Marketing Analytics Software Market: Global Industry Analysis, Trends, Market Size, and Forecasts up to 2026

The report on the global marketing analytics software market provides qualitative and quantitative analysis for the period from 2018 to 2026. The report predicts the global marketing analytics software market to grow with a CAGR of 16% over the forecast period from 2020-2026. The study on marketing analytics software market covers the analysis of the leading geographies such as North America, Europe, Asia-Pacific, and RoW for the period of 2018 to 2026.

The report on marketing analytics software market is a comprehensive study and presentation of drivers, restraints, opportunities, demand factors, market size, forecasts, and trends in the global marketing analytics software market over the period of 2018 to 2026. Moreover, the report is a collective presentation of primary and secondary research findings.

Porter's five forces model in the report provides insights into the competitive rivalry, supplier and buyer positions in the market and opportunities for the new entrants in the global marketing analytics software market over the period of 2018 to 2026. Further, Growth Matrix gave in the report brings an insight into the investment areas that existing or new market players can consider.

Report Findings

1) Drivers

• An increase in Social Media Channels

2) Restraints

• High deployment cost of marketing analytics software

3) Opportunities

• Emergence of advanced big data analytic tools and advancements in technologies

Research Methodology

A) Primary Research
The primary research involves extensive interviews and analysis of the opinions provided by the primary respondents. The primary research starts with identifying and approaching the primary respondents, the primary respondents are approached include
1. Key Opinion Leaders associated with the publisher
2. Internal and External subject matter experts
3. Professionals and participants from the industry

The primary research respondents typically include
1. Executives working with leading companies in the market under review
2. Product/brand/marketing managers
3. CXO level executives
4. Regional/zonal/country managers
5. Vice President level executives.

B) Secondary Research
Secondary research involves extensive exploring through the secondary sources of information available in both the public domain and paid sources. Each research study is based on over 500 hours of secondary research accompanied by primary research. The information obtained through the secondary sources is validated through the crosscheck on various data sources.

The secondary sources of the data typically include
1. Company reports and publications
2. Government/institutional publications
3. Trade and associations journals
4. Databases such as WTO, OECD, World Bank, and among others.
5. Websites and publications by research agencies

Segment Covered
The global marketing analytics software market is segmented on the basis of deployment, application, and end user.

The Global Marketing Analytics Software Market by Deployment

• Cloud
• On-premise

The Global Marketing Analytics Software Market by Application

• Online Marketing
• E-mail Marketing
• Content Marketing
• Social Media Marketing
• Other Applications

The Global Marketing Analytics Software Market by End User

• Consumer Goods
• Industrial
• Media & Communication
• Healthcare
• Retail
• BFSI
• Others

Company Profiles
The companies covered in the report include

• Microsoft Corporation
• Oracle Corporation
• IBM Corporation
• Salesforce.Com Inc.
• Accenture PLC
• Adobe Systems Incorporated
• Neustar, Inc.
• Pegasystems Inc.
• SAS Institute Inc.
• Teradata Corporation

What does this Report Deliver?
1. Comprehensive analysis of the global as well as regional markets of the marketing analytics software market.
2. Complete coverage of all the segments in the marketing analytics software market to analyze the trends, developments in the global market and forecast of market size up to 2026.
3. Comprehensive analysis of the companies operating in the global marketing analytics software market. The company profile includes analysis of product portfolio, revenue, SWOT analysis and latest developments of the company.
4. Growth Matrix presents an analysis of the product segments and geographies that market players should focus to invest, consolidate, expand and/or diversify.

This product will be delivered within 1-3 business days.