+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Automation Testing Market by Testing type, Service, End-user interface, Organization size, Industry Vertical, and Geography-Global Forecast 2026

  • ID: 5360578
  • Report
  • March 2019
  • Region: Global
  • 298 pages
  • Reports and Data


  • CA Technologies
  • Capgemini
  • Cigniti Technologies
  • IBM
  • Micro Focus
  • Microsoft
Increasing adoption of (AI) Artificial Intelligence, and growing deployment of AI-enabled systems and solutions in various companies are key factors driving market revenue growth.

Market Size - USD 10.76 Billion in 2020, Market Growth - CAGR of 33.4%, Market Trends - Rising digitalization and rising adoption of advanced technologies at a global scale.

The global automation testing market size is expected to reach USD 107.81 Billion in 2028, and register a CAGR of 33.4% during the forecast period. Growing adoption of DevOps methodology in automation in order to create collaboration between development and operations business units to improve communication within an organization, increasing usage of mobile phones and advanced technologies, and rising need of quality assurance and testing are some of the major factors expected to dive revenue growth of the global automation testing market.

Some Key Findings From the Report:
  • Among the end use interface segments, the mobile segment accounted for the largest revenue share of 39.7% in 2020.
  • North America market accounted for a significantly high revenue share in the global market in 2020, and is expected to continue with its dominance over the forecast period.
  • The Asia Pacific market size was USD 3.61 Billion in 2020, due to increasing number of software companies and associated need for testing for accomplishing development of successfully-functioning systems.
  • Key players profiled in the report include Parasoft, CA Technologies, Microsoft Corporation, Tricentis, International Business Machines (IBM) Corporation, Capgemini SE, SmartBear Software, Cigniti Technologies Limited, Ranorex Studio, Micro Focus International PLC, and Eggplant.
  • The market players have adopted various strategies including mergers, acquisitions, partnerships, and new product developments, among other strategies, to stay ahead of the competition and expand market footprint.
For the purpose of this report, the global automation testing market is segmented on the basis of testing type, service, endpoint interface, organization size, industry vertical, and region:

Testing Type Outlook (Revenue, USD Billion; 2018 - 2028)
  • Functional Testing
  • Non-Functional Testing
  • Application Programming Interface Testing
  • Security Testing
  • Performance Testing
  • Compatibility Testing
  • Compliance Testing
  • Usability Testing
Service Outlook (Revenue, USD Billion; 2018 - 2028)
  • Advisory and Consulting Services
  • Planning and Development Services
  • Support and Maintenance Services
  • Documentation and Training Services
  • Implementation Services
  • Managed Services
  • Others
End Use Interface Outlook (Revenue, USD Billion; 2018 - 2028)
  • Mobile
  • Web
  • Desktop
Organization Size Outlook (Revenue, USD Billion; 2018 - 2028)
  • Large Enterprises
  • Small and Medium-Sized Enterprises (SMEs)
Industry Vertical Outlook (Revenue, USD Billion; 2018 - 2028)
  • Banking, Financial Services, and Insurance
  • Retail
  • Automotive
  • Defense and Aerospace
  • Healthcare and Life Sciences
  • Telecom and IT
  • Manufacturing
  • Logistics and Transportation
  • Energy and Utilities
Region Outlook (Revenue, USD Billion; 2018 - 2028)
  • North America
  • US
  • Canada
  • Mexico
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Benelux
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Rest of Latin America
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of Middle East & Africa
Reasons to Buy the Report
  • A robust analysis and estimation of the Automation Testing Market with four levels of quality check - in-house database, expert interviews, governmental regulation, and a forecast specifically done through time series analysis
  • A holistic competitive landscape of the all the major players in the Automation Testing Market. The report covers their market shares, strategic initiatives, new product launches, R&D expenditure, M&As, Joint ventures, expansionary plans, product wise metric space analysis and key developments
  • Go-to-market strategies specifically formulated in line with location analysis which takes into the factors such as government regulations, supplier mapping, supply chain obstacles, and feedback from local vendors
  • Most deep dive segmental bifurcation available currently in the market. Our stellar methodology helps us understand the overall gamut of the supply chain and will help you explain the current market dynamics
  • Special focus given on vendor landscape, supplier portfolio, customer mapping, production capacity, and yearly capacity utilization
Note: Product cover images may vary from those shown


  • CA Technologies
  • Capgemini
  • Cigniti Technologies
  • IBM
  • Micro Focus
  • Microsoft
Chapter 1. Market Synopsis
1.1. Market Definition
1.2. Research Scope & Premise
1.3. Methodology
1.4. Market Estimation Technique

Chapter 2. Executive Summary
2.1. Summary Snapshot, 2018 - 2026

Chapter 3. Automation Testing Market Segmentation & Impact Analysis
3.1. Automation Testing Market Segmentation Analysis
3.2. Automation Testing Market Value Chain Analysis, 2018-2026
3.3. Automation Testing Market Impact Analysis
3.3.1. Market driver analysis Increasing use of mobile devices and technologies Digitalized transformation of testing Rise of DevOps methodology in automation
3.3.2. Market restraint analysis Data protection and security concerns High initial investments in setting up an appropriate testing environment
3.3.3. Market opportunities Technology advancements give rise to technology automation testing Increasing need of Quality Assurance and Testing
3.3.4. Market Challenges Lack of Skilled and Experienced Test Automation Resources Difficulty in selecting suitable automation testing methods/tools
3.4. Industry analysis - Porter's Analysis
3.5. Automation Testing Market Competitive scenario, 2018

Chapter 4. Automation Testing Market by Testing type (Insights & Trends)
4.1. Automation Testing Market share by testing type, 2019 & 2026
4.2. Functional Testing
4.3. Non-Functional Testing
4.3.1. Application Programming Interface Testing
4.3.2. Security Testing
4.3.3. Performance Testing
4.3.4. Compatibility Testing
4.3.5. Compliance Testing
4.3.6. Usability Testing

Chapter 5. Automation Testing Market by Service (Insights & Trends)
5.1. Automation Testing Market share by service, 2019 & 2026
5.2. Advisory and Consulting Services
5.3. Planning and Development Services
5.4. Support and Maintenance Services
5.5. Documentation and Training Services
5.6. Implementation Services
5.7. Managed Services
5.8. Others

Chapter 6. Automation Testing Market by End user interface (Insights & Trends)
6.1. Automation Testing Market share by End user interface, 2019 & 2026
6.2. Mobile
6.3. Web
6.4. Desktop

Chapter 7. Automation Testing Market, by Organization size (Insights & Trends)
7.1. Automation Testing Market share by Organization size 2019 & 2026
7.2. Large Enterprises
7.3. Small and Medium-Sized Enterprises

Chapter 8. Automation Testing Market, by Industry vertical (Insights and Trends)
8.1. Automation Testing Market share by Industry vertical 2019 & 2026
8.2. Banking, Financial Services, and Insurance
8.3. Retail
8.4. Automotive
8.5. Defense and Aerospace
8.6. Healthcare and Life Sciences
8.7. Telecom and IT
8.8. Manufacturing
8.9. Logistics and Transportation
8.10. Energy and Utilities

Chapter 9. Automation Testing Market Regional Outlook
9.1. Automation Testing Market share by Region, 2019 & 2026
9.2. North America
9.2.1. US
9.2.2. Canada
9.2.3. Mexico
9.3. Europe
9.3.1. Germany
9.3.2. France
9.3.3. UK
9.3.4. Rest of Europe
9.4. APAC
9.4.1. China
9.4.2. Japan
9.4.3. South Korea
9.4.4. Rest of APAC
9.5. RoW
9.5.1. South America
9.5.2. Middle East & Africa

Chapter 10. Competitive Landscape
10.1. Market Revenue Share by Manufacturers
10.2. Manufacturing Cost Breakdown Analysis
10.3. Mergers & Acquisitions
10.4. Market positioning
10.5. Strategy Benchmarking
10.6. Vendor Landscape

Chapter 11. Company Profiles
11.1. IBM
11.1.1. Company Overview
11.1.2. Financial Performance Revenue Price Gross Margin
11.1.3. Type Benchmarking
11.1.4. Strategic Initiatives
11.2. CA Technologies
11.3. Micro Focus
11.4. Capgemini
11.5. Microsoft
11.6. Tricentis
11.7. Smartbear
11.8. Parasoft
11.9. Cigniti Technologies
11.10. Ranorex
11.11. Testplant
Note: Product cover images may vary from those shown
  • Parasoft
  • CA Technologies
  • Microsoft
  • Tricentis
  • IBM
  • Capgemini
  • SmartBear Software
  • Cigniti Technologies
  • Ranorex
  • Micro Focus
  • TestPlant
Note: Product cover images may vary from those shown