021-2028

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    Report

  • May 2021
  • Region: Global
  • Grand View Research
  • ID: 5338181
The global wine market size is expected to reach USD 685.99 billion by 2028. It is expected to expand at a CAGR of 6.4% from 2021 to 2028. The growing preference for wines among all age groups instead of hard spirits across the world is expected to be a major factor contributing to the growth of the market. In addition to this, growing party culture with higher demand for low alcoholic beverages is anticipated to fuel the market growth over the forecast period.



Wine has gained wide-scale penetration across the globe. Its popularity is attributed to its affordable pricing along with fine taste. Online sales of wine have made it exceptionally affordable and accessible to consumers, regardless of their location. Along with that, digital communication technologies have improved the experience of shopping for different types of wine.

The off-trade distribution channel enjoys maximum penetration across the globe. The regular consumption of table and dessert wines is likely to be the major factor driving the sales of different types of wines through off-trade distribution channels. In addition, the low prices of wine being sold through these distribution channels are likely to encourage more consumers to opt for these, resulting in a positive impact on the market growth over the forecast years.

Companies are increasingly focusing on producing new wines to gain market share across the globe. For instance, in May 2020, E. & J. Gallo Winery announced the launch of a new French rosé, created and developed by Post Malone, a Grammy-nominated record artist, in partnership with Global Brand Equities and Dre London. E. & J. Gallo Company has exclusive distribution and sales support for the brand.

To increase geographic reach, cut down competition, and expand market share, companies are adopting strategies such as mergers & acquisitions and various partnerships. For instance, in 2020, Accolade Wines acquired the operations of Australian wine company Katnook Estate from Wingara Wine Group. Accolade Wines will control approximately 160 hectares of vineyards in Coonawarra, Australia.

Wine Market Report Highlights
  • By product, table wine held the largest share of more than 84.0% in 2020 and is expected to maintain its lead over the forecast period. Being inexpensive and easily accessible through retail, table wines often find preference among new consumers of wine.
  • The sparkling wine product segment is projected to register the fastest CAGR of 6.6% from 2021 to 2028. Increased consumer interest in spritz drinks and propagation of aperitivo culture in the European region have been driving the demand for sparkling wine.
  • The off-trade distribution channel held the largest share of 89.0% in 2020. The off-trade distribution channel of wine includes retail outlets, supermarkets, and hypermarkets.
  • Europe held the largest share of over 46.0% in 2020. Europe is the most established market for wine with several countries such as Portugal, Italy, and France having the highest per capita wine consumption per year.
Frequently Asked Questions about the Global Wine Market

What is the estimated value of the Global Wine Market?

The Global Wine Market was estimated to be valued at $417.85 billion in 2020.

What is the growth rate of the Global Wine Market?

The growth rate of the Global Wine Market is 6.4%, with an estimated value of $685.99 billion by 2028.

What is the forecasted size of the Global Wine Market?

The Global Wine Market is estimated to be worth $685.99 billion by 2028.

Who are the key companies in the Global Wine Market?

Key companies in the Global Wine Market include Asahi Group Holdings, Ltd., Beijing Yanjing Beer Group Corporation, The Wine Group, Castel Frères, Accolade Wines, E. & J. Gallo Winery, Constellation Brands, Treasury Wine Estates (TWE) and Viña Concha y Toro.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook
2.5. Competitive Insights
Chapter 3. Wine Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on the Wine Market
3.4. Industry Value Chain Analysis
3.4.1. Sales/Retail Channel Analysis
3.4.2. Profit Margin Analysis
3.5. Market Dynamics
3.5.1. Market Driver Analysis
3.5.2. Market Restraint Analysis
3.5.3. Industry Challenges
3.5.4. Industry Opportunities
3.6. Business Environment Analysis
3.6.1. Industry Analysis - Porter’s
3.6.1.1. Supplier Power
3.6.1.2. Buyer Power
3.6.1.3. Substitution Threat
3.6.1.4. Threat from New Entrant
3.6.1.5. Competitive Rivalry
3.7. Roadmap of Wine Market
3.8. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Wine Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2020 & 2028
5.2. Table Wine
5.2.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
5.3. Dessert Wine
5.3.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
5.4. Sparkling Wine
5.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
Chapter 6. Wine Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2020 & 2028
6.2. On-trade
6.2.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
6.3. Off-trade
6.3.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
Chapter 7. Wine Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2020 & 2028
7.2. North America
7.2.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
7.2.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
7.2.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
7.2.4. U.S.
7.2.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
7.2.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
7.2.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
7.3. Europe
7.3.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
7.3.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
7.3.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
7.3.4. U.K.
7.3.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
7.3.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
7.3.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
7.3.5. France
7.3.5.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
7.3.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
7.3.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
7.3.6. Italy
7.3.6.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
7.3.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
7.3.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
7.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
7.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
7.4.4. China
7.4.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
7.4.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
7.4.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
7.4.5. India
7.4.5.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
7.4.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
7.4.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
7.4.6. Japan
7.4.6.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
7.4.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
7.4.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
7.5. Central & South America
7.5.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
7.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
7.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
7.5.4. Brazil
7.5.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
7.5.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
7.5.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
7.6. Middle East & Africa
7.6.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
7.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
7.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
7.6.4. South Africa
7.6.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
7.6.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
7.6.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
Chapter 8. Competitive Analysis
8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
8.3.1. Key company market share analysis, 2020
Chapter 9. Company Profiles
9.1. Asahi Group Holdings, Ltd.
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Strategic Initiatives
9.2. Beijing Yanjing Beer Group Corporation
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Strategic Initiatives
9.3. The Wine Group
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Strategic Initiatives
9.4. Castel Frères
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Strategic Initiatives
9.5. Accolade Wines
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Strategic Initiatives
9.6. E. & J. Gallo Winery
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Product Benchmarking
9.6.4. Strategic Initiatives
9.7. Constellation Brands
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Strategic Initiatives
9.8. Treasury Wine Estates (TWE)
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Product Benchmarking
9.8.4. Strategic Initiatives
9.9. Pernod Ricard
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Product Benchmarking
9.9.4. Strategic Initiatives
9.10. Viña Concha y Toro
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Product Benchmarking
9.10.4. Strategic Initiatives
List of Tables
1. Wine market - Key market driver analysis
2. Wine market - Key market restraint analysis
3. Global Table wine market estimates and forecast, 2016 - 2028 (USD Billion)
4. Global dessert wine market estimates and forecast, 2016 - 2028 (USD Billion)
5. Global sparkling wine market estimates and forecast, 2016 - 2028 (USD Billion)
6. Global wine market estimates and forecast through on-trade, 2016 - 2028 (USD Billion)
7. Global wine market estimates and forecast through off-trade, 2016 - 2028 (USD Billion)
8. North America wine market estimates and forecast, 2016 - 2028 (USD Billion)
9. North America wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
10. North America wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
11. U.S. wine market estimates and forecast, 2016 - 2028 (USD Billion)
12. U.S. wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
13. U.S. wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
14. Europe wine market estimates and forecast, 2016 - 2028 (USD Billion)
15. Europe wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
16. Europe wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
17. U.K. wine market estimates and forecast, 2016 - 2028 (USD Billion)
18. U.K. wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
19. U.K. wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
20. France wine market estimates and forecast, 2016 - 2028 (USD Billion)
21. France wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
22. France wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
23. Italy wine market estimates and forecast, 2016 - 2028 (USD Billion)
24. Italy wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
25. Italy wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
26. Asia Pacific wine market estimates and forecast, 2016 - 2028 (USD Billion)
27. Asia Pacific wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
28. Asia Pacific wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
29. China wine market estimates and forecast, 2016 - 2028 (USD Billion)
30. China wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
31. China wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
32. India wine market estimates and forecast, 2016 - 2028 (USD Billion)
33. India wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
34. India wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
35. Japan wine market estimates and forecast, 2016 - 2028 (USD Billion)
36. Japan wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
37. Japan wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
38. Central & South America wine market estimates and forecast, 2016 - 2028 (USD Billion)
39. Central & South America wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
40. Central & South America wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
41. Brazil wine market estimates and forecast, 2016 - 2028 (USD Billion)
42. Brazil wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
43. Brazil wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
44. Middle East & Africa wine market estimates and forecast, 2016 - 2028 (USD Billion)
45. Middle East & Africa wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
46. Middle East & Africa wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
47. South Africa wine market estimates and forecast, 2016 - 2028 (USD Billion)
48. South Africa wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
49. South Africa wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
50. Vendor landscape
List of Figures
1. Wine market snapshot
2. Wine market segmentation & scope
3. Wine market penetration & growth prospect mapping
4. Wine market value chain analysis
5. Wine market dynamics
6. Wine market Porter's analysis
7. Wine market: Product movement analysis
8. Wine market: Distribution channel movement analysis
9. Wine market: Regional movement analysis

Companies Mentioned

  • Asahi Group Holdings, Ltd.
  • Beijing Yanjing Beer Group Corporation
  • The Wine Group
  • Castel Frères
  • Accolade Wines
  • E. & J. Gallo Winery
  • Constellation Brands
  • Treasury Wine Estates (TWE)
  • Pernod Ricard
  • Viña Concha y Toro

Methodology

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