Global Projection Mapping Market

Projection mapping is defined as a kind of projection technology which is utilized turn an object for the purpose of projecting a video, animation and some other colorful displays. Areas or objects used for projection mapping like small indoor objects as well as big theatrical stages, buildings/industrial landscapes. Projection mapping can be used for live concerts, theater, advertising, gaming, computing, and decoration purpose.

Market Drivers

The rise in adoption of projection mapping for media events is expected to boost the global projection mapping market over the forecast period. Also, the increase in advertising expenditure as well as growing demand for high brightness projectors are some driving factors for the growth of the projection mapping market worldwide. Easy availability of various options of 2-dimension, 3-dimension and 4-dimension also positively influence the growth of global projection mapping market.

Moreover, the increase in technological developments and new product launches by key players is expected to propel the global projection mapping market. For instance, in April 2021, Panasonic had launched new solution for real-time tracking in projection mapping aimed at the entertainment & production industries. This solution is used to project images in real-time, with pinpoint accuracy, onto fast-moving objects using a Real-Time Tracking Software Development Kit for the Panasonic PT-RQ35K projector.

Market Restraints

High cost of projection mapping is the major restraint which expected to hamper the global projection mapping market growth over the forecast period. Cost is the important parameters affecting the consumer buying behavior and it is a key factor for projection mapping product & service providers. In the current market, most projection mapping products are highly priced, which only the affluent can afford which may affect the market growth.

Market Segmentation

The Global Projection Mapping Market is segmented into Offering such as Hardware (Projector, and Media Server), and Software, by throw distance market is segmented into Standard throw, and short throw, by Dimension market is segmented into 2D, 3D, and 4D. Further, market is segmented into application such as Media Events, Venue Openings, Entertainment, Product Launches, Retail, and Others.

Media Event is expected to hold largest market share of the global projection mapping market, owing to the increase in number of media events & sporting events across the globe. Also, projection mapping is extensively used in the opening ceremonies & half-time shows of major sporting events and at venues such as auditoriums & places with massive crowd gatherings to enhance the visual experience and facilitate greater audience engagement.

Regional Analysis

The Global Projection Mapping Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. The North America region dominates the projection mapping market due to the increase in demand for 4-dimension content projection, the growing use of augmented and virtual reality, the increase in availability of 3D & 4D content and hosts several corporate events, shows and sports events.

Key Players

The major players in the projection mapping market are Panasonic Corporation, NEC Display Solutions, Epson, BenQ, Christie Digital Systems, ViewSonic Corporation, Vivitek Corporation, Green Hippo Ltd., Pixel Rain Digital, Barco, etc. The report comprises profiles of above companies along with their SWOT analysis and market strategies in the global projection mapping market.

Market Taxonomy

By Offering

• Hardware

o Projector

o Media Server

• Software

By Throw Distance

• Standard throw
• Short throw

By Dimension

• 2D
• 3D
• 4D

By Application

• Media Events
• Venue Openings
• Entertainment
• Product Launches
• Retail
• Others

By Region

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa

Key Questions Addressed by the Report

• What are the Key Opportunities in Global Projection Mapping Market?
• What will be the growth rate from 2019 to 2027?
• Which segment/region will have highest growth?
• What are the factors that will impact/drive the Market?
• What is the competitive Landscape in the Industry?
• What is the role of key players in the value chain?