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Review of Checkout Process in Top-25 Russian Online-Retailers 2021 - Market Analysis and Trends, Benchmarking, 100+ Best Practices

  • ID: 5359678
  • Report
  • June 2021
  • Region: Russia
  • 134 pages
  • Markswebb

FEATURED COMPANIES

  • 220 volt
  • Detskiy Mir
  • Goods
  • Leroy Merlin
  • Onlinetrade.ru
  • Sportmaster
The study focuses on customer experience through the checkout process at the largest online stores in Russia. The best practices we've discovered are cross-geographical and can be implemented in any business and market. They will be useful for both retailers and financial services providers as they can help make checkout processes easier and more convenient for any type of goods.

We divided the study into 4 parts:

1) We defined 5 groups of online retailers according to what they primarily sell: general stores, clothing and footwear, electronics and accessories, household goods, and other non-food items stores. Then we chose one retailer from each group and made its customer journey map.
2) We've conducted multiple usability-tests in 30 user scenarios, and then found out what helps companies keep checkout processes simple and convenient, or vice versa, what makes these processes hard and fiddly.
3) With all this data we made a benchmark to evaluate online stores in terms of the key user goals.
4) We then assessed the customer experience quality of each online store in two scenarios: making a purchase and getting a consumer loan, both using the two platforms - a website and a mobile app.

The full report contains a quality review of checkout processes explained in detail, trends and market analysis, 100+ best practices, pros and cons of existing financial services solutions used in online stores.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • 220 volt
  • Detskiy Mir
  • Goods
  • Leroy Merlin
  • Onlinetrade.ru
  • Sportmaster
  • About the study
  • Rating and key research results
  • Market trends
  • Comparison of checkout stages in online shops
  • User scenarios description
  • 100+ best practices
  • Study methodology
  • About the agency
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • 220 volt
  • Detskiy Mir
  • Goods
  • Leroy Merlin
  • Onlinetrade.ru
  • Sportmaster
We've collected best practices used in checkout processes in the top-25 largest online stores in Russia — one of the most developed fintech regions.

1) Market analysis and trends will help notice the development vector that online stores are heading, what features and technologies are used in checkout processes.
2) Access to the best practices will boost the features implementation cycle. This will help spend less time searching for ideas and immediately focus on proven solutions.
3) The ideal CJM will serve as a ready-made roadmap for optimizing the customer journey and checking the existing solutions. It will give an understanding of checkout processes step by step: what a customer performs and how one interacts with the service.

Who will benefit from this study?

1) Online stores
The research will allow for comparing yourself with competitors: classical retailers and digital ones in origin, as well as for getting access to best e-commerce practices and benchmarks.

2) Financial services providers
The study will be helpful for finding out if the used solutions are really easy and convenient for customers and attractive for online stores. Customer journey maps will be a source of insights and ideas that help plan long-term development and avoid ineffective practices.

3) Development teams
New guidelines and best practices will help boost product development and gain public recognition for the quality of implemented features.
Note: Product cover images may vary from those shown
  • Ozon
  • Yandex.Market
  • Onlinetrade.ru
  • AliExpress
  • Goods
  • Wildberries
  • Lamoda
  • bonprix
  • Mamsy
  • Rendez-Vous
  • Citilink
  • DNS
  • M.Video
  • Eldorado
  • Svyaznoy
  • Leroy Merlin
  • Petrovich
  • 220 volt
  • IKEA
  • VseInstrumenti.ru
  • Detskiy Mir
  • Labirint
  • Exist.ru
  • Sportmaster
  • L'Etoile.
Note: Product cover images may vary from those shown
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