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Global Automotive Virtual Reality Growth Opportunities

  • ID: 5393442
  • Report
  • July 2021
  • Region: Global
  • 84 Pages
  • Frost & Sullivan

FEATURED COMPANIES

  • Audi
  • BMW
  • Disney
  • Holoride
  • Tesla
  • VW

Virtual Reality (VR) is an advanced immersive technology used in industries, such as healthcare, gaming, smartphone, and manufacturing, for a wide range of use cases to enhance user productivity and to provide high-definition entertainment services. The automotive industry has been experimenting with VR in manufacturing facilities and dealer showrooms. The urgency to digitize retail practices has taken priority like never before. VR offers virtual showroom tours, test drives, and 360° views of vehicle interiors for an immersive customer experience.

In OEM manufacturing facilities, prototype designing is simplified using VR simulation and helps in making changes seamlessly. Virtual employee training programs, self-driving vehicle simulation testing, and collaborative design reviews are some use cases that can be implemented through VR. However, VR inside cars are very niche today. Gaming-capable processors are prerequisites to implementing VR in cars and, hence, VR-based entertainment services will be piloted in premium brands (such as Tesla, Audi) between 2023 and 2025. This study will analyze the different VR applications in the automotive industry and the potential growth opportunities and challenges of implementing VR in connected vehicles.

VR is used majorly in automotive digital showrooms and vehicle production environments for an interactive user experience and improved employee productivity. However, VR in cars is still a niche use case, and is expected to be implemented beyond 2023. VR will be used for entertainment purposes, such as movie streaming, media playback, gaming consoles, virtual tours, and online concerts by passengers in future ownership and usership vehicles. On-demand digital cockpits will redefine the in-car experience for consumers, with focus on comfort and convenience. Future connected vehicles are expected to have individual sound bubbles and dedicated infotainment screens for each passenger.

VR will play a critical role to support virtual entertainment options and provide personalized experiences for passengers.

Growth Opportunities

5G is expected to slowly eliminate the bottleneck of computing power, latency rates, and high-speed network connectivity needed for real-time VR services in the automotive industry. VR will enable automakers to fast-track the self-driving vehicle testing process through multiple virtual simulations. VR simulations will ensure AV safety testing to be done at minimal costs virtually instead of complex road trial programs. The publisher expects that premium vehicles and luxury brands with advanced processors and GPU compute capabilities will be the first ones to launch in-vehicle VR applications. Tesla announced a new gaming computer in Model S and X vehicles to support gaming and entertainment services. Audi, along with Holoride and Disney, demonstrated an in-car VR experience while the vehicle was in motion. Such developments indicate the inclination of premium brands such as Tesla and Audi to implement VR in vehicles. OEMs such as VW and BMW are expected to follow suit.

Challenges

The overall cost of a VR setup is expensive and can be integrated with only high-performance computing devices to see the best results, thereby, increasing the overall service subscription costs for passengers. For a fully immersive experience, a 360-degree view is critical in VR. This requires robust Internet connectivity throughout the vehicle journey with low latency rates and higher speeds. Else, the VR experience will be poor with less real-time response and a disorientating experience that can lead to motion sickness for users. Lack of regulations to monitor automotive VR deployments, safety protocols, and best practices when viewing VR content will challenge VR implementation in vehicles.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Audi
  • BMW
  • Disney
  • Holoride
  • Tesla
  • VW

Strategic Imperatives

  • Why Is It Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • The Impact of the Top Three Strategic Imperatives on Automotive VR Industry
  • Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis, Automotive VR Market

  • Virtual Reality in the Automotive Industry - Key Findings
  • Global VR Ecosystem Overview
  • VR Ecosystem Classification
  • Hierarchy of VR Technologies
  • Current VR Headset Offerings in the Market
  • Automotive VR Market - Scope Analysis
  • Automotive VR Segmentation in the Industry
  • Key Growth Metrics for VR in Connected Cars
  • Forecast Assumptions, VR in Connected Cars
  • Growth Drivers for Connected Cars VR Adoption
  • Growth Restraints for Connected Cars VR Adoption
  • Connected Cars With Embedded Telematics: Forecast to 2030
  • VR in Connected Cars Penetration
  • Connected Cars With VR - Bearish Scenario
  • Connected Cars With VR - Likely Scenario
  • Connected Cars With VR - Bullish Scenario
  • Analysis of VR Growth Factors in Different Scenarios

Automotive VR Overview, Trends Analysis and OEM Initiatives

  • VR Application by Industry for Business and Consumer
  • Automotive VR Drivers - Regional Impact Analysis
  • Automotive VR Challenges - Regional Impact Analysis
  • Key VR Applications Focused on by Automakers
  • Key Automotive VR Focus - Western Companies
  • Key Automotive VR Focus - Japan and Korea
  • Key Automotive VR Focus - Chinese Companies
  • VR in Future Cockpit Entertainment Features
  • What is the Customer Willingness to pay for In-Vehicle VR?
  • Case Study: Audi and Holoride’s Cockpit Technology
  • VR for Driving Simulation and Vehicle Configurator
  • VR for Internal Training Programs
  • VR for Industry 4.0 and Digital Showrooms
  • Next Gen Automotive VR Solutions for Consumers
  • Customer Expectation From Virtual Reality
  • Key Parameters - Satisfaction Versus Importance
  • VR/AR Automotive Use Case - Benefit Versus Complexity

Current and Future Trends of Virtual Reality in the Automotive Industry

  • Impact of 5G on VR Applications
  • 5G is a Key Enabler in VR Deployment
  • Future Automotive VR Offerings and Their Impact
  • VR Impact on Autonomous Vehicles
  • VR’s Impact on Connected Mobility
  • VR’s Impact on Shared Mobility
  • VR’s Impact on Electric Vehicles
  • Different Types of VR Devices for an In-vehicle Experience
  • Automakers’ Roadblocks to Implement VR in Vehicles

Virtual Reality Supplier Ecosystem and Competitive Analysis

  • VR Ecosystem by Type of Participant
  • Traditional VR Value Chain
  • Revenue Model in the VR Ecosystem
  • Key Comparison Between Key VR Headset Providers
  • Automotive VR In-Car Sensor Requirements
  • VR Headset Breakdown by Suppliers
  • Summary of Key VR Suppliers in Automotive
  • Key Global VR Start-ups Working in the Automotive Space

Conclusions and Future Outlook

  • Key VR Use Cases for OEMs - Future Potential
  • Key Conclusions and Future Outlook

Growth Opportunity Universe, Automotive VR Market

  • Growth Opportunity 1: 5G Connectivity Will Spearhead the VR Technology in Connected Vehicles
  • Growth Opportunity 2: VR Will Continue to Drive Productivity Use Cases in Vehicle Manufacturing Plants
  • Growth Opportunity 3: Future Digital Cockpits Will Drive VR Adoption for Gaming and Entertainment Services

Next Steps

  • Your Next Steps
  • List of Exhibits
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Audi
  • BMW
  • Disney
  • Holoride
  • Tesla
  • VW
Note: Product cover images may vary from those shown
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