Increasing adoption of cloud solutions by various industrial verticals, and constant technological advancements by players are key factors driving market revenue growth.
Market Size - USD 9.74 Billion in 2020, Market Growth - CAGR of 18.3%, Market Trends - Rising need for predictive analytics tools in rapidly growing end-use organizations, and evolution of advanced data intelligence tools.
The global digital intelligence platform market size is expected to reach USD 37.57 Billion in 2028, and register a CAGR of 18.3% during the forecast period. Rising popularity and adoption of e-commerce and online shopping, growing use of mobile apps, and benefits offered by this platform such as recording sales, tracking customer transactions, and valuable customer insights to make real-time reliable business decisions are major factors expected to drive revenue growth of the global digital intelligence platform market. Connecting to customers via social media websites helps businesses make customer-centric enterprise decisions by understanding customer preferences through analysis of customer behavior, and web analytics.
Some Key Findings From the Report:
For the purpose of this report, the global digital intelligence platform market is segmented on the basis of organization size, touch point, application, end-use, and region:
Organization Size Outlook
Touch Point Outlook
End Use Outlook
Application Outlook
Region Outlook
Reasons to Buy the Report
Market Size - USD 9.74 Billion in 2020, Market Growth - CAGR of 18.3%, Market Trends - Rising need for predictive analytics tools in rapidly growing end-use organizations, and evolution of advanced data intelligence tools.
The global digital intelligence platform market size is expected to reach USD 37.57 Billion in 2028, and register a CAGR of 18.3% during the forecast period. Rising popularity and adoption of e-commerce and online shopping, growing use of mobile apps, and benefits offered by this platform such as recording sales, tracking customer transactions, and valuable customer insights to make real-time reliable business decisions are major factors expected to drive revenue growth of the global digital intelligence platform market. Connecting to customers via social media websites helps businesses make customer-centric enterprise decisions by understanding customer preferences through analysis of customer behavior, and web analytics.
Some Key Findings From the Report:
- Among the organization size segments, the large enterprises segment accounted for the largest revenue share of 64.6% in 2020.
- Among the end-use industry segments, the Banking, Financial Services and Insurance (BFSI) segment accounted for major revenue share in 2020, and is expected to continue to contribute the largest revenue share over the forecast period. The retail and ecommerce segment is expected to register the highest revenue CAGR during the forecast period.
- The Asia Pacific market size was USD 2.73 Billion in 2020. North America market accounted for major revenue share in 2020, and is expected to continue with its dominance during the next 7 years.
- Key players profiled in the report include SAS Institute, Inc., Adobe Systems, Inc., Google LLC, Optimizely, Evergage, Inc., Mixpanel, Inc., Webtrekk, Cxense ASA, New Relic, Inc., Localytics Limited, and International Business Machines Corporation. The market players have adopted various strategies including mergers, acquisitions, partnerships, and new product developments, among other strategies, to stay ahead of the competition and expand market footprint.
For the purpose of this report, the global digital intelligence platform market is segmented on the basis of organization size, touch point, application, end-use, and region:
Organization Size Outlook
- Large Enterprises
- Small & Medium Enterprises (SMEs)
Touch Point Outlook
- Mobile
- Company Website
- Web
- Social Media
- Others
End Use Outlook
- Banking, Financial Services and Insurance (BFSI)
- Retail & E-Commerce
- IT & Telecommunications
- Travel & Tourism
- Others
Application Outlook
- Analytics
- Data Management
- Engagement Optimization
Region Outlook
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Benelux
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East and Africa
- Saudi Arabia
- UAE
- South Africa
- Rest of Middle East & Africa
Reasons to Buy the Report
- A robust analysis and estimation of the Digital Intelligence Platform Market with four levels of quality check - in-house database, expert interviews, governmental regulation, and a forecast specifically done through time series analysis
- A holistic competitive landscape of the all the major players in the Digital Intelligence Platform Market. The report covers their market shares, strategic initiatives, new product launches, R&D expenditure, M&As, Joint ventures, expansionary plans, product wise metric space analysis and key developments
- Go-to-market strategies specifically formulated in line with location analysis which takes into the factors such as government regulations, supplier mapping, supply chain obstacles, and feedback from local vendors
- Most deep dive segmental bifurcation available currently in the market. Our stellar methodology helps us understand the overall gamut of the supply chain and will help you explain the current market dynamics
- Special focus given on vendor landscape, supplier portfolio, customer mapping, production capacity, and yearly capacity utilization
Chapter 1. Market Synopsis
Chapter 2. Executive Summary
Chapter 4. Digital Intelligence Platform Market Segmentation & Impact Analysis
Chapter 5. Digital Intelligence Platform Market By End User Insights & Trends
Chapter 6. Digital Intelligence Platform Market By Touch point Insights & Trends
Chapter 7. Digital Intelligence Platform Market By Application Insights & Trends
Chapter 8. Digital Intelligence Platform Market By Organization Size Insights & Trends
Chapter 9. Digital Intelligence Platform Market By Regional Outlook
Chapter 10. Competitive Landscape
Chapter 11. Company Profiles