OTT services are commonly called as Over the Top services which offers film and television content through high speed internet connection instead of satellite or cable provider. OTT services helps in easy access to high fidelity network and serves buffer free experience to the customer. These are paid services, in which user have to pay particular amount to start this services. Netflix, and Amazon Prime are the examples of OTT services.
Market Drivers
Increase in penetration of smartphones and tablets is expected to increase in demand for OTT services, during this forecast period. Furthermore, availability of broadband infrastructure, and growing personalization of technology will have the positive impact on global OTT services market growth. Moreover, new launches of OTT services expected to propel the global OTT services market growth. For instance, in June 2019, In10 Media had launched global OTT services for documentaries, which named as DocuBay.It is subscription based OTT service. DocuBay provides documentary films to across genres. Also, in January 2020, ViaCom18 hand launched its new subscription based service which called as Voot Select. Voot select serves best digital content for customers.
Market Restraints
However, lack of awareness regarding the benefit of OTT is the restraining factor which is expected to hamper the global OTT Services market growth.
Market Segmentation
Global OTT Services Market is segmented into device type such as Smart Tvs, Smartphones, Laptop Desktops & Tablet, Gaming Consoles, Set-top Box, and Others, by content type such as Communication, Games, Audio, Video, and Others. Further, Global OTT Services Market is segmented into revenue type such as Hybrid, Advertisement, Subscription, and Others, by user type such as Personal, and Commercial, and by end user such as BFSI, Government, E-Commerce, IT & Telecommunication, Health & Fitness, Education & Training, Media & Entertainment, and Others.
Also, Global OTT Services Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
Market Key Players
Various key players are discussed in this report such as Tencent Holdings Ltd. , Microsoft Corporation, Rakuten Inc., Telestra, Facebook, Apple Inc., Google LLC, Hulu, LLC, Netflix, and Amazon Web Services (AWS).
Market Taxonomy
By Device Type
By Content Type
By Revenue Type
By User Type
By End User
By Region
Market Drivers
Increase in penetration of smartphones and tablets is expected to increase in demand for OTT services, during this forecast period. Furthermore, availability of broadband infrastructure, and growing personalization of technology will have the positive impact on global OTT services market growth. Moreover, new launches of OTT services expected to propel the global OTT services market growth. For instance, in June 2019, In10 Media had launched global OTT services for documentaries, which named as DocuBay.It is subscription based OTT service. DocuBay provides documentary films to across genres. Also, in January 2020, ViaCom18 hand launched its new subscription based service which called as Voot Select. Voot select serves best digital content for customers.
Market Restraints
However, lack of awareness regarding the benefit of OTT is the restraining factor which is expected to hamper the global OTT Services market growth.
Market Segmentation
Global OTT Services Market is segmented into device type such as Smart Tvs, Smartphones, Laptop Desktops & Tablet, Gaming Consoles, Set-top Box, and Others, by content type such as Communication, Games, Audio, Video, and Others. Further, Global OTT Services Market is segmented into revenue type such as Hybrid, Advertisement, Subscription, and Others, by user type such as Personal, and Commercial, and by end user such as BFSI, Government, E-Commerce, IT & Telecommunication, Health & Fitness, Education & Training, Media & Entertainment, and Others.
Also, Global OTT Services Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
Market Key Players
Various key players are discussed in this report such as Tencent Holdings Ltd. , Microsoft Corporation, Rakuten Inc., Telestra, Facebook, Apple Inc., Google LLC, Hulu, LLC, Netflix, and Amazon Web Services (AWS).
Market Taxonomy
By Device Type
- Smart Tvs
- Smartphones
- Laptop Desktops & Tablet
- Gaming Consoles
- Set-top Box
- Others
By Content Type
- Communication
- Games
- Audio
- Video
- Others
By Revenue Type
- Hybrid
- Advertisement
- Subscription
- Others
By User Type
- Personal
- Commercial
By End User
- BFSI
- Government
- E-Commerce
- IT & Telecommunication
- Health & Fitness
- Education & Training
- Media & Entertainment
- Others
By Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
Table of Contents
1. Executive Summary
3. Market Background
5. Global OTT Services Market Analysis, By Device Type
6. Global OTT Services Market Analysis, By Content Type
7. Global OTT Services Market Analysis, By Revenue Type
8. Global OTT Services Market Analysis, By User Type
9. Global OTT Services Market Analysis, By End User
10. Global OTT Services Market Analysis, By Region
11. North America OTT Services Market Analysis and Forecast (2017-2027)
12. Europe OTT Services Market Analysis and Forecast (2017-2027)
13. Asia Pacific OTT Services Market Analysis and Forecast (2017-2027)
14. Latin America OTT Services Market Analysis and Forecast (2017-2027)
15. Middle East & Africa OTT Services Market Analysis and Forecast (2017-2027)
16. Competition Analysis
17. Company Profiles
Companies Mentioned
- Tencent Holdings Ltd.
- Microsoft Corporation
- Rakuten Inc.
- Telestra
- Apple Inc.
- Google LLC
- Hulu LLC
- Netflix
- Amazon Web Services (AWS)
