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Data Monetization Market By Data Type, By Component, By Organization Size, By Deployment Mode, By End Use, By Industry Vertical, And Segment Forecasts, 2016-2026

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    Report

  • 143 Pages
  • December 2019
  • Region: Global
  • Reports and Data
  • ID: 5356029
Description Jump to:
Rising Internet penetration, advent of 5G network, and rapidly growing end-use industries wherein data monetization is crucial are key factors driving market revenue growth.

Market Size - USD 2,347.1 Million in 2020, Market Growth - CAGR of 20.3%, Market Trends - Rising investments by various industry verticals on cloud-based solutions, IoT, AI, and big data analytics, among other technologies.

The global data monetization market size is expected to reach USD 10.47 Billion in 2028, and register a CAGR of 20.3% during the forecast period. Increasing adoption of cloud computing and other advanced technologies, rising trend of bring your own device (BYOD), and integration of IoT-powered devices are generating large data volumes globally, which in turn is expected to result in need for data monetization, thereby driving growth of the global data monetization market.

Some Key Findings From the Report:
  • Among the deployment mode segments, the on premise segment accounted for the largest revenue share of 61.8% in 2020, due to increasing demand for on premises deployment mode as it is safer and cost-effective than cloud deployment.
  • North America accounted for major revenue share in 2020, followed by Europe market and Asia Pacific market, respectively.
  • The Asia Pacific market size was USD 586.8 Million in 2020, due to rapid industrialization, and growing need and demand for data monetization from various industrial verticals operating in countries in the region.
  • Key players profiled in the report include Adastra, Accenture, Dawex, Cisco, Emu Analytics, Elevondata, Google, Gemalto, iConnectiva, IBM, Mahindra Comviva, Infosys, Narrative, Monetize Solutions, NETSCOUT, NESS, Optiva, Openwave Mobility, Reltio, Paxata, SAS, SAP SE/ SAP ERP, and Virtusa. The market players have adopted various strategies including mergers, acquisitions, partnerships, and new product developments, among other strategies, to stay ahead of the competition and expand market footprint.
  • In 2018, AT&T acquired AppNexus as a part of AT&T advertising and analytics business segment. AppNexus integrates with AT&T’s first-party data, premium video content, and distribution. AppNexus also helps in extending AT&T’s advertising and analytics footprint globally, expanding into Asia-Pacific, Europe, Australia, and Latin America.

For the purpose of this report, the global data monetization market is segmented on the basis of data type, component, organization size, deployment mode, end use, industry vertical, and region:

Data Type Outlook (Revenue, USD Billion; 2018 - 2028)
  • Customer data
  • Product data
  • Financial data
  • Supplier data

Component Outlook (Revenue, USD Billion; 2018 - 2028)
  • Solution
  • Services

Deployment Mode Outlook (Revenue, USD Billion; 2018 - 2028)
  • Cloud
  • On Premise

Organization Size Outlook (Revenue, USD Billion; 2018 - 2028)
  • Small and Medium Sized Enterprises (SMEs)
  • Large Enterprises

End Use Outlook (Revenue, USD Billion; 2018 - 2028)
  • Process Optimization
  • Product Optimization
  • Risk Prevention and Fraud Detection
  • Marketing and Sales Solution
  • Others

Industry Vertical Outlook (Revenue, USD Billion; 2018 - 2028)
  • Healthcare and Life Sciences
  • Retail and E-commerce
  • IT and Telecommunication
  • Manufacturing
  • Banking, Financial Services, and Insurance (BFSI)
  • Others

Region Outlook (Revenue, USD Billion; 2018 - 2028)
  • North America
  • US
  • Canada
  • Mexico
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Benelux
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Rest of Latin America
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of Middle East & Africa

Reasons to Buy the Report
  • A robust analysis and estimation of the Data Monetization Market with four levels of quality check - in-house database, expert interviews, governmental regulation, and a forecast specifically done through time series analysis
  • A holistic competitive landscape of the all the major players in the Data Monetization Market. The report covers their market shares, strategic initiatives, new product launches, R&D expenditure, M&As, Joint ventures, expansionary plans, product wise metric space analysis and key developments
  • Go-to-market strategies specifically formulated in line with location analysis which takes into the factors such as government regulations, supplier mapping, supply chain obstacles, and feedback from local vendors
  • Most deep dive segmental bifurcation available currently in the market. Our stellar methodology helps us understand the overall gamut of the supply chain and will help you explain the current market dynamics
  • Special focus given on vendor landscape, supplier portfolio, customer mapping, production capacity, and yearly capacity utilization

Table of Contents

Chapter 1. Market Synopsis
1.1. Market Definition
1.2. Research Scope & Premise
1.3. Methodology
1.4. Market Estimation Technique
Chapter 2. Executive Summary
2.1. Summary Snapshot, 2018-2026
Chapter 3. Indicative Metrics
Chapter 4. Data Monetization Market Segmentation & Impact Analysis
4.1. Data Monetization Market Segmentation Analysis
4.2. Industrial Outlook
4.2.1. Market indicators analysis
4.2.2. Market drivers analysis
4.2.2.1. The increasing popularity of cloud-based technologies, bring your own device, and IoT
4.2.2.2. Growing adoption of smartphones
4.2.2.3. Penetration of the internet and e-commerce
4.2.2.4. The popularity of big data, artificial intelligence, and machine learning
4.2.3. Market restraints analysis
4.2.3.1. Lack of experienced professionals
4.2.3.2. Lack of awareness
4.3. Technological Insights
4.4. Regulatory Framework
4.5. ETOP Analysis
4.6. Porter’s Five Forces Analysis
4.7. Competitive Metric Space Analysis
4.8. Price trend Analysis
Chapter 5. Data Monetization Market By Data Type Insights & Trends
5.1. Data Type dynamics & Market Share, 2019 & 2026
5.2. Product Data
5.2.1. Market estimates and forecast, 2016 - 2026 (USD Million)
5.2.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
5.3. Customer Data
5.3.1. Market estimates and forecast, 2016 - 2026 (USD Million)
5.3.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
5.4. Supplier Data
5.4.1. Market estimates and forecast, 2016 - 2026 (USD Million)
5.4.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
5.5. Financial Data
5.5.1. Market estimates and forecast, 2016 - 2026 (USD Million)
5.5.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
Chapter 6. Data Monetization Market By Deployment Mode Insights & Trends
6.1. Deployment Mode Dynamics & Market Share, 2019 & 2026
6.2. Cloud
6.2.1. Market estimates and forecast, 2016 - 2026 (USD Million)
6.2.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
6.3. On-Premises
6.3.1. Market estimates and forecast, 2016 - 2026 (USD Million)
6.3.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
Chapter 7. Data Monetization Market By Component Insights & Trends
7.1. Component Dynamics & Market Share, 2019 & 2026
7.2. Solution
7.2.1. Market estimates and forecast, 2016 - 2026 (USD Million)
7.2.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
7.2.3. Sales and marketing
7.2.4. Human Resources
7.2.5. Operations
7.2.6. Banking and Finance
7.2.7. Others
7.3. Services
7.3.1. Market estimates and forecast, 2016 - 2026 (USD Million)
7.3.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
7.3.3. Professional Services
7.3.3.1. Training and Consulting
7.3.3.2. Support and Maintenance
7.3.3.3. Others
7.3.4. Managed Services
Chapter 8. Data Monetization Market By Organization Size Insights & Trends
8.1. Organization Size Dynamics & Market Share, 2019 & 2026
8.2. Small and Medium Sized Enterprise
8.2.1. Market estimates and forecast, 2016 - 2026 (USD Million)
8.2.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
8.3. Large Enterprises
8.3.1. Market estimates and forecast, 2016 - 2026 (USD Million)
8.3.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
Chapter 9. Data Monetization Market By End Use Insights & Trends
9.1. End Use Dynamics & Market Share, 2019 & 2026
9.2. Process Optimization
9.2.1. Market estimates and forecast, 2016 - 2026 (USD Million)
9.2.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
9.3. Product Optimization
9.3.1. Market estimates and forecast, 2016 - 2026 (USD Million)
9.3.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
9.4. Risk Prevention and Fraud Detection
9.4.1. Market estimates and forecast, 2016 - 2026 (USD Million)
9.4.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
9.5. Marketing and Sales Solution
9.5.1. Market estimates and forecast, 2016 - 2026 (USD Million)
9.5.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
9.6. Others
9.6.1. Market estimates and forecast, 2016 - 2026 (USD Million)
9.6.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
Chapter 10. Data Monetization Market By Industry Vertical Insights & Trends
10.1. Industry Vertical Dynamics & Market Share, 2019 & 2026
10.2. Healthcare and Life Sciences
10.2.1. Market estimates and forecast, 2016 - 2026 (USD Million)
10.2.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
10.3. Retail and E-commerce
10.3.1. Market estimates and forecast, 2016 - 2026 (USD Million)
10.3.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
10.4. IT and Telecommunication
10.4.1. Market estimates and forecast, 2016 - 2026 (USD Million)
10.4.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
10.5. Manufacturing
10.5.1. Market estimates and forecast, 2016 - 2026 (USD Million)
10.5.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
10.6. Banking, Financial Services, and Insurance (BFSI)
10.6.1. Market estimates and forecast, 2016 - 2026 (USD Million)
10.6.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
10.7. Others
10.7.1. Market estimates and forecast, 2016 - 2026 (USD Million)
10.7.2. Market estimates and forecast, by region, 2016 - 2026 (USD Million)
Chapter 11. Data Monetization Market Regional Outlook
11.1. Data Monetization Market share by region, 2019 & 2026
11.2. North America
11.2.1. North America Data Monetization Market estimates and forecast, 2016 - 2026, (USD Million)
11.2.2. North America Data Monetization Market estimates and forecast By Data Type, 2016 -2026, (USD Million)
11.2.3. North America Data Monetization Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
11.2.4. North America Data Monetization Market estimates and forecast by Component, 2016 -2026, (USD Million)
11.2.5. North America Data Monetization Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
11.2.6. North America Data Monetization Market estimates and forecast By End Use, 2016 -2026, (USD Million)
11.2.7. North America Data Monetization Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
11.2.8. U.S.
11.2.8.1. U.S. Data Monetization Market estimates and forecast, 2016 - 2026, (USD Million)
11.2.8.2. U.S. Data Monetization Market estimates and forecast By Data Type, 2016 -2026, (USD Million)
11.2.8.3. U.S. Data Monetization Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
11.2.8.4. U.S. Data Monetization Market estimates and forecast by Component, 2016 -2026, (USD Million)
11.2.8.5. U.S. Data Monetization Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
11.2.8.6. U.S. Data Monetization Market estimates and forecast By End Use, 2016 -2026, (USD Million)
11.2.8.7. U.S. Data Monetization Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
11.3. Europe
11.3.1. Europe Data Monetization Market estimates and forecast, 2016 - 2026, (USD Million)
11.3.2. Europe Data Monetization Market estimates and forecast By Data Type, 2016 -2026, (USD Million)
11.3.3. Europe Data Monetization Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
11.3.4. Europe Data Monetization Market estimates and forecast by Component, 2016 -2026, (USD Million)
11.3.5. Europe Data Monetization Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
11.3.6. Europe Data Monetization Market estimates and forecast By End Use, 2016 -2026, (USD Million)
11.3.7. Europe Data Monetization Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
11.3.8. U.K.
11.3.8.1. U.K. Data Monetization Market estimates and forecast, 2016 - 2026, (USD Million)
11.3.8.2. U.K. Data Monetization Market estimates and forecast By Data Type, 2016 -2026, (USD Million)
11.3.8.3. U.K. Data Monetization Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
11.3.8.4. U.K. Data Monetization Market estimates and forecast by Component, 2016 -2026, (USD Million)
11.3.8.5. U.K. Data Monetization Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
11.3.8.6. U.K. Data Monetization Market estimates and forecast By End Use, 2016 -2026, (USD Million)
11.3.8.7. U.K. Data Monetization Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
11.3.9. France
11.3.9.1. France Data Monetization Market estimates and forecast, 2016 - 2026, (USD Million)
11.3.9.2. France Data Monetization Market estimates and forecast By Data Type, 2016 -2026, (USD Million)
11.3.9.3. France Data Monetization Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
11.3.9.4. France Data Monetization Market estimates and forecast by Component, 2016 -2026, (USD Million)
11.3.9.5. France Data Monetization Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
11.3.9.6. France Data Monetization Market estimates and forecast By End Use, 2016 -2026, (USD Million)
11.3.9.7. France Data Monetization Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
11.4. Asia-Pacific
11.4.1. Asia-Pacific Data Monetization Market estimates and forecast, 2016 - 2026, (USD Million)
11.4.2. Asia-Pacific Data Monetization Market estimates and forecast By Data Type, 2016 -2026, (USD Million)
11.4.3. Asia-Pacific Data Monetization Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
11.4.4. Asia-Pacific Data Monetization Market estimates and forecast by Component, 2016 -2026, (USD Million)
11.4.5. Asia-Pacific Data Monetization Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
11.4.6. Asia-Pacific Data Monetization Market estimates and forecast By End Use, 2016 -2026, (USD Million)
11.4.7. Asia-Pacific Data Monetization Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
11.4.8. China
11.4.8.1. China Data Monetization Market estimates and forecast, 2016 - 2026, (USD Million)
11.4.8.2. China Data Monetization Market estimates and forecast By Data Type, 2016 -2026, (USD Million)
11.4.8.3. China Data Monetization Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
11.4.8.4. China Data Monetization Market estimates and forecast by Component, 2016 -2026, (USD Million)
11.4.8.5. China Data Monetization Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
11.4.8.6. China Data Monetization Market estimates and forecast By End Use, 2016 -2026, (USD Million)
11.4.8.7. China Data Monetization Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
11.4.9. India
11.4.9.1. India Data Monetization Market estimates and forecast, 2016 - 2026, (USD Million)
11.4.9.2. India Data Monetization Market estimates and forecast By Data Type, 2016 -2026, (USD Million)
11.4.9.3. India Data Monetization Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
11.4.9.4. India Data Monetization Market estimates and forecast by Component, 2016 -2026, (USD Million)
11.4.9.5. India Data Monetization Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
11.4.9.6. India Data Monetization Market estimates and forecast By End Use, 2016 -2026, (USD Million)
11.4.9.7. India Data Monetization Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
11.4.10. Japan
11.4.10.1. Japan Data Monetization Market estimates and forecast, 2016 - 2026, (USD Million)
11.4.10.2. Japan Data Monetization Market estimates and forecast By Data Type, 2016 -2026, (USD Million)
11.4.10.3. Japan Data Monetization Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
11.4.10.4. Japan Data Monetization Market estimates and forecast by Component, 2016 -2026, (USD Million)
11.4.10.5. Japan Data Monetization Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
11.4.10.6. Japan Data Monetization Market estimates and forecast By End Use, 2016 -2026, (USD Million)
11.4.10.7. Japan Data Monetization Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
11.5. Middle East and Africa
11.5.1. Middle East and Africa Data Monetization Market estimates and forecast, 2016 - 2026, (USD Million)
11.5.2. Middle East and Africa Data Monetization Market estimates and forecast By Data Type, 2016 -2026, (USD Million)
11.5.3. Middle East and Africa Data Monetization Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
11.5.4. Middle East and Africa Data Monetization Market estimates and forecast by Component, 2016 -2026, (USD Million)
11.5.5. Middle East and Africa Data Monetization Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
11.5.6. Middle East and Africa Data Monetization Market estimates and forecast By End Use, 2016 -2026, (USD Million)
11.5.7. Middle East and Africa Data Monetization Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
11.6. Latin America
11.6.1. Latin America Data Monetization Market estimates and forecast, 2016 - 2026, (USD Million)
11.6.2. Latin America Data Monetization Market estimates and forecast By Data Type, 2016 -2026, (USD Million)
11.6.3. Latin America Data Monetization Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
11.6.4. Latin America Data Monetization Market estimates and forecast by Component, 2016 -2026, (USD Million)
11.6.5. Latin America Data Monetization Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
11.6.6. Latin America Data Monetization Market estimates and forecast By End Use, 2016 -2026, (USD Million)
11.6.7. Latin America Data Monetization Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
11.6.8. Brazil
11.6.8.1. Brazil Data Monetization Market estimates and forecast, 2016 - 2026, (USD Million)
11.6.8.2. Brazil Data Monetization Market estimates and forecast By Data Type, 2016 -2026, (USD Million)
11.6.8.3. Brazil Data Monetization Market estimates and forecast by Deployment Mode, 2016 -2026, (USD Million)
11.6.8.4. Brazil Data Monetization Market estimates and forecast by Component, 2016 -2026, (USD Million)
11.6.8.5. Brazil Data Monetization Market estimates and forecast By Organization Size, 2016 -2026, (USD Million)
11.6.8.6. Brazil Data Monetization Market estimates and forecast By End Use, 2016 -2026, (USD Million)
11.6.8.7. Brazil Data Monetization Market estimates and forecast by Industry Vertical, 2016 -2026, (USD Million)
Chapter 12. Competitive Landscape
12.1. Market Revenue Share by Manufacturers
12.2. Manufacturing Cost Breakdown Analysis
12.3. Mergers & Acquisitions
12.4. Market positioning
12.5. Strategy Benchmarking
12.6. Vendor Landscape
Chapter 13. Company Profiles
13.1. Accenture
13.1.1. Company Overview
13.1.2. Financial Performance
13.1.3. Technology Insights
13.1.4. Strategic Initiatives
13.2. SAP SE
13.2.1. Company Overview
13.2.2. Financial Performance
13.2.3. Technology Insights
13.2.4. Strategic Initiatives
13.3. Google
13.3.1. Company Overview
13.3.2. Financial Performance
13.3.3. Technology Insights
13.3.4. Strategic Initiatives
13.4. IBM
13.4.1. Company Overview
13.4.2. Financial Performance
13.4.3. Technology Insights
13.4.4. Strategic Initiatives
13.5. Infosys
13.5.1. Company Overview
13.5.2. Financial Performance
13.5.3. Technology Insights
13.5.4. Strategic Initiatives
13.6. VIAVI Solutions Inc.
13.6.1. Company Overview
13.6.2. Financial Performance
13.6.3. Technology Insights
13.6.4. Strategic Initiatives
13.7. Reltio
13.7.1. Company Overview
13.7.2. Financial Performance
13.7.3. Technology Insights
13.7.4. Strategic Initiatives
13.8. Optiva, Inc. (Redknee)
13.8.1. Company Overview
13.8.2. Financial Performance
13.8.3. Technology Insights
13.8.4. Strategic Initiatives
13.9. Cisco Systems, Inc.
13.9.1. Company Overview
13.9.2. Financial Performance
13.9.3. Technology Insights
13.9.4. Strategic Initiatives
13.10. Mahindra ComViva
13.10.1. Company Overview
13.10.2. Financial Performance
13.10.3. Technology Insights
13.10.4. Strategic Initiatives

Companies Mentioned

  • Adastra
  • Accenture
  • Dawex
  • Cisco
  • Emu Analytics
  • Elevondata
  • Google
  • Gemalto
  • iConnectiva
  • IBM
  • Mahindra Comviva
  • Infosys
  • Narrative
  • Monetize Solutions
  • NETSCOUT
  • NESS
  • Optiva
  • Openwave Mobility
  • Reltio
  • Paxata
  • SAS
  • SAP
  • Virtusa

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