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Tourism Destination Market Insights - Eastern Europe (2021)

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  • 37 Pages
  • July 2021
  • Region: Europe
  • GlobalData
  • ID: 5367693
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This insight report includes an analysis of source markets, infrastructure and attractions, and assesses the risks and opportunities for Eastern Europe as a destination market.

Key Highlights
  • Russia was the most popular Eastern European destination. In 2019, Russia received 24.4 million international arrivals primarily due to a surge in Chinese tourists (CAGR 2016-19: 13.9%). 2020 saw inbound tourism decline by -79.7% YoY and it lost its title as the most visited destination within the region.
  • Boasting 14 UNESCO world heritage sites, impressive natural beauty and a list of iconic cities, Poland is a popular Eastern European destination for various tourist types. In the decade prior to the COVID-19 pandemic, it recorded some of the highest growth in international arrivals in the region (CAGR 2009-19: 6.6%). 2019 saw 21 million international arrivals primarily led by its popularity with European travelers.
  • Bulgaria relies more heavily on inbound tourism in comparison to domestic therefore the impact of COVID-19 and international travel restrictions is much greater than other destinations within the region. Pre-pandemic, Bulgaria received 9.4 million international arrivals and had enjoyed years of consecutive growth (CAGR 2009-19: 5.6%).

  • This report is part of the publisher's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case Eastern Europe.

Reasons to Buy
  • Obtain a clear and detailed insight into new developments in a popular tourist destination.
  • Use data and analysis to explore future trends related to international arrivals, airlines, niche tourism, and hotel developments.
  • Gain a strong understanding of the opportunities in the market, as well as the risks, to support better business decisions.

Table of Contents

  • Overview
  • COVID-19 Impact
  • Source Markets
  • Types of Tourism
  • Destination Focus: Ukraine
  • Destination Focus: Romania
  • Regional Risk & SWOT Analysis
  • About the Publisher

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Wizz Air
  • Ryanair
  • easyJet
  • Eurowings
  • GAdventures
  • Intrepid Travel
  • Trip.com Group
  • Wyndham Hotels & Resorts