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Clickstream Analytics Market By End Use, By Component, By Organization Size, By Deployment Mode, By Industry Vertical, And Segment Forecasts, 2016-2026

  • ID: 5356025
  • Report
  • December 2019
  • Region: Global
  • 159 pages
  • Reports and Data

FEATURED COMPANIES

  • Adobe Inc
  • Connexity Inc
  • IBM Corporation
  • Microsoft Corporation
  • SAP SE
  • Talend Inc
  • MORE
Increasing use of smartphones, penetration of Internet at a global level, coupled with growing ecommerce sector are key factors driving market revenue growth.

Market Size - USD 1,166.7 Million in 2020, Market Growth - CAGR of 14.9%, Market Trends - Rising trend of online shopping, particularly due to social distancing and lockdowns.

The global clickstream analytics market size is expected to reach USD 3,566.1 Million in 2028, and register a CAGR of 14.9% during the forecast period. Growing trend of online shopping, rising use of smartphones, and high adoption of advanced technologies by major companies to analyze customer needs and offer better customer experience are some of the major factors expected to drive growth of the global clickstream analytics market.

Clickstream analytics offers the companies with information regarding traffic on the website such as number of consumers visiting the website either through a referral link from some other website, or through organic searches, or from paid advertisements. This allows organizations to gain knowledge about successful methods of marketing and promotion sources.

Some Key Findings From the Report:
  • Among the industry vertical segments, the retail and E-commerce segment accounted for the largest revenue share of 29.3% in 2020, owing to rapidly booming E-commerce and retail sector globally and rising adoption of clickstream analytics to analyze customer needs.
  • North America market is expected to dominate in the global clickstream analytics market in 2020, followed by Europe market in terms of revenue share.
  • The Asia Pacific market size was USD 268.3 Million in 2020, due to rapidly rising trend of online shopping in the region, and growing end-use industry verticals such as IT and Telecommunication, transport and hospitality, and healthcare, among others.
  • Key players profiled in the report include Vlocity Inc., Connexity Inc., Jumpshot Inc., SAP SE, Splunk Inc., IBM Corporation, Hewlett Packard Enterprise Company, Microsoft Corporation, Oracle Corporation, Adobe Inc., Talend Inc., Webtrends Inc., Google LLC, AT Internet, and Verto Analytics Inc. The market players have adopted various strategies including mergers, acquisitions, partnerships, and new product developments, among other strategies, to stay ahead of the competition and expand market footprint.
For the purpose of this report, the global clickstream analytics market is segmented on the basis of component, deployment mode, organization size, end use, industry vertical, and region:

Component Outlook (Revenue, USD Million; 2018 - 2028)
  • Solution
  • Services
Deployment Mode Outlook (Revenue, USD Million; 2018 - 2028)
  • Cloud
  • On Premise
Organization Size Outlook (Revenue, USD Million; 2018 - 2028)
  • Small and Medium Sized Enterprises (SMEs)
  • Large Enterprises
End Use Outlook (Revenue, USD Million; 2018 - 2028)
  • Software Testing
  • Market Research
  • Customer Data Analysis
  • Employee Productivity Analysis
  • Others
Industry Vertical Outlook (Revenue, USD Million; 2018 - 2028)
  • Banking, Financial Services, and Insurance (BFSI)
  • Healthcare and Life Sciences
  • Retail and E-commerce
  • IT and Telecommunication
  • Transport and Hospitality
  • Others
Region Outlook (Revenue, USD Million; 2018 - 2028)
  • North America
  • US
  • Canada
  • Mexico
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Benelux
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Rest of Latin America
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of Middle East & Africa
Reasons to Buy the Report
  • A robust analysis and estimation of the Clickstream Analytics Market with four levels of quality check - in-house database, expert interviews, governmental regulation, and a forecast specifically done through time series analysis
  • A holistic competitive landscape of the all the major players in the Clickstream Analytics Market. The report covers their market shares, strategic initiatives, new product launches, R&D expenditure, M&As, Joint ventures, expansionary plans, product wise metric space analysis and key developments
  • Go-to-market strategies specifically formulated in line with location analysis which takes into the factors such as government regulations, supplier mapping, supply chain obstacles, and feedback from local vendors
  • Most deep dive segmental bifurcation available currently in the market. Our stellar methodology helps us understand the overall gamut of the supply chain and will help you explain the current market dynamics
  • Special focus given on vendor landscape, supplier portfolio, customer mapping, production capacity, and yearly capacity utilization
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Adobe Inc
  • Connexity Inc
  • IBM Corporation
  • Microsoft Corporation
  • SAP SE
  • Talend Inc
  • MORE
Chapter 1. Market Synopsis
1.1. Market Definition
1.2. Research Scope & Premise
1.3. Methodology
1.4. Market Estimation Technique

Chapter 2. Executive Summary
2.1. Summary Snapshot, 2018-2026

Chapter 3. Indicative Metrics

Chapter 4. Clickstream Analytics Market Segmentation & Impact Analysis
4.1. Clickstream Analytics Market Segmentation Analysis
4.2. Industrial Outlook
4.2.1. Market indicators analysis
4.2.2. Market drivers analysis
4.2.2.1. Booming retail and e-commerce industry
4.2.2.2. The increasing popularity of cloud-based technologies, big data, and IoT
4.2.2.3. Growing adoption of smartphones
4.2.2.4. Penetration of the internet
4.2.2.5. Popularity of artificial intelligence and machine learning
4.2.3. Market restraints analysis
4.2.3.1. Lack of experienced professionals
4.3. Technological Insights
4.4. Regulatory Framework
4.5. ETOP Analysis
4.6. Porter’s Five Forces Analysis
4.7. Competitive Metric Space Analysis
4.8. Price trend Analysis

Chapter 5. Clickstream Analytics Market By End Use Insights & Trends
5.1. End Use dynamics & Market Share, 2019 & 2026
5.2. Software Testing
5.2.1. Market estimates and forecast, 2016 - 2026 (USD Million)
5.2.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
5.3. Market Research
5.3.1. Market estimates and forecast, 2016 - 2026 (USD Million)
5.3.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
5.4. Customer Data Analysis
5.4.1. Market estimates and forecast, 2016 - 2026 (USD Million)
5.4.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
5.5. Employee Productivity Analysis
5.5.1. Market estimates and forecast, 2016 - 2026 (USD Million)
5.5.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
5.6. Others
5.6.1. Market estimates and forecast, 2016 - 2026 (USD Million)
5.6.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)

Chapter 6. Clickstream Analytics Market By Deployment Mode Insights & Trends
6.1. Deployment Mode Dynamics & Market Share, 2019 & 2026
6.2. Cloud
6.2.1. Market estimates and forecast, 2016 - 2026 (USD Million)
6.2.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
6.3. On-Premises
6.3.1. Market estimates and forecast, 2016 - 2026 (USD Million)
6.3.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)

Chapter 7. Clickstream Analytics Market By Component Insights & Trends
7.1. Component Dynamics & Market Share, 2019 & 2026
7.2. Solution
7.2.1. Market estimates and forecast, 2016 - 2026 (USD Million)
7.2.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
7.3. Services
7.3.1. Market estimates and forecast, 2016 - 2026 (USD Million)
7.3.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
7.3.3. Professional Services
7.3.3.1. Training and Consulting
7.3.3.2. Support and Maintenance
7.3.3.3. Others
7.3.4. Managed Services

Chapter 8. Clickstream Analytics Market By Organization Size Insights & Trends
8.1. Organization Size Dynamics & Market Share, 2019 & 2026
8.2. Small and Medium Sized Enterprise
8.2.1. Market estimates and forecast, 2016 - 2026 (USD Million)
8.2.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
8.3. Large Enterprises
8.3.1. Market estimates and forecast, 2016 - 2026 (USD Million)
8.3.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)

Chapter 9. Clickstream Analytics Market By Industry Vertical Insights & Trends
9.1. Industry Vertical Dynamics & Market Share, 2019 & 2026
9.2. Healthcare and Life Sciences
9.2.1. Market estimates and forecast, 2016 - 2026 (USD Million)
9.2.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
9.3. Retail and E-commerce
9.3.1. Market estimates and forecast, 2016 - 2026 (USD Million)
9.3.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
9.4. IT and Telecommunication
9.4.1. Market estimates and forecast, 2016 - 2026 (USD Million)
9.4.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
9.5. Transport and Hospitality
9.5.1. Market estimates and forecast, 2016 - 2026 (USD Million)
9.5.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
9.6. Banking, Financial Services, and Insurance (BFSI)
9.6.1. Market estimates and forecast, 2016 - 2026 (USD Million)
9.6.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
9.7. Others
9.7.1. Market estimates and forecast, 2016 - 2026 (USD Million)
9.7.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)

Chapter 10. Clickstream Analytics Market Regional Outlook
10.1. Clickstream Analytics Market share by region, 2019 & 2026
10.2. North America
10.2.1. North America Clickstream Analytics Market estimates and forecast, 2016 - 2026, (USD Million)
10.2.2. North America Clickstream Analytics Market estimates and forecast By End Use, 2016 -2026, (USD Million)
10.2.3. North America Clickstream Analytics Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
10.2.4. North America Clickstream Analytics Market estimates and forecast by Component, 2016 -2026, (USD Million)
10.2.5. North America Clickstream Analytics Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
10.2.6. North America Clickstream Analytics Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
10.2.7. U.S.
10.2.7.1. U.S. Clickstream Analytics Market estimates and forecast, 2016 - 2026, (USD Million)
10.2.7.2. U.S. Clickstream Analytics Market estimates and forecast By End Use, 2016 -2026, (USD Million)
10.2.7.3. U.S. Clickstream Analytics Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
10.2.7.4. U.S. Clickstream Analytics Market estimates and forecast by Component, 2016 -2026, (USD Million)
10.2.7.5. U.S. Clickstream Analytics Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
10.2.7.6. U.S. Clickstream Analytics Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
10.3. Europe
10.3.1. Europe Clickstream Analytics Market estimates and forecast, 2016 - 2026, (USD Million)
10.3.2. Europe Clickstream Analytics Market estimates and forecast By End Use, 2016 -2026, (USD Million)
10.3.3. Europe Clickstream Analytics Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
10.3.4. Europe Clickstream Analytics Market estimates and forecast by Component, 2016 -2026, (USD Million)
10.3.5. Europe Clickstream Analytics Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
10.3.6. Europe Clickstream Analytics Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
10.3.7. U.K.
10.3.7.1. U.K. Clickstream Analytics Market estimates and forecast, 2016 - 2026, (USD Million)
10.3.7.2. U.K. Clickstream Analytics Market estimates and forecast By End Use, 2016 -2026, (USD Million)
10.3.7.3. U.K. Clickstream Analytics Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
10.3.7.4. U.K. Clickstream Analytics Market estimates and forecast by Component, 2016 -2026, (USD Million)
10.3.7.5. U.K. Clickstream Analytics Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
10.3.7.6. U.K. Clickstream Analytics Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
10.3.8. France
10.3.8.1. France Clickstream Analytics Market estimates and forecast, 2016 - 2026, (USD Million)
10.3.8.2. France Clickstream Analytics Market estimates and forecast By End Use, 2016 -2026, (USD Million)
10.3.8.3. France Clickstream Analytics Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
10.3.8.4. France Clickstream Analytics Market estimates and forecast by Component, 2016 -2026, (USD Million)
10.3.8.5. France Clickstream Analytics Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
10.3.8.6. France Clickstream Analytics Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
10.4. Asia-Pacific
10.4.1. Asia-Pacific Clickstream Analytics Market estimates and forecast, 2016 - 2026, (USD Million)
10.4.2. Asia-Pacific Clickstream Analytics Market estimates and forecast By End Use, 2016 -2026, (USD Million)
10.4.3. Asia-Pacific Clickstream Analytics Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
10.4.4. Asia-Pacific Clickstream Analytics Market estimates and forecast by Component, 2016 -2026, (USD Million)
10.4.5. Asia-Pacific Clickstream Analytics Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
10.4.6. Asia-Pacific Clickstream Analytics Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
10.4.7. China
10.4.7.1. China Clickstream Analytics Market estimates and forecast, 2016 - 2026, (USD Million)
10.4.7.2. China Clickstream Analytics Market estimates and forecast By End Use, 2016 -2026, (USD Million)
10.4.7.3. China Clickstream Analytics Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
10.4.7.4. China Clickstream Analytics Market estimates and forecast by Component, 2016 -2026, (USD Million)
10.4.7.5. China Clickstream Analytics Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
10.4.7.6. China Clickstream Analytics Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
10.4.8. India
10.4.8.1. India Clickstream Analytics Market estimates and forecast, 2016 - 2026, (USD Million)
10.4.8.2. India Clickstream Analytics Market estimates and forecast By End Use, 2016 -2026, (USD Million)
10.4.8.3. India Clickstream Analytics Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
10.4.8.4. India Clickstream Analytics Market estimates and forecast by Component, 2016 -2026, (USD Million)
10.4.8.5. India Clickstream Analytics Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
10.4.8.6. India Clickstream Analytics Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
10.4.9. Japan
10.4.9.1. Japan Clickstream Analytics Market estimates and forecast, 2016 - 2026, (USD Million)
10.4.9.2. Japan Clickstream Analytics Market estimates and forecast By End Use, 2016 -2026, (USD Million)
10.4.9.3. Japan Clickstream Analytics Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
10.4.9.4. Japan Clickstream Analytics Market estimates and forecast by Component, 2016 -2026, (USD Million)
10.4.9.5. Japan Clickstream Analytics Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
10.4.9.6. Japan Clickstream Analytics Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
10.5. Middle East and Africa
10.5.1. Middle East and Africa Clickstream Analytics Market estimates and forecast, 2016 - 2026, (USD Million)
10.5.2. Middle East and Africa Clickstream Analytics Market estimates and forecast By End Use, 2016 -2026, (USD Million)
10.5.3. Middle East and Africa Clickstream Analytics Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
10.5.4. Middle East and Africa Clickstream Analytics Market estimates and forecast by Component, 2016 -2026, (USD Million)
10.5.5. Middle East and Africa Clickstream Analytics Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
10.5.6. Middle East and Africa Clickstream Analytics Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
10.6. Latin America
10.6.1. Latin America Clickstream Analytics Market estimates and forecast, 2016 - 2026, (USD Million)
10.6.2. Latin America Clickstream Analytics Market estimates and forecast By End Use, 2016 -2026, (USD Million)
10.6.3. Latin America Clickstream Analytics Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
10.6.4. Latin America Clickstream Analytics Market estimates and forecast by Component, 2016 -2026, (USD Million)
10.6.5. Latin America Clickstream Analytics Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
10.6.6. Latin America Clickstream Analytics Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
10.6.7. Brazil
10.6.7.1. Brazil Clickstream Analytics Market estimates and forecast, 2016 - 2026, (USD Million)
10.6.7.2. Brazil Clickstream Analytics Market estimates and forecast By End Use, 2016 -2026, (USD Million)
10.6.7.3. Brazil Clickstream Analytics Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
10.6.7.4. Brazil Clickstream Analytics Market estimates and forecast by Component, 2016 -2026, (USD Million)
10.6.7.5. Brazil Clickstream Analytics Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
10.6.7.6. Brazil Clickstream Analytics Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)

Chapter 11. Competitive Landscape
11.1. Market Revenue Share by Manufacturers
11.2. Manufacturing Cost Breakdown Analysis
11.3. Mergers & Acquisitions
11.4. Market positioning
11.5. Strategy Benchmarking
11.6. Vendor Landscape

Chapter 12. Company Profiles
12.1. Google
12.1.1. Company Overview
12.1.2. Financial Performance
12.1.3. Technology Insights
12.1.4. Strategic Initiatives
12.2. Adobe Systems
12.2.1. Company Overview
12.2.2. Financial Performance
12.2.3. Technology Insights
12.2.4. Strategic Initiatives
12.3. AT Internet
12.3.1. Company Overview
12.3.2. Financial Performance
12.3.3. Technology Insights
12.3.4. Strategic Initiatives
12.4. Microsoft Corporation
12.4.1. Company Overview
12.4.2. Financial Performance
12.4.3. Technology Insights
12.4.4. Strategic Initiatives
12.5. IBM Corporation
12.5.1. Company Overview
12.5.2. Financial Performance
12.5.3. Technology Insights
12.5.4. Strategic Initiatives
12.6. Oracle Corporation
12.6.1. Company Overview
12.6.2. Financial Performance
12.6.3. Technology Insights
12.6.4. Strategic Initiatives
12.7. SAP SE
12.7.1. Company Overview
12.7.2. Financial Performance
12.7.3. Technology Insights
12.7.4. Strategic Initiatives
12.8. Hewlett Packard Enterprise
12.8.1. Company Overview
12.8.2. Financial Performance
12.8.3. Technology Insights
12.8.4. Strategic Initiatives
12.9. Jumpshot
12.9.1. Company Overview
12.9.2. Financial Performance
12.9.3. Technology Insights
12.9.4. Strategic Initiatives
12.10. Connexity
12.10.1. Company Overview
12.10.2. Financial Performance
12.10.3. Technology Insights
12.10.4. Strategic Initiatives
Note: Product cover images may vary from those shown
  • Vlocity Inc
  • Connexity Inc
  • Jumpshot Inc
  • SAP SE
  • Splunk Inc
  • IBM Corporation
  • Hewlett Packard Enterprise Company
  • Microsoft Corporation
  • Oracle Corporation
  • Adobe Inc
  • Talend Inc
  • Webtrends Inc
  • Google LLC
  • AT Internet
  • Verto Analytics Inc
Note: Product cover images may vary from those shown
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