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Operator Strategies for IoT Connectivity: Value-Added Features and Services

  • ID: 5353545
  • Report
  • June 2021
  • Region: Global
  • 6 Pages
  • Analysys Mason

Operators have no choice but to review their IoT connectivity offers and develop new features and propositions if they are to remain competitive and develop higher-value services.

Operators cannot easily differentiate their IoT connectivity propositions. Most features are replicable and enterprises are not typically willing to pay for them. Nevertheless, operators should innovate in order to add new features and services and to ensure that they remain competitive and meet enterprise requirements. In this report, the analyst analyses some of the more innovative operator approaches to delivering IoT connectivity. 

Operators are introducing new SIM and software features to enhance their connectivity offers and are developing targeted propositions to address vertical-specific needs. Not all of these initiatives will generate significant new revenue, but they may enable operators to position their IoT services as premium connectivity services.

This report provides:

  • analysis of the different approaches that operators have adopted to build and defend the value of their IoT connectivity offers
  • examples of operators' initiatives to differentiate their IoT connectivity offers
  • information and insights that operators can consider using to differentiate their IoT connectivity offers.

About the Author

Michele Mackenzie
Principal Analyst - Research

Michele is an analyst for Analysys Mason's IoT and M2M Services research programme, with responsibility for M2M and LPWA forecasts. She has 20 years of experience as an analyst and conducts research on IoT verticals such as utilities, automotive, healthcare and fleet management. She also writes reports on the role of network technologies such as NB-IoT.

Prior to joining Analysys Mason in February 2014, Michele was a freelance analyst with a focus on M2M and IoT technology and trends. She has written reports for Machina Research and produced research for other clients in areas such as mobile broadband and digital media. Before that, Michele worked for Ovum for 12 years, where she focused on consumer mobile applications and held various roles including Practice Leader for Consumer Services. She has also worked as a consultant for Ovum's consultancy division.

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