North America Tactile Printing Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Application (Packaging and Labels, Tactile Graphics, and Secure Documentation) and End User (Braille Users, Industrial, and Government and Defense)

Packaging & Labels Segment to Dominate North America Tactile Printing Market during 2020-2028

According to this research study titled “North America Tactile Printing Market to 2028 - COVID-19 Impact and Regional Analysis and Forecast by Application and End User,” the market is expected to reach US$ 623.54 million by 2028 from US$ 375.73 million in 2021. The market is estimated to grow at a CAGR of 7.5% from 2021 to 2028. The report provides trends prevailing in the North America tactile printing market along with the drivers and restraints pertaining to the market growth. Rising need for tactile graphics for better accessibility to visually impaired is the major factor driving the growth of the North America tactile printing market. However, issues associated with high initial cost and maintenance hinders the growth of North America tactile printing market.

The North America tactile printing market is segmented into application, end-user, and country. Based on application, the North America tactile printing market is segmented into packaging & labels, tactile graphics, & secure documentation. Packaging and labels segment held a substantial market share in 2020. Based on end-user, the North America tactile printing market is segmented into braille users, industrial sector, and government & defense sector. Industrial segment held a substantial market share in 2020.

North America is one of the key regions in terms of adoption and development of new technologies due to favorable government policies that boost innovation and strengthen the infrastructure capabilities. Hence, any impact on the growth of industrial and commercial sectors directly affects the economic growth of the region. Presently, the US is the one of the world’s most affected country due to COVID-19 outbreak. The printing, labeling, and packaging industries in the country have been witnessing negative impact due to the shortage of raw materials and demand disruptions. Also, various industries procure large quantities of raw materials from India and China, and the manufacturing sectors in these countries have shut down or scaled down their operations as a part of efforts to contain the COVID-19 spread. On the other hand, the demand for packaging is increasing owing to demand for more take-out deliveries, online orders, groceries, sanitary products, facial masks, and FMCG. Companies in North America are also opening to improve supply chain and critical supply of several critical products and services. However, the imposition of lockdown by several state governments has resulted in a labor shortage in the food &beverages, pharmaceuticals, medical, and chemicals industries, among others. Hence, suspension of operations and travel bans has led to reduction in companies’ operations across the tactile printing value chain. All these factors impacted the tactile market growth in early 2021 in a negative manner and are anticipated to have some effect in coming few quarters also. However, with continuous efforts by companies and industries to improve supply chains and daily business operations, the market anticipated to grow at a steady pace over the forecast period from 2021 to 2028.

American Thermoform; Canon Inc; Index Braille; Kanematsu USA; Konica Minolta, Inc.; Rink Printing Company; Roland DG Corporation; and ViewPlus Technologies Inc are among the leading companies in the North America tactile printing market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, ViewPlus Technologies Inc. introduced the new Power-Dot Braille.

The report segments the North America Tactile Printing Market as follows:

North America Tactile Printing Market - By Application

• Packaging & Labels
• Tactile graphics
• Secure Documentation

North America Tactile Printing Market - By End User

• Braille Users
• Industrial
• Government & Defense

North America Tactile Printing Market - By Country

• US
• Canada
• Mexico