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Review of Account Opening Process for Small and Medium-Sized Businesses in Top-10 Kazakhstan Banks 2021 - Market Analysis and Trends, Benchmarking, 100+ Best Practices

  • ID: 5359679
  • Report
  • June 2021
  • Region: Kazakhstan
  • 183 pages
  • Markswebb

FEATURED COMPANIES

  • Alfa-Bank Kazakhstan
  • ATFBank
  • Bank CentrKredit
  • Capital Bank Kazakhstan
  • ForteBank
  • Halyk Bank
  • MORE
Business Bank Account Opening Rank Kazakhstan 2021 is focused on how Kazakhstan banks make their opening account processes easier and more convenient for small and medium-sized enterprises and more profitable for banks.

The full report contains a quality review of business account opening processes in Kazakhstan banks explained in detail, trends and market analysis, 100+ best practices, pros and cons of existing solutions. These insights will help increase the conversion and get business accounts used faster, enhance customer loyalty and raise cross-sales.

We've divided the study into 3 parts:

1) We collected data with mystery shopping

Our respondents-entrepreneurs went through all business account opening processes in all of the reviewed banks. Meanwhile, we paid attention to every step they'd taken: account opening duration, number of mandatory documents and signed papers, questions asked by banks, number of meetings, average response time and so on.

2) We analyzed all the gathered data

And then made a customer journey map for each bank and compared them so we could highlight the best practices and solutions in terms of ease and convenience for entrepreneurs, and so that banks could raise cross-sales.

3) We assessed the customer experience quality

On the basis of collected data we made a benchmark and evaluated customer experience of each bank in two channels: a website and a mobile app.

The study will make it clear how the key customer experience is being formed on fintech-market of Kazakhstan, which practices are a mandatory standard, and what solutions can be an advantage. The experience we gained in Russia will be a good basis for finding unique insights and solutions in Kazakhstan.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Alfa-Bank Kazakhstan
  • ATFBank
  • Bank CentrKredit
  • Capital Bank Kazakhstan
  • ForteBank
  • Halyk Bank
  • MORE
  • About the study
  • Key research results
  • Market overview and trends
  • The ideal CJM
  • 15 CJMs and 60 best practices
  • Study methodology
  • About the agency
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Alfa-Bank Kazakhstan
  • ATFBank
  • Bank CentrKredit
  • Capital Bank Kazakhstan
  • ForteBank
  • Halyk Bank
  • MORE
We've collected best practices in Russian and Kazakhstan banks that could help business account opening processes be more efficient.

1) Market analysis and trends will help look at existing solutions on the market and reach the targeted goals. Our experts dive deep into Kazakhstan market's specific nature keeping in mind experience gained in Russian studies.
2) Access to the best practices will boost the features implementation cycle. This will help spend less time searching for ideas and immediately focus on proven solutions.
3) The ideal CJM will serve as a ready-made roadmap for optimizing the customer journey and checking the existing solutions. It will give an understanding of business account opening processes step by step: what an entrepreneur performs and how one interacts with banks.
Note: Product cover images may vary from those shown
  • Capital Bank Kazakhstan
  • First Heartland Jýsan Bank
  • ForteBank
  • Halyk Bank
  • Kaspi Bank
  • Alfa-Bank Kazakhstan
  • ATFBank
  • VTB
  • Bank CentrKredit
  • Sberbank Kazakhstan
Note: Product cover images may vary from those shown
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