The 5 Key Questions Addressed by this Report:
- How many physicians were reached by Imfinzi through reportable promotional activity in 2020 and how does this compare to its peer set in the Bladder Cancer, Non-Small Cell Lung Cancer, and Small Cell Lung Cancer markets?
- What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
- How does AstraZeneca's depth of coverage vary within key specialties (e.g., Hematology/Oncology, Medical Oncology, Radiation Oncology, and Internal Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
- How often are physicians receiving paid meals for Imfinzi throughout the year (e.g., monthly, quarterly, annually)?
- Who were the most frequent meal recipients and top paid speakers for Imfinzi in 2020?
- Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. More than five years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
- Over 3,500 paid interactions across 1,700 physicians made on behalf of Imfinzi were carefully examined to support our analysis. In addition, interaction data from 19 peer products (i.e. Alecensa, Alimta, Alunbrig, Balversa, Bavencio, Cyramza, Gilotrif, Jelmyto, Keytruda, Lorbrena, Mvasi, Opdivo, Padcev, Tabrecta, Tagrisso, Tecentriq, Xalkori, Zepzelca, and Zirabev) was leveraged to provide benchmarking and market insights.
Note: Product cover images may vary from those shown