Turkcell’s BiP has been one of the most successful OTT messaging apps to be developed by a telecoms operator. It was launched in 2013 in Turkey and reached a user base of 10 million monthly active users (MAUs) by the end of 2020, mostly in Turkey and Ukraine. BiP registered unprecedented growth in its number of users between January and February 2021, following an announcement of changes to WhatsApp’s terms and conditions.
Indeed, the BiP app was downloaded 70 million times worldwide (from the Caribbean to emerging Asia-Pacific) during the first weeks of January 2021, thereby tripling the number of MAUs. In this article, the analyst analyses why BiP experienced such a surge in popularity and identify its strength as a consumer messaging proposition and a white-label service for communication service providers (CSPs).
About the Author
Research Director - Consumer Services
Stephen directs the consumer research, which covers consumer mobile, fixed, convergence, digital services and video/entertainment markets. His specialist areas are mobile operator strategies, customer experience and telecoms growth opportunities. He has extensive experience in advising senior executives on strategic issues and speaking at - and chairing - conferences. Before joining Analysys Mason in 2004, Stephen worked in the industry on areas that include VoIP, next-generation service architecture and broadband access. He has a degree in economics and an interdisciplinary MRes from the University of London.