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Global Ready to Drink Premixes Market (2021-2026) by Product Type, Type, Distribution Channel, Geography, Competitive Analysis and the Impact of Covid-19 with Ansoff Analysis

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  • 170 Pages
  • April 2021
  • Region: Global
  • Infogence Global Research
  • ID: 5392867
The Global Ready to Drink Premixes Market is estimated to be USD 23.5 Bn in 2021 and is expected to reach USD 32.2 Bn by 2026, growing at a CAGR of 6.5%.

Market Dynamics

The increasing trend of a healthy lifestyle and healthy diet is majorly driving the market growth. The busy lifestyle leading to the demand for ready-to-go foods and beverages has increased the ready-to-drink premixes market. The rising popularity of health drinks among millennials, Gen Z consumers, and sportspersons has attracted consumers across the globe. In addition, the rising demand for new and ethnic flavors and increasing social media marketing are influencing the market growth. However, a wide range of alternatives such as red bull, soda, and cloud-9 have hampered the market growth. In addition, heavy taxation, duties, and adverse effect associated with alcoholic drinks are some of the factors hindering the market growth.

Increasing online distribution channels and new innovative development of ready-to-drink premixes are anticipated to pave new opportunities for the market during the forecast period.

Market Segmentation

The Global Ready to Drink Premixes Market is segmented further based on Product Type, Type, Distribution Channel, and Geography.

By Product Type, the market is classified into alcoholic and non-alcoholic. Amongst the two, the non-alcoholic segment is estimated to hold the highest market share during the forecast period.

By Type, the market is classified as RTD and high strength premixes. Amongst the two, the RTD segment is estimated to hold the highest market share during the forecast period.

By Distribution Channel, the market is classified as supermarket & hypermarket, liquor specialist store, online retailing, duty-free stores, and others. Amongst all, the supermarket & hypermarket segment is estimated to hold the highest market share during the forecast period.

By Geography, North America is projected to lead the market.

Recent Developments

1. E.&J. Gallo with the acquisition of ready-to-drink shot brand Liqs. Liqs is engaged in marketing premixed cocktails- Margarita, Strawberry Margarita, and Mojito. - 26th May 2021.
2. Bacardi completely acquired premixed cocktail company, Tails - 20th November 2020.

Company Profiles

Some of the companies covered in this report Anheuser-Busch InBev Sa/Nv, Bacardi Limited, The Boston Beer Company, Inc., Brown-Forman Corp., Diageo Plc, Distell Group Limited, etc.

Competitive Quadrant

The report includes a Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?
  • The report offers a comprehensive evaluation of the Global Ready to Drink Premixes Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter’s 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains a competitive analysis using the Positioning Quadrants, the analyst’s Proprietary competitive positioning tool.

Report Highlights:
  • A complete analysis of the market, including parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market
Frequently Asked Questions about the Global Ready to Drink Premixes Market

What is the estimated value of the Global Ready to Drink Premixes Market?

The Global Ready to Drink Premixes Market was estimated to be valued at $23500 Million in 2021.

What is the growth rate of the Global Ready to Drink Premixes Market?

The growth rate of the Global Ready to Drink Premixes Market is 6.5%, with an estimated value of $32200 Million by 2026.

What is the forecasted size of the Global Ready to Drink Premixes Market?

The Global Ready to Drink Premixes Market is estimated to be worth $32200 Million by 2026.

Who are the key companies in the Global Ready to Drink Premixes Market?

Key companies in the Global Ready to Drink Premixes Market include AB Inbev, Anheuser, Busch Inbev Sa/Nv, Asahi Group Holdings, Ltd, Bacardi Limited, Boston Beer, Brown, Forman Corp. and Diageo Plc.

Table of Contents

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Shareholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size and Segmentation
3.3 Market Outlook
4 Market Influencers
4.1 Drivers
4.1.1 Increasing Trend of Healthy Drinks
4.1.2 Rising Demand from Millennium and Gen Y
4.1.3 Growing Demand for New and Ethnic Flavours
4.2 Restraints
4.2.1 Availability of Alternatives
4.2.2 Heavy Taxation and Duties
4.3 Opportunities
4.3.1 Increasing E-Commerce and Online Shopping
4.3.2 Companies Developing New Ready to Drink Premixes
4.4 Challenges
4.4.1 Side Effects Associated with Drinks
4.5 Trends
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter’s Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff Matrix Analysis
6 Global Ready to Drink Premixes Market, By Product Type
6.1 Introduction
6.2 Alcoholic
6.3 Non- Alcoholic
7 Global Ready to Drink Premixes Market, By Type
7.1 Introduction
7.2 Ready-To-Drink (RTD)
7.2.1 Spirit-Based RTDs
7.2.2 Wine-Based RTDs
7.2.3 Malt-Based RTDs
7.3 High Strength Premixes
8 Global Ready to Drink Premixes Market, By Distribution Channel
8.1 Introduction
8.2 Supermarket & Hypermarket
8.3 Liquor Specialist Store
8.4 Online Retailing
8.5 Duty-Free Stores
8.6 Others
9 Global Ready to Drink Premixes Market, By Geography
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.2.3 Mexico
9.3 South America
9.3.1 Brazil
9.3.2 Argentina
9.3.3 Chile
9.3.4 Colombia
9.4 Europe
9.4.1 UK
9.4.2 France
9.4.3 Germany
9.4.4 Italy
9.4.5 Spain
9.4.6 Netherlands
9.4.7 Sweden
9.4.8 Russia
9.4.9 Rest of Europe
9.5 Asia-Pacific
9.5.1 China
9.5.2 Japan
9.5.3 India
9.5.4 Indonesia
9.5.5 Malaysia
9.5.6 South Korea
9.5.7 Australia
9.5.8 Sri Lanka
9.5.9 Thailand
9.5.10 Rest of APAC
9.6 Middle-East and Africa
9.6.1 Qatar
9.6.2 Saudi Arabia
9.6.3 South Africa
9.6.4 United Arab Emirates
10 Competitive Landscape
10.1 Competitive Quadrant
10.2 Market Share Analysis
10.3 Strategic Initiatives
10.3.1 M&A and Investments
10.3.2 Partnerships and Collaborations
10.3.3 Product Developments and Improvements
11 Company Profiles
11.1 AB Inbev
11.2 Anheuser-Busch Inbev Sa/Nv
11.3 Asahi Group Holdings, Ltd
11.4 Bacardi Limited
11.5 Boston Beer
11.6 Brown-Forman Corp.
11.7 Carlsberg Breweries A/S
11.8 Diageo Plc
11.9 Distell Group Limited
11.10 Global Brands Ltd
11.11 Halewood International Ltd
11.12 Heineken NV (Heiny)
11.13 Jack Daniel
11.14 Kirin Holdings Co
11.15 Mark Anthony Brands, Inc.
11.16 Mionetto S.p.A
11.17 Radico Khaitan
11.18 Stock Spirits Group
11.19 Suntory Holdings Ltd
11.20 The Boston Beer Company, Inc.
12 Appendix
12.1 Questionnaire

Companies Mentioned

  • AB Inbev
  • Anheuser-Busch Inbev Sa/Nv
  • Asahi Group Holdings, Ltd
  • Bacardi Limited
  • Boston Beer
  • Brown-Forman Corp.
  • Carlsberg Breweries A/S
  • Diageo Plc
  • Distell Group Limited
  • Global Brands Ltd
  • Halewood International Ltd
  • Heineken NV (Heiny)
  • Jack Daniel
  • Kirin Holdings Co
  • Mark Anthony Brands, Inc.
  • Mionetto S.p.A
  • Radico Khaitan
  • Stock Spirits Group
  • Suntory Holdings Ltd
  • The Boston Beer Company, Inc.