Wider Opportunities for a Funnel Dispenser - Packaging Seize+Adapt Concept

"Wider Opportunities for a Funnel Dispenser - Packaging Seize+Adapt Concept" uses the publisher's Pack-Track packaging innovation tool to take a closer look at a pack format used in South Korea by Hyper International for Natural Tree Funnel ethanol screenwash solution, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using the publisher's Pack-Track packaging innovation tool and takes a closer look at a funnel that can be used to aid dispensing, and considers how the format could potentially cross over into other categories.

Scope

• This pack format offers convenience that could work well for those who use products away from home.
• In the quest for more valuable products and experiences, consumers are looking beyond the sensory aspect toward more visible benefits and functions that can enhance their user experience.
• Time scarcity and enhanced mobility lead to consumption occasions occurring in less conventional environments and situations, resulting in easy-to-consume, on-the-go products.

Reasons to Buy

• Use the publisher's Packaging Seize+Adapt Concept series to inspire packaging innovation.
• Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
• Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.