+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

A Compilation of CXO Insights - Case Study

  • PDF Icon


  • 60 Pages
  • July 2021
  • Region: India
  • IMA India
  • ID: 5393874

The ‘Case Studies Compendium’ Contains Valuable Case-Studies That Examine Various Aspects of Running a Business in India


  • As one of the country's largest content-based peer group platforms for CEOs and top functional executives, comprising more than 2,000 Indian and global business/functional heads from over 1,200 member companies, this research and opinion has informed the perspectives of business leaders for over 26 years.
  • These briefing sessions, led by well-regarded speakers from industry, government, academia and the media, offer candid and authoritative perspectives on a wide range of economic, policy, business and functional issues. Insights from these sessions are captured and distilled into crisp, focused conclusions papers.
  • In addition, the publisher's in-house research team, which comes with decades of collective experience tracking the Indian operating environment, has created a vast collection of original, business-centric research papers of direct relevance to corporate decision-makers. These cover subjects ranging from economic and policy analysis to industry trends, management practices and emerging business ideas.
  • Collectively, this body of work contains rich lessons, fascinating case studies and deep, often unique perspectives on the challenges, opportunities and - most of all - the reality of operating in India. This series of compendiums is an attempt to share some of the most timeless and relevant learnings, both from our original research and from selectively curated session-conclusion papers.

Case Studies

The ‘Case Studies Compendium' contains valuable case-studies that examine various aspects of running a business in India. These include examples of successful growth strategies that cut across sectors; marketing- and technology-related best practices; the stories of several cutting-edge start-ups; and lessons in leadership.

Table of Contents

About Compendiums
1. Growth Strategy
I. Growth through Alliances and Partnerships
II. e-Choupal 4.0
III. Financing the Bottom of the Pyramid: Game-Changing Impact
IV. Enduring Organisations: Leadership Lessons
V. The IndiGo Story: How Finance Helped Drive Operational Excellence
VI. Second Coming: Learning from Success and Failure
2. Start-ups
I. The Unicorn Way: Redefining Excellence
II. Scaling Impact: The Case of Akshaya Patra
III. The DNA of a Start-Up
IV. Decoding the Uber Story
3. Marketing & Technology
I. The New Age Consumer Rules
II. Transforming Business Models Through a Mobile-first Strategy
III. Building a Successful Brand from Scratch
IV. Cutting Edge Social Media Marketing in the 2020s
V. Covid-19: The New Branding Imperatives
VI. Technology Disruptions: Changing the Rules of the Game
4. Leadership
I. Leadership in Crisis: Key Lessons
II. Leadership in crisis: A View from the Trenches