The 5 Key Questions Addressed by this Report:
- How many physicians were reached by Jardiance through reportable promotional activity in 2020 and how does this compare to its peer set in the Reduce Risk of Major Cardiovascular Events and Type 2 Diabetes - SGLT2 markets?
- What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
- How does Boehringer Ingelheim and Eli Lilly's depth of coverage vary within key specialties (e.g., Family Medicine, Internal Medicine, Cardiology, and Endocrinology) and how does this compare to its peers and the overall set of rep-accessible physicians?
- How often are physicians receiving paid meals for Jardiance throughout the year (e.g., monthly, quarterly, annually)?
- Who were the most frequent meal recipients and top paid speakers for Jardiance in 2020?
- Author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. More than five years of longitudinal data is available - covering payments to more than 1,000,000 U.S. healthcare professionals.
- Over 126,400 paid interactions across 34,700 physicians made on behalf of Jardiance were carefully examined to support our analysis. In addition, interaction data from 12 peer products (i.e. Farxiga, Glyxambi, Invokana, Ozempic, Segluromet, Steglatro, Steglujan, Synjardy, Trijardy XR, Trulicity, Vascepa, and Victoza) was leveraged to provide benchmarking and market insights.
Note: Product cover images may vary from those shown