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Asia Pacific Artificial Intelligence in Marketing Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Offering, Application, and End- Use Industry

  • ID: 5359777
  • Report
  • June 2021
  • Region: Asia Pacific
  • 192 pages
  • The Insight Partners
UP TO OFF
until Sep 30th 2021

FEATURED COMPANIES

  • Accenture
  • Amazon Web Services
  • Bidalgo
  • IBM Corporation
  • Novantas (Amplero), Inc.
  • Salesforce.com, inc.
  • MORE
BFSI Segment to Dominate APAC Artificial Intelligence in Marketing Market during 2021-2028.



According to this research study titled “APAC Artificial Intelligence in Marketing Market to 2028 - COVID-19 Impact and Analysis and Forecast by: Offering, Application, and End- use Industry,” the market is expected to reach US$ 26,023.61million by 2028 from US$ 3,652.85 million in 2021. The market is estimated to grow at a CAGR of 32.4% from 2021 to 2028. The report provides trends prevailing in the APAC artificial intelligence in marketing market along with the drivers and restraints pertaining to the market growth. Progress in adoption of cloud-based applications and services is the major factor driving the growth of the APAC artificial intelligence in marketing market. However, issues associated with the confines number of artificial intelligence (AI) experts hinder the growth of APAC artificial intelligence in marketing market.

The APAC artificial intelligence in marketing market is segmented into offering, application, end-use industry, and country. Based on offering, the market is segmented into solution and services. The solution segment dominated the market in the year 2020 and services segment is expected to be the fastest growing during forecast period. Based on application, the market is segmented into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, analytics platform, and others. The social media advertising segment dominated the market in year 2020 and virtual assistant segment is expected to be the fastest growing during the forecast period. Based on end- use industry, the market is segmented into BFSI, retail, consumer goods, media and entertainment, and others. The BFSI segment dominated the market in year 2020 and retail segment is expected to be the fastest growing during the forecast period.

The COVID-19 outbreak has resulted in a massive financial loss in APAC. The governments in APAC countries are taking possible steps to reduce its effects by announcing lockdown, negatively affecting the manufacturing sector. China, India, South Korea, Taiwan dominates the global manufacturing sector with significantly unprecedented, large numbers of manufacturing units. The COVID-19 emergence and imposition of lockdown across the country have substantially disrupted its manufacturing sector. Since the emergence of the COVID-19 virus, the government has undergone several lockdown phases, which have adversely affected the manufacturing and construction industries. Humans' everyday lives have become increasingly reliant on social media. In the lockdown situation nothing much to do at home; hence there is a spike in online media consumption in the COVID-19 pandemic. Entrepreneurs should link their social media marketing to the current situation. Business owners need to craft engagement techniques that help them communicate with their customers more than ever before. The company's focus is on customized products and other ways to keep the company services running at a good pace.

Accenture; Adobe; Amazon Web Services; Appier Inc; Bidalgo; CognitiveScale; IBM Corporation; Microsoft Corporation; Novantas (Amplero), Inc; Oracle Corporation; Salesforce.com, inc.; SAP SE; SAS Institute Inc.; and Xilinx, Inc. are among the leading companies in the APAC artificial intelligence in marketing market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, SAS has launched four new artificial intelligence powered services to help brands accelerate the value delivered through analytics with a hybrid marketing approach. SAS 360 Digital Insight Service, SAS 360 Customer Insight Service, SAS 360 Attribution Service, and SAS 360 Data Activation Service will help marketers in marketing data management and agile marketing planning.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Accenture
  • Amazon Web Services
  • Bidalgo
  • IBM Corporation
  • Novantas (Amplero), Inc.
  • Salesforce.com, inc.
  • MORE
1. Introduction
1.1 Scope of the Study
1.2 The Publisher's Research Report Guidance
1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. APAC Artificial Intelligence in Marketing Market Landscape
4.1 Market Overview
4.2 Ecosystem Analysis
4.3 Expert Opinion
4.4 APAC PEST Analysis

5. APAC Artificial Intelligence in Marketing Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Ascent in Adoption of Customer-Centric Marketing Strategies
5.1.2 Rising Use of Social Media for Advertising
5.2 Market Restraints
5.2.1 Confined Number of Artificial Intelligence (AI) Experts
5.3 Market Opportunities
5.3.1 Progress in Adoption of Cloud-Based Applications and Services
5.4 Future Trends
5.4.1 Vivacious Personalized Ad Serving
5.5 Impact Analysis of Drivers and Restraints

6. Artificial Intelligence in Marketing Market - APAC Market Analysis
6.1 APAC Artificial Intelligence in Marketing Market
6.2 APAC Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)

7. APAC Artificial Intelligence in Marketing Market - By Offering
7.1 Overview
7.2 Artificial Intelligence in Marketing Market Breakdown, by Offering (2020 and 2028)
7.3 Solution
7.3.1 Overview
7.3.2 Solution: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)

8. APAC Artificial Intelligence in Marketing Market - By Application
8.1 Overview
8.2 APAC Artificial Intelligence in Marketing Market Breakdown, by Application (2020 and 2028)
8.3 Search Advertising
8.3.1 Overview
8.3.2 Search Advertising: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Social Media Advertising
8.4.1 Overview
8.4.2 Social Media Advertising: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.5 Dynamic Pricing
8.5.1 Overview
8.5.2 Dynamic Pricing: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.6 Virtual Assistant
8.6.1 Overview
8.6.2 Virtual Assistant: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.7 Content Curation
8.7.1 Overview
8.7.2 Content Curation: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.8 Sales and Marketing Automation
8.8.1 Overview
8.8.2 Sales and Marketing Automation: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.9 Analytics Platform
8.9.1 Overview
8.9.2 Analytics Platform: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.10 Others
8.10.1 Overview
8.10.2 Others: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)

9. APAC Artificial Intelligence in Marketing Market - By End-Use Industry
9.1 Overview
9.2 APAC Artificial Intelligence in Marketing Market Breakdown, by End-Use Industry (2020 and 2028)
9.3 BFSI
9.3.1 Overview
9.3.2 BFSI: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
9.4 Retail
9.4.1 Overview
9.4.2 Retail: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
9.5 Consumer Goods
9.5.1 Overview
9.5.2 Consumer Goods: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
9.6 Media and Entertainment
9.6.1 Overview
9.6.2 Media and Entertainment: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
9.7 Others
9.7.1 Overview
9.7.2 Others: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)

10. APAC Artificial Intelligence in Marketing Market - Country Analysis
10.1 Overview
10.1.1 APAC: Artificial Intelligence in Marketing Market, by Key Country
10.1.1.1 China: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.1.1.1.1 China: Artificial Intelligence in Marketing Market, by Offering
10.1.1.1.2 China: Artificial Intelligence in Marketing Market, by Application
10.1.1.1.3 China: Artificial Intelligence in Marketing Market, by End Use Industry
10.1.1.2 Japan: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.1.1.2.1 Japan: Artificial Intelligence in Marketing Market, by Offering
10.1.1.2.2 Japan: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
10.1.1.2.3 Japan: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
10.1.1.3 South Korea: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.1.1.3.1 South Korea: Artificial Intelligence in Marketing Market, by Offering
10.1.1.3.2 South Korea: Artificial Intelligence in Marketing Market, by Application
10.1.1.3.3 South Korea: Artificial Intelligence in Marketing Market, by End Use Industry
10.1.1.4 Australia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.1.1.4.1 Australia: Artificial Intelligence in Marketing Market, by Offering
10.1.1.4.2 Australia: Artificial Intelligence in Marketing Market, by Application
10.1.1.4.3 Australia: Artificial Intelligence in Marketing Market, by End Use Industry
10.1.1.5 India: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.1.1.5.1 India: Artificial Intelligence in Marketing Market, by Offering
10.1.1.5.2 India: Artificial Intelligence in Marketing Market, by Application
10.1.1.5.3 India: Artificial Intelligence in Marketing Market, by End Use Industry
10.1.1.6 Taiwan: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.1.1.6.1 Taiwan: Artificial Intelligence in Marketing Market, by Offering
10.1.1.6.2 Taiwan: Artificial Intelligence in Marketing Market, by Application
10.1.1.6.3 Taiwan: Artificial Intelligence in Marketing Market, by End Use Industry
10.1.1.7 Rest of APAC: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
10.1.1.7.1 Rest of APAC: Artificial Intelligence in Marketing Market, by Offering
10.1.1.7.2 Rest of APAC: Artificial Intelligence in Marketing Market, by Application
10.1.1.7.3 Rest of APAC: Artificial Intelligence in Marketing Market, by End Use Industry

11. Impact of COVID-19 Pandemic on APAC Artificial Intelligence in Marketing Market
11.1 Overview

12. Artificial Intelligence in Marketing Market - Industry Landscape
12.1 Overview
12.2 Organic Developments
12.2.1 Overview
12.3 Inorganic Developments
12.3.1 Overview

13. Company Profiles
13.1 Affectiva
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Appier Inc.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Bidalgo
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Novantas (Amplero), Inc.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 CognitiveScale
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 SAS Institute Inc.
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 SAP SE
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Salesforce.com, inc.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Oracle Corporation
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 IBM Corporation
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
13.11 Amazon Web Services
13.11.1 Key Facts
13.11.2 Business Description
13.11.3 Products and Services
13.11.4 Financial Overview
13.11.5 SWOT Analysis
13.11.6 Key Developments
13.12 Adobe
13.12.1 Key Facts
13.12.2 Business Description
13.12.3 Products and Services
13.12.4 Financial Overview
13.12.5 SWOT Analysis
13.12.6 Key Developments
13.13 Accenture
13.13.1 Key Facts
13.13.2 Business Description
13.13.3 Products and Services
13.13.4 Financial Overview
13.13.5 SWOT Analysis
13.13.6 Key Developments
13.14 Microsoft Corporation
13.14.1 Key Facts
13.14.2 Business Description
13.14.3 Products and Services
13.14.4 Financial Overview
13.14.5 SWOT Analysis
13.14.6 Key Developments
13.15 Xilinx, Inc.
13.15.1 Key Facts
13.15.2 Business Description
13.15.3 Products and Services
13.15.4 Financial Overview
13.15.5 SWOT Analysis
13.15.6 Key Developments

14. Artificial Intelligence in Marketing Market- Company Profiles
14.1 Glossary of Terms

List of Tables
Table 1. APAC Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)
Table 2. China: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 3. China: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 4. China: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 5. Japan: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 6. Japan: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 7. Japan: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 8. South Korea: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 9. South Korea: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 10. South Korea: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 11. Australia: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 12. Australia: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 13. Australia: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 14. India: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 15. India: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 16. India: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 17. Taiwan: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 18. Taiwan: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 19. Taiwan: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 20. Rest of APAC: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 21. Rest of APAC: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 22. Rest of APAC: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)
Table 23. Organic Developments Done by Companies
Table 24. Inorganic Developments Done by Companies
Table 25. Glossary of Term: Artificial Intelligence in Marketing Market

List of Figures
Figure 1. APAC Artificial Intelligence in Marketing Market Segmentation
Figure 2. APAC Artificial Intelligence in Marketing Market Segmentation - By Country
Figure 3. Solution segment to dominate the APAC artificial intelligence in marketing market by offering throughout the forecast period
Figure 4. Virtual assistant segment in the APAC artificial intelligence in marketing market is expected to witness high growth by application
Figure 5. BFSI segment is expected to dominate the APAC artificial intelligence in marketing market in terms of end-use industry by 2028
Figure 6. APAC Artificial Intelligence in Marketing Market Overview
Figure 7. China holds a largest share in the APAC artificial intelligence in marketing market
Figure 8. APAC Artificial Intelligence in Marketing Market Ecosystem Analysis
Figure 9. Expert Opinion
Figure 10. APAC - PEST Analysis
Figure 11. APAC Artificial Intelligence in Marketing Market Impact Analysis of Drivers and Restraints
Figure 12. APAC Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)
Figure 13. APAC Artificial Intelligence in Marketing Market Revenue Share, by Offering (2020 and 2028)
Figure 14. APAC Solution: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 15. Services: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 16. APAC Artificial Intelligence in Marketing Market Revenue Share, by Application (2020 and 2028)
Figure 17. APAC Search Advertising: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 18. APAC Social Media Advertising: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 19. Dynamic Pricing: APAC Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 20. APAC Virtual Assistant: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 21. APAC Content Curation: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 22. APAC Sales and Marketing Automation: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 23. APAC Analytics Platform: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 24. APAC Others: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 25. APAC Artificial Intelligence in Marketing Market Revenue Share, by End-Use Industry (2020 and 2028)
Figure 26. APAC BFSI: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 27. APAC Retail: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 28. APAC Consumer Goods: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 29. APAC Media and Entertainment: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 30. APAC Others: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 31. APAC: Artificial Intelligence in Marketing Market, by Key Country-Revenue 2020 (US$ Million)
Figure 32. APAC: Artificial Intelligence in Marketing Market Revenue Share, by Key Country, (2020 &2028)
Figure 33. China: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 34. Japan: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 35. South Korea: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 36. Australia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 37. India: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 38. Taiwan: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 39. Rest of APAC: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)
Figure 40. Impact of COVID-19 Pandemic in Asia Pacific Country Markets
Note: Product cover images may vary from those shown
  • Accenture
  • Adobe
  • Amazon Web Services
  • Appier Inc.
  • Bidalgo
  • CognitiveScale
  • IBM Corporation
  • Microsoft Corporation
  • Novantas (Amplero), Inc.
  • Oracle Corporation
  • Salesforce.com, inc.
  • SAP SE
  • SAS Institute Inc.
  • Xilinx, Inc.
Note: Product cover images may vary from those shown
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