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TV Analytics Market By Component, By Transmission Type, By Deployment Type, By End Use, And Segment Forecasts, 2016-2026

  • ID: 5360610
  • Report
  • December 2019
  • Region: Global
  • 143 pages
  • Reports and Data

FEATURED COMPANIES

  • 605
  • Blix
  • DCMN
  • Google
  • iSpot.tv Inc.
  • The Nielsen Company LLC
Growing adoption of electronic devices such as smartphones, laptops, tablets, and others, coupled with need for TV analytics to measure performance of a TV are key factors driving market revenue growth.

Market Size - USD 2,568.2 Million in 2020, Market Growth - CAGR of 16.5%, Market Trends - Rising demand for high quality videos in HD (High Definition), UHD (Ultra High Definition), and 4K UHD.

The global TV analytics market size is expected to reach USD 8,808.5 Million in 2028, and register a CAGR of 16.5% during the forecast period. Growing adoption of cloud-based services and widening scope of application of Internet of Things (IoT), and increasing production and sales of various electronic devices including Television (TV) are some of the major factors expected to drive growth of the global TV analytics market.

In addition, increasing demand for advanced technologies such as TV analytics from various industries such as the media & entertainment and IT is another factor expected to drive market growth.

Some Key Findings From the Report:
  • Among the component segments, the software segment accounted for the largest revenue share of 65.3% in 2020.
  • North America market accounted for the largest revenue share in the global TV analytics market in 2020.
  • In 2020, the Asia Pacific market accounted for the second-largest revenue share in the global market, valued at USD 590.7 Million, due to presence of various major TV manufacturers and TV analytic companies in countries in the region.
  • Key players profiled in the report include Google LLC, IBM Corporation, ZAPR Media Labs, The Nielsen Company LLC, TVSquared, Alphonso Inc., Amobee Inc., Tvbeat Inc., Clarivoy, DCMN GmbH, Blix TV, FiscOwl LLC, H-Tech TV Analytics, Realytics (TurboAppeal, Inc.), Edgeware AB, FourthWall Media, Sorenson Media, iSpot.tv Inc., Parrot Analytics Limited, Conviva Inc., Admo.tv, iQ Media Group Inc., and BrightLine Partners LLC. The market players have adopted various strategies including mergers, acquisitions, partnerships, and new product developments, among other strategies, to stay ahead of the competition and expand market footprint.
For the purpose of this report, the global TV analytics market is segmented on the basis of component, deployment type, transmission type, end use, and region:

Component Outlook (Revenue, USD Million; 2018 - 2028)
  • Services
  • Support and Maintenance
  • System Integration
  • Training
  • Software
Deployment Type Outlook (Revenue, USD Million; 2018 - 2028)
  • On Premise
  • Cloud
Transmission Type Outlook (Revenue, USD Million; 2018 - 2028)
  • Over-The-Top (OTT)
  • Cable TV
  • Satellite TV or DTH
  • Internet Protocol Television (IPTV)
End Use Outlook (Revenue, USD Million; 2018 - 2028)
  • Content Development
  • Competitive Intelligence
  • Customer Lifetime Management
  • Churn Prevention And Behavior Analysis
  • Others
Region Outlook (Revenue, USD Million; 2018 - 2028)
  • North America
  • US
  • Canada
  • Mexico
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Benelux
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Rest of Latin America
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of Middle East & Africa
Reasons to Buy the Report
  • A robust analysis and estimation of the TV Analytics Market with four levels of quality check - in-house database, expert interviews, governmental regulation, and a forecast specifically done through time series analysis
  • A holistic competitive landscape of the all the major players in the TV Analytics Market. The report covers their market shares, strategic initiatives, new product launches, R&D expenditure, M&As, Joint ventures, expansionary plans, product wise metric space analysis and key developments
  • Go-to-market strategies specifically formulated in line with location analysis which takes into the factors such as government regulations, supplier mapping, supply chain obstacles, and feedback from local vendors
  • Most deep dive segmental bifurcation available currently in the market. Our stellar methodology helps us understand the overall gamut of the supply chain and will help you explain the current market dynamics
  • Special focus given on vendor landscape, supplier portfolio, customer mapping, production capacity, and yearly capacity utilization
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • 605
  • Blix
  • DCMN
  • Google
  • iSpot.tv Inc.
  • The Nielsen Company LLC
Chapter 1. Market Synopsis
1.1. Market Definition
1.2. Research Scope & Premise
1.3. Methodology
1.4. Market Estimation Technique

Chapter 2. Executive Summary
2.1. Summary Snapshot, 2018-2026

Chapter 3. Indicative Metrics

Chapter 4. TV Analytics Market Segmentation & Impact Analysis
4.1. TV Analytics Market Segmentation Analysis
4.2. Industrial Outlook
4.2.1. Market indicators analysis
4.2.2. Market drivers analysis
4.2.2.1. Popularity of Cloud Computing and Internet of Things (IoT)
4.2.2.2. Growing digitalization
4.2.2.3. Penetration of the internet and social media
4.2.3. Market restraints analysis
4.2.3.1. Lack of availability of expert professionals
4.3. Technological Insights
4.4. Regulatory Framework
4.5. ETOP Analysis
4.6. Porter’s Five Forces Analysis
4.7. Competitive Metric Space Analysis
4.8. Price trend Analysis

Chapter 5. TV Analytics Market By Component Insights & Trends
5.1. Component Dynamics & Market Share, 2019 & 2026
5.2. Software
5.2.1. Market estimates and forecast, 2016 – 2026 (USD Billion)
5.2.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Billion)
5.3. Services
5.3.1. Market estimates and forecast, 2016 – 2026 (USD Billion)
5.3.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Billion)
5.3.3. Managed services
5.3.4. Professional services
5.3.4.1. Support and Maintenance
5.3.4.2. System Integration
5.3.4.3. Training

Chapter 6. TV Analytics Market By Deployment Type Insights & Trends
6.1. Deployment Type Dynamics & Market Share, 2019 & 2026
6.2. On-premises
6.2.1. Market estimates and forecast, 2016 – 2026 (USD Billion)
6.2.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Billion)
6.3. Cloud
6.3.1. Market estimates and forecast, 2016 – 2026 (USD Billion)
6.3.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Billion)

Chapter 7. TV Analytics Market By End Use Insights & Trends
7.1. End Use Dynamics & Market Share, 2019 & 2026
7.2. Content Development
7.2.1. Market estimates and forecast, 2016 – 2026 (USD Billion)
7.2.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Billion)
7.3. Competitive Intelligence
7.3.1. Market estimates and forecast, 2016 – 2026 (USD Billion)
7.3.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Billion)
7.4. Customer Lifetime Management
7.4.1. Market estimates and forecast, 2016 – 2026 (USD Billion)
7.4.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Billion)
7.5. Churn Prevention And Behavior Analysis
7.5.1. Market estimates and forecast, 2016 – 2026 (USD Billion)
7.5.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Billion)
7.6. Others
7.6.1. Market estimates and forecast, 2016 – 2026 (USD Billion)
7.6.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Billion)

Chapter 8. TV Analytics Market By Transmission Type Insights & Trends
8.1. Transmission Type Dynamics & Market Share, 2019 & 2026
8.2. Over-The-Top (OTT)
8.2.1. Market estimates and forecast, 2016 – 2026 (USD Billion)
8.2.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Billion)
8.3. Cable TV
8.3.1. Market estimates and forecast, 2016 – 2026 (USD Billion)
8.3.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Billion)
8.4. Satellite TV or DTH
8.4.1. Market estimates and forecast, 2016 – 2026 (USD Billion)
8.4.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Billion)
8.5. Internet Protocol Television (IPTV)
8.5.1. Market estimates and forecast, 2016 – 2026 (USD Billion)
8.5.2. Market estimates and forecast, By Region, 2016 – 2026 (USD Billion)

Chapter 9. TV Analytics Market Regional Outlook
9.1. TV Analytics Market share By Region, 2019 & 2026
9.2. North America
9.2.1. North America TV Analytics Market estimates and forecast, 2016 – 2026, (USD Million)
9.2.2. North America TV Analytics Market estimates and forecast by Component, 2016 –2026, (USD Million)
9.2.3. North America TV Analytics Market estimates and forecast by Deployment Type, 2016 –2026, (USD Million)
9.2.4. North America TV Analytics Market estimates and forecast by End Use, 2016 –2026, (USD Million)
9.2.5. North America TV Analytics Market estimates and forecast by Transmission Type, 2016 –2026, (USD Million)
9.2.6. U.S.
9.2.6.1. U.S. TV Analytics Market estimates and forecast, 2016 – 2026, (USD Million)
9.2.6.2. U.S. TV Analytics Market estimates and forecast by Component, 2016 –2026, (USD Million)
9.2.6.3. U.S. TV Analytics Market estimates and forecast by Deployment Type, 2016 –2026, (USD Million)
9.2.6.4. U.S. TV Analytics Market estimates and forecast by End Use, 2016 –2026, (USD Million)
9.2.6.5. U.S. TV Analytics Market estimates and forecast by Transmission Type, 2016 –2026, (USD Million)
9.3. Europe
9.3.1. Europe TV Analytics Market estimates and forecast, 2016 – 2026, (USD Million)
9.3.2. Europe TV Analytics Market estimates and forecast by Component, 2016 –2026, (USD Million)
9.3.3. Europe TV Analytics Market estimates and forecast by Deployment Type, 2016 –2026, (USD Million)
9.3.4. Europe TV Analytics Market estimates and forecast by End Use, 2016 –2026, (USD Million)
9.3.5. Europe TV Analytics Market estimates and forecast by Transmission Type, 2016 –2026, (USD Million)
9.3.6. U.K.
9.3.6.1. U.K. TV Analytics Market estimates and forecast, 2016 – 2026, (USD Million)
9.3.6.2. U.K. TV Analytics Market estimates and forecast by Component, 2016 –2026, (USD Million)
9.3.6.3. U.K. TV Analytics Market estimates and forecast by Deployment Type, 2016 –2026, (USD Million)
9.3.6.4. U.K. TV Analytics Market estimates and forecast by End Use, 2016 –2026, (USD Million)
9.3.6.5. U.K. TV Analytics Market estimates and forecast by Transmission Type, 2016 –2026, (USD Million)
9.3.7. France
9.3.7.1. France TV Analytics Market estimates and forecast, 2016 – 2026, (USD Million)
9.3.7.2. France TV Analytics Market estimates and forecast by Component, 2016 –2026, (USD Million)
9.3.7.3. France TV Analytics Market estimates and forecast by Deployment Type, 2016 –2026, (USD Million)
9.3.7.4. France TV Analytics Market estimates and forecast by End Use, 2016 –2026, (USD Million)
9.3.7.5. France TV Analytics Market estimates and forecast by Transmission Type, 2016 –2026, (USD Million)
9.4. Asia-Pacific
9.4.1. Asia-Pacific TV Analytics Market estimates and forecast, 2016 – 2026, (USD Million)
9.4.2. Asia-Pacific TV Analytics Market estimates and forecast by Component, 2016 –2026, (USD Million)
9.4.3. Asia-Pacific TV Analytics Market estimates and forecast by Deployment Type, 2016 –2026, (USD Million)
9.4.4. Asia-Pacific TV Analytics Market estimates and forecast by End Use, 2016 –2026, (USD Million)
9.4.5. Asia-Pacific TV Analytics Market estimates and forecast by Transmission Type, 2016 –2026, (USD Million)
9.4.6. China
9.4.6.1. China TV Analytics Market estimates and forecast, 2016 – 2026, (USD Million)
9.4.6.2. China TV Analytics Market estimates and forecast by Component, 2016 –2026, (USD Million)
9.4.6.3. China TV Analytics Market estimates and forecast by Deployment Type, 2016 –2026, (USD Million)
9.4.6.4. China TV Analytics Market estimates and forecast by End Use, 2016 –2026, (USD Million)
9.4.6.5. China TV Analytics Market estimates and forecast by Transmission Type, 2016 –2026, (USD Million)
9.4.7. India
9.4.7.1. India TV Analytics Market estimates and forecast, 2016 – 2026, (USD Million)
9.4.7.2. India TV Analytics Market estimates and forecast by Component, 2016 –2026, (USD Million)
9.4.7.3. India TV Analytics Market estimates and forecast by Deployment Type, 2016 –2026, (USD Million)
9.4.7.4. India TV Analytics Market estimates and forecast by End Use, 2016 –2026, (USD Million)
9.4.7.5. India TV Analytics Market estimates and forecast by Transmission Type, 2016 –2026, (USD Million)
9.4.8. Japan
9.4.8.1. Japan TV Analytics Market estimates and forecast, 2016 – 2026, (USD Million)
9.4.8.2. Japan TV Analytics Market estimates and forecast by Component, 2016 –2026, (USD Million)
9.4.8.3. Japan TV Analytics Market estimates and forecast by Deployment Type, 2016 –2026, (USD Million)
9.4.8.4. Japan TV Analytics Market estimates and forecast by End Use, 2016 –2026, (USD Million)
9.4.8.5. Japan TV Analytics Market estimates and forecast by Transmission Type, 2016 –2026, (USD Million)
9.5. Middle East and Africa
9.5.1. Middle East and Africa TV Analytics Market estimates and forecast, 2016 – 2026, (USD Million)
9.5.2. Middle East and Africa TV Analytics Market estimates and forecast by Component, 2016 –2026, (USD Million)
9.5.3. Middle East and Africa TV Analytics Market estimates and forecast by Deployment Type, 2016 –2026, (USD Million)
9.5.4. Middle East and Africa TV Analytics Market estimates and forecast by End Use, 2016 –2026, (USD Million)
9.5.5. Middle East and Africa TV Analytics Market estimates and forecast by Transmission Type, 2016 –2026, (USD Million)
9.6. Latin America
9.6.1. Latin America TV Analytics Market estimates and forecast, 2016 – 2026, (USD Million)
9.6.2. Latin America TV Analytics Market estimates and forecast by Component, 2016 –2026, (USD Million)
9.6.3. Latin America TV Analytics Market estimates and forecast by Deployment Type, 2016 –2026, (USD Million)
9.6.4. Latin America TV Analytics Market estimates and forecast by End Use, 2016 –2026, (USD Million)
9.6.5. Latin America TV Analytics Market estimates and forecast by Transmission Type, 2016 –2026, (USD Million)
9.6.6. Brazil
9.6.6.1. Brazil TV Analytics Market estimates and forecast, 2016 – 2026, (USD Million)
9.6.6.2. Brazil TV Analytics Market estimates and forecast by Component, 2016 –2026, (USD Million)
9.6.6.3. Brazil TV Analytics Market estimates and forecast by Deployment Type, 2016 –2026, (USD Million)
9.6.6.4. Brazil TV Analytics Market estimates and forecast by End Use, 2016 –2026, (USD Million)
9.6.6.5. Brazil TV Analytics Market estimates and forecast by Transmission Type, 2016 –2026, (USD Million)

Chapter 10. Competitive Landscape
10.1. Market Revenue Share By Manufacturers
10.2. Manufacturing Cost Breakdown Analysis
10.3. Mergers & Acquisitions
10.4. Market positioning
10.5. Strategy Benchmarking
10.6. Vendor Landscape

Chapter 11. Company Profiles
11.1. IBM Corporation
11.1.1. Company Overview
11.1.2. Financial Performance
11.1.3. End Use Insights
11.1.4. Strategic Initiatives
11.2. Google
11.2.1. Company Overview
11.2.2. Financial Performance
11.2.3. End Use Insights
11.2.4. Strategic Initiatives
11.3. The Nielsen Company LLC
11.3.1. Company Overview
11.3.2. Financial Performance
11.3.3. End Use Insights
11.3.4. Strategic Initiatives
11.4. Zapr
11.4.1. Company Overview
11.4.2. Financial Performance
11.4.3. End Use Insights
11.4.4. Strategic Initiatives
11.5. ALPHONSO INC.
11.5.1. Company Overview
11.5.2. Financial Performance
11.5.3. End Use Insights
11.5.4. Strategic Initiatives
11.6. TVSquared
11.6.1. Company Overview
11.6.2. Financial Performance
11.6.3. End Use Insights
11.6.4. Strategic Initiatives
11.7. Amobee Inc
11.7.1. Company Overview
11.7.2. Financial Performance
11.7.3. End Use Insights
11.7.4. Strategic Initiatives
11.8. 605
11.8.1. Company Overview
11.8.2. Financial Performance
11.8.3. End Use Insights
11.8.4. Strategic Initiatives
11.9. Clarivoy
11.9.1. Company Overview
11.9.2. Financial Performance
11.9.3. End Use Insights
11.9.4. Strategic Initiatives
11.10. TVBEAT INC.
11.10.1. Company Overview
11.10.2. Financial Performance
11.10.3. End Use Insights
11.10.4. Strategic Initiatives
Note: Product cover images may vary from those shown
  • Google
  • IBM Corporation
  • Zapr
  • The Nielsen Company LLC
  • TVSquared
  • ALPHONSO INC.
  • 605
  • Amobee Inc.
  • TVBEAT INC.
  • Clarivoy
  • DCMN
  • Blix
  • FiscOwl LLC
  • H-Tech
  • Realytics
  • Edgeware AB
  • FourthWall Media
  • Sorenson Media
  • iSpot.tv Inc.
  • Parrot Analytics Limited
  • Conviva Inc
  • Admo.tv
  • iQ Media Group Inc.
  • BrightLine Partners LLC.
Note: Product cover images may vary from those shown
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