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Europe Artificial Intelligence in Marketing Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Offering, Application, and End- Use Industry

  • ID: 5359963
  • Report
  • June 2021
  • Region: Europe
  • 187 pages
  • The Insight Partners
UP TO OFF
until Sep 30th 2021

FEATURED COMPANIES

  • Accenture
  • Amazon Web Services
  • CognitiveScale
  • Microsoft Corporation
  • Salesforce.com, inc.
  • SAS Institute Inc.
  • MORE
Social Media Advertising Segment to Dominate Europe Artificial Intelligence in Marketing Market during 2021-2028.



According to this research study titled “Europe Artificial Intelligence in Marketing Market to 2028 - COVID-19 Impact and Analysis and Forecast by: Offering, Application, and End- use Industry,” the market is expected to reach US$ 27,045.20 million by 2028 from US$ 4,039.26 million in 2021. The market is estimated to grow at a CAGR of 31.2% from 2021 to 2028. The report provides trends prevailing in the Europe artificial intelligence in marketing market along with the drivers and restraints pertaining to the market growth. Aggravating use of social media for advertising is the major factor driving the growth of the Europe artificial intelligence in marketing market. However, issues associated with the restricted number of artificial intelligence (AI) experts hinder the growth of Europe artificial intelligence in marketing market.

The Europe artificial intelligence in marketing market is segmented into offering, application, end-use industry, and country. Based on offering, the market is segmented into solution and services. The solution segment dominated the market in the year 2020 and services segment is expected to be the fastest growing during forecast period. Based on application, the market is segmented into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, analytics platform, and others. The social media advertising segment dominated the market in year 2020 and virtual assistant segment is expected to be the fastest growing during the forecast period. Based on end- use industry, the market is segmented into BFSI, retail, consumer goods, media and entertainment, and others. The BFSI segment dominated the market in year 2020 and retail segment is expected to be the fastest growing during the forecast period.

Due to the COVID-19 outbreak, Russia, UK, France, Italy, Spain, and Germany are some of the worst affected member states in the European region. Businesses in the region face severe economic difficulties as they had to suspend their operations or substantially reduce their activities. Due to business lockdowns, travel bans, and supply chain disruptions, the region experienced an economic slowdown in 2020 and, most likely, in 2021. According to Worldometer till 20th April 2021 there were 3,164,447, 4,390,783, 5,296,222, cases have been registered in Germany, UK, and France. The member states of Europe, such as Italy, Spain, and Germany, have implemented drastic measures and travel restrictions to limit the spread of coronavirus among its citizens. Whereas software as a service is rising the demand of artificial intelligence in marketing during pandemic.

Accenture; Adobe; Amazon Web Services; Bidalgo; CognitiveScale; IBM Corporation; Microsoft Corporation; Oracle Corporation; Salesforce.com, inc.; SAP SE; SAS Institute Inc.; and Xilinx, Inc. are among the leading companies in the Europe artificial intelligence in marketing market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, Xilinx, Inc. has launched new artificial intelligence-based marketing solutions, Xilinx Pro AV, and broadcast markets. Newly Artificial Intelligence based solutions will allow marketers to increase innovation, differentiate themselves, and accelerate time-to-market.

The report segments the Europe Artificial Intelligence in Marketing market as follows:

Europe Artificial Intelligence in Marketing Market - By Offering
  • Solution
  • Services
Europe Artificial Intelligence in Marketing Market - By Application
  • Social Media Advertising
  • Search Advertising
  • Dynamic Pricing
  • Virtual Assistant
  • Content Curation
  • Sales & Marketing Automation
  • Analytics Platform
  • Others
Europe Artificial Intelligence in Marketing Market - By End-Use Industry
  • BFSI
  • Retail
  • Consumer Goods
  • Media and Entertainment
  • Others
Europe Artificial Intelligence in Marketing Market - By Country
  • UK
  • France
  • Germany
  • Italy
  • Russia
  • Rest of Europe
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Accenture
  • Amazon Web Services
  • CognitiveScale
  • Microsoft Corporation
  • Salesforce.com, inc.
  • SAS Institute Inc.
  • MORE
1. Introduction
1.1 Scope of the Study
1.2 The Publisher's Research Report Guidance
1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. Europe Artificial Intelligence in Marketing Market Landscape
4.1 Market Overview
4.2 Ecosystem Analysis
4.3 Expert Opinion
4.4 Europe PEST Analysis

5. Europe Artificial Intelligence in Marketing Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Increase in Adoption of Customer-Centric Marketing Strategies
5.1.2 Aggravating Use of Social Media for Advertising
5.2 Market Restraints
5.2.1 Restricted Number of Artificial Intelligence (AI) Experts
5.3 Market Opportunities
5.3.1 Expansion in Adoption of Cloud-Based Applications and Services
5.4 Future Trends
5.4.1 Flamboyant Personalized Ad Serving
5.5 Impact Analysis of Drivers and Restraints

6. Artificial Intelligence in Marketing Market - Europe Market Analysis
6.1 Europe Artificial Intelligence in Marketing Market Overview
6.2 Europe Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)

7. Europe Artificial Intelligence in Marketing Market - By Offering
7.1 7.1 Overview
7.2 7.2 Europe Artificial Intelligence in Marketing Market Breakdown, by Offering (2020 and 2028)
7.3 7.3 Solution
7.3.1 Overview
7.3.2 Solution: Europe Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: Europe Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)

8. Europe Artificial Intelligence in Marketing Market - By Application
8.1 Overview
8.2 Europe Artificial Intelligence in Marketing Market Breakdown, by Application (2020 and 2028)
8.3 Search Advertising
8.3.1 Overview
8.3.2 Search Advertising: Europe Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Social Media Advertising
8.4.1 Overview
8.4.2 Social Media Advertising: Europe Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.5 Dynamic Pricing
8.5.1 Overview
8.5.2 Dynamic Pricing: Europe Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.6 Virtual Assistant
8.6.1 Overview
8.6.2 Virtual Assistant: Europe Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.7 Content Curation
8.7.1 Overview
8.7.2 Content Curation: Europe Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.8 Sales and Marketing Automation
8.8.1 Overview
8.8.2 Sales and Marketing Automation: Europe Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.9 Analytics Platform
8.9.1 Overview
8.9.2 Analytics Platform: Europe Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
8.10 Others
8.10.1 Overview
8.10.2 Others: Europe Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)

9. Europe Artificial Intelligence in Marketing Market - By End-Use Industry
9.1 Overview
9.2 Europe Artificial Intelligence in Marketing Market Breakdown, by End-Use Industry (2020 and 2028)
9.3 BFSI
9.3.1 Overview
9.3.2 BFSI: Europe Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
9.4 Retail
9.4.1 Overview
9.4.2 Retail: Europe Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
9.5 Consumer Goods
9.5.1 Overview
9.5.2 Consumer Goods: Europe Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
9.6 Media and Entertainment
9.6.1 Overview
9.6.2 Media and Entertainment: Europe Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
9.7 Others
9.7.1 Overview
9.7.2 Others: Europe Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)

10. Europe Artificial Intelligence in Marketing Market - Country Analysis
10.1 Overview
10.1.1 Europe Artificial Intelligence in Marketing market Breakdown, by Country
10.1.1.1 UK: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.1.1.1 UK: Artificial Intelligence in Marketing Market, by Offering
10.1.1.1.2 UK: Artificial Intelligence in Marketing Market, by Application
10.1.1.1.3 UK: Artificial Intelligence in Marketing Market, by End-User
10.1.1.2 Germany: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.1.2.1 Germany: Artificial Intelligence in Marketing Market, by Offering
10.1.1.2.2 Germany: Artificial Intelligence in Marketing Market, by Application
10.1.1.2.3 Germany: Artificial Intelligence in Marketing Market, by End-User
10.1.1.3 Russia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.1.3.1 Russia: Artificial Intelligence in Marketing Market, by Offering
10.1.1.3.2 Russia: Artificial Intelligence in Marketing Market, by Application
10.1.1.3.3 Russia: Artificial Intelligence in Marketing Market, by End-User
10.1.1.4 France: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.1.4.1 France: Artificial Intelligence in Marketing Market, by Offering
10.1.1.4.2 France: Artificial Intelligence in Marketing Market, by Application
10.1.1.4.3 France: Artificial Intelligence in Marketing Market, by End-User
10.1.1.5 Italy: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.1.5.1 Italy: Artificial Intelligence in Marketing Market, by Offering
10.1.1.5.2 Italy: Artificial Intelligence in Marketing Market, by Application
10.1.1.5.3 Italy: Artificial Intelligence in Marketing Market, by End-User
10.1.1.6 Rest of Europe: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.1.6.1 Rest of Europe: Artificial Intelligence in Marketing Market, by Offering
10.1.1.6.2 Rest of Europe: Artificial Intelligence in Marketing Market, by Application
10.1.1.6.3 Rest of Europe: Artificial Intelligence in Marketing Market, by End-User

11. Impact of COVID-19 Pandemic on Europe Artificial Intelligence in Marketing Market
11.1 Overview

12. Artificial Intelligence in Marketing Market - Industry Landscape
12.1 Overview
12.2 Organic Developments
12.2.1 Overview
12.3 Inorganic Developments
12.3.1 Overview

13. Company Profiles
13.1 Affectiva
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Appier Inc.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Bidalgo
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Novantas (Amplero), Inc.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 CognitiveScale
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 SAS Institute Inc.
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 SAP SE
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Salesforce.com, inc.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Oracle Corporation
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 IBM Corporation
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
13.11 Amazon Web Services
13.11.1 Key Facts
13.11.2 Business Description
13.11.3 Products and Services
13.11.4 Financial Overview
13.11.5 SWOT Analysis
13.11.6 Key Developments
13.12 Adobe
13.12.1 Key Facts
13.12.2 Business Description
13.12.3 Products and Services
13.12.4 Financial Overview
13.12.5 SWOT Analysis
13.12.6 Key Developments
13.13 Accenture
13.13.1 Key Facts
13.13.2 Business Description
13.13.3 Products and Services
13.13.4 Financial Overview
13.13.5 SWOT Analysis
13.13.6 Key Developments
13.14 Microsoft Corporation
13.14.1 Key Facts
13.14.2 Business Description
13.14.3 Products and Services
13.14.4 Financial Overview
13.14.5 SWOT Analysis
13.14.6 Key Developments
13.15 Xilinx, Inc.
13.15.1 Key Facts
13.15.2 Business Description
13.15.3 Products and Services
13.15.4 Financial Overview
13.15.5 SWOT Analysis
13.15.6 Key Developments

14. Artificial Intelligence in Marketing Market- Company Profiles
14.1 Glossary of Terms

List of Tables
Table 1. Europe Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)
Table 2. UK: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 3. UK: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 4. UK: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 5. Germany: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 6. Germany: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 7. Germany: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 8. Russia: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 9. Russia: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 10. Russia: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 11. France: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 12. France: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 13. France: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 14. Italy: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 15. Italy: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 16. Italy: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 17. Rest of Europe: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 18. Rest of Europe: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 19. Rest of Europe: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 20. Organic Developments Done by Companies
Table 21. Inorganic Developments Done by Companies
Table 22. Glossary of Term: Artificial Intelligence in Marketing Market

List of Figures
Figure 1. Europe Artificial Intelligence in Marketing Market Segmentation
Figure 2. Europe Artificial Intelligence in Marketing Market Segmentation - By Country
Figure 3. Solution segment to dominate the Europe Artificial Intelligence in Marketing market by offering throughout the forecast period
Figure 4. Virtual Assistant segment is expected to witness high growth in Europe Artificial Intelligence in Marketing market by application
Figure 5. BFSI segment is expected to dominate the Europe Artificial Intelligence market in terms of end-use industry
Figure 6. Europe Artificial Intelligence in Marketing Market Overview
Figure 7. UK holds a largest share in the Europe artificial intelligence in marketing market
Figure 8. Europe Artificial Intelligence in Marketing Market Ecosystem Analysis
Figure 9. Expert Opinion
Figure 10. Europe - PEST Analysis
Figure 11. Europe Artificial Intelligence in Marketing Market Impact Analysis of Drivers and Restraints
Figure 12. Europe Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)
Figure 13. Artificial Intelligence in Marketing Market Revenue Share, by Offering (2020 and 2028)
Figure 14. Europe Solution: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 15. Europe Services: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 16. Europe Artificial Intelligence in Marketing Market Revenue Share, by Application (2020 and 2028)
Figure 17. Europe Search Advertising: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 18. Europe Social Media Advertising: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 19. Europe Dynamic Pricing: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 20. Europe Virtual Assistant: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 21. Europe Content Curation: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 22. Europe Sales and Marketing Automation: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 23. Europe Analytics Platform: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 24. Others: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 25. Europe Artificial Intelligence in Marketing Market Revenue Share, by End-Use Industry (2020 and 2028)
Figure 26. BFSI: Europe Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 27. Europe Retail: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 28. Europe Consumer Goods: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 29. Media and Entertainment: Europe Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 30. Europe Others: Artificial Intelligence in Marketing Market - Revenue and Forecast to 2028 (US$ Million)
Figure 31. Europe Artificial Intelligence in Marketing market Breakdown, by Key Country-Revenue 2020(US$ Million)
Figure 32. Europe Artificial Intelligence in Marketing Market Revenue Share, by Key Country (2020 & 2028)
Figure 33. UK Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 34. Germany Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 35. Russia Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 36. France Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 37. Italy Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 38. Rest of Europe Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 39. Impact of COVID-19 Pandemic in Europe Country Markets
Note: Product cover images may vary from those shown
  • Accenture
  • Adobe
  • Amazon Web Services
  • Bidalgo
  • CognitiveScale
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, inc.
  • SAP SE
  • SAS Institute Inc.
  • Xilinx, Inc.
Note: Product cover images may vary from those shown
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