A Tier-1 CSP transformed its content aggregation and monetisation operations to support its digital strategy and to grow its service revenue in the mature UAE market.
A Tier-1 communications service provider (CSP) in the UAE identified an opportunity to become an aggregator of content in local languages, particularly targeting Southeast Asian customers and the local Arab population. This required the CSP to expand its digital content portfolio and partner ecosystem while ensuring that all content and services complied with local rules and regulations. The CSP also implemented new capabilities to quickly on-board content partners, manage settlements and offer new charging models and mechanisms for churn protection.
This case study provides:
- an introduction to the CSP’s digital content aggregation strategy
- an overview of the business drivers behind the transformation of the CSP’s digital content platform and operations
- implementation details
- an analysis of the achieved business benefits
About the Author
Principal Analyst - Research
Gorkem is the lead analyst for the Cloud Infrastructure Strategies and Media Platforms research programmes. His research focuses on the building blocks, architecture and adoption of the cloud-native, disaggregated and programmable digital infrastructure and networks that underpin the delivery of 5G, media and edge computing services. He also works with clients on a range of consulting projects such as market and competitive analysis, business case development and marketing support through thought leadership collateral. He holds a cum laude MSc degree in economics and management of innovation and technology from Bocconi University (Milan, Italy).