Assessment of the United States Wine Market 2021

Currently, the world wine sector is faced with volatility and uncertainty due to effects of geopolitical tensions, climate change and the global outbreak of the coronavirus. In 2020, consumption of wine globally was impacted negatively due to the outbreak of the Covid-19 Pandemic. While some countries were able to control the spread of the virus by late 2020, others are experiencing a more severe wave in 2021, leading to lockdowns and restrictions on international travel.

In 2020 world wine production grew by 1% year-on-year to reach 258 million hectolitres. Lesser than expected production has been witnessed in the European Union where efforts have been put to decrease the harvest volume had a noteworthy impact in Italy, France and Spain.

Consumers globally have become more health & safety conscious since the onset of the Covid-19 Pandemic. Awareness about ingredients and source of food has grown by leaps and bounds. Brand building has always been vital and the pandemic reinforced this. Wine brands usually have a unique story, and the ones that have invested in narrating this consistently across touchpoints, have reaped benefits over the last year. Consumers, many, with more time to spare due to the lockdown and WFH scenarios, are seeking out-growers with powerful and authentic narratives.

In 2020, the United States (US) was the 4th largest wine producer in the world, behind Italy, France & Spain. The country produced 22.80 mhl of wine this year. The US was the largest consumer of wine globally, consuming 33 mhl of wine. The country was the 3rd largest importer of wine globally, behind the United Kingdom and Germany. The US imported 12.3 mhl of wine in 2020, as compared with 11.5 mhl of wine in 2018.

The global Covid-19 Pandemic led to lockdowns which extended in various states for almost half the year. Even though a large part of the population is vaccinated now, consumption of wine in restaurants and outdoor locations remains low. While in the beginning of 2020, retailers were faced with large unsold inventory of wine, later in the year, people hoarded wine and consequently grocery and drugstore wine prices fluctuated throughout the year.

Why should the report be purchased?

The report ‘Assessment of the United States Wine Market 2021’ highlights key dynamics of the global and India’s wine sector. The current market scenario, growing opportunity in the sector and the impact of the Covid-19 global outbreak has been studied. Key players in the market including Constellation Brands Inc, E&J Gallo, The Wine Group, Bronco Wine Company and Brown-Forman Wines have been profiled. The report contains latest views and opinions of industry leaders.

Research methodology

The publisher has conducted in-depth secondary research to arrive at key insights. Data collected from key public industry sources and publications has been scanned and analysed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis.