Advancements in Mapping, Positioning, and Analytics Driving Demand for Location Analytics
This study defines location intelligence (also known as location-based services [LBS]) as a suite of hardware, software, and services that help organizations unearth geographic context from enterprise data by:
- Acquiring and managing location data associated with assets, users, and customers,
- Combining this data with those from other sources (internal and external) to enhance it, and
- Performing spatial analysis on this data to yield contextual insights
The geographic perspective informs managerial decisions, improves efficiency, enhances customer experience, and empowers new services offerings.
While the location intelligence market emerged from the convergence of three distinct technology domains, mapping, positioning, and analytics, in the 1990s, it was only after the smartphone revolution of the late 2000s that the market witnessed the mainstream adoption of location intelligence applications. The computing paradigm shift, driven by cloud services’ growing popularity and forthcoming 5G services, is poised to steer the location intelligence market into a new growth phase.
This study analyzes the competitive forces and Mega Trends that shape the location intelligence market today. These developments create new partnership ecosystems set to define how location intelligence is consumed in the future. The research also helps end users understand evolving location intelligence trends as they consider investing in such capabilities. Additionally, this report guides market participants in outlining their strategic priorities, such as partnerships, acquisitions, target verticals, and new services offerings, in response to shifts in consumer needs.
