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Wider Opportunities for a Funnel Dispenser - Packaging Seize+Adapt Concept

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  • 13 Pages
  • June 2021
  • Region: Global
  • GlobalData
  • ID: 5390621
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"Wider Opportunities for a Funnel Dispenser - Packaging Seize+Adapt Concept" uses the publisher's Pack-Track packaging innovation tool to take a closer look at a pack format used in South Korea by Hyper International for Natural Tree Funnel ethanol screenwash solution, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using the publisher's Pack-Track packaging innovation tool and takes a closer look at a funnel that can be used to aid dispensing, and considers how the format could potentially cross over into other categories.

  • This pack format offers convenience that could work well for those who use products away from home.
  • In the quest for more valuable products and experiences, consumers are looking beyond the sensory aspect toward more visible benefits and functions that can enhance their user experience.
  • Time scarcity and enhanced mobility lead to consumption occasions occurring in less conventional environments and situations, resulting in easy-to-consume, on-the-go products.

Reasons to Buy
  • Use the publisher's Packaging Seize+Adapt Concept series to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.

Table of Contents

  • About the Publisher's Research
  • What is Seize+Adapt?
  • The packaging innovation: convenience
  • How does the innovation align to TrendSights?
  • Wider opportunities for a funnel dispenser
  • Appendix
  • Meet the Author
  • About the Publisher

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Hyper International Inc.