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Wi-Fi Analytics Market Size, Share & Analysis by Component, by Application, by Deployment, by Location, by Region, Forecast to 2027

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  • 223 Pages
  • November 2020
  • Region: Global
  • Reports and Data
  • ID: 5396931
Increasing use of Wi-Fi analytics to gather data on Wi-Fi-enabled devices such as smartphones, tablets, laptops, and other devices to formulate informed decisions about physical locations is a key factor driving market revenue growth.

Market Size - USD 6.63 Billion in 2020, Market Growth - CAGR of 25.6%, Market Trends - Rising development of smart cities and increasing government initiatives to further expand adoption of Wi-Fi hotspots.

The global Wi-Fi analytics market size is expected to reach USD 40.93 Billion in 2028, and register a CAGR of 25.6% during the forecast period. Increasing BYOD trend among various large scale enterprises, and SMEs (Small and Medium Enterprises), and rising adoption of technologically advanced digital learning platforms are some of the major factors expected to drive revenue growth of the global Wi-Fi analytics market.

However, rising concerns regarding privacy of customer data owing to easy tracking of customer location through Wi-Fi-enabled devices could hamper revenue growth of the global Wi-Fi analytics market. In addition, stringent government regulations regarding use of Wi-Fi connection to collect data is expected to restrain market revenue growth.

Some Key Findings From the Report:

  • Among the component segments, the solutions segment accounted for the largest revenue share of 54.0% in the global Wi-Fi analytics market in 2020.
  • The Asia Pacific market size was USD 1.35 Billion in the global Wi-Fi analytics market in 2020, and revenue from the regional market is expected to expand at a robust revenue growth rate during the forecast period.
  • Key players profiled in the report include Cisco Systems Inc., Purple, Skyfii, July Systems, Euclid, Zebra Technologies, Cloud4wi, Fortinet, Ruckus Wireless, Yelp, and RetailNext. The market players have adopted various strategies including mergers, acquisitions, partnerships, and new product developments, among other strategies, to stay ahead of the competition and expand market footprint.
  • In mid-2020, Cisco Systems Inc., acquired ThousandEyes, a cloud intelligence platform that offers key insights and visibility into the delivery of digital applications over the cloud and internet. Under the acquisition agreement, Cisco Systems, Inc. will integrate the cloud and internet capabilities of ThousandEyes into the former’s core AppDynamics and Enterprise Networking and Cloud portfolio.

For the purpose of this report, the global Wi-Fi analytics market is segmented on the basis of component, location, deployment, application, and region:

Component Outlook (Revenue, USD Billion; 2018 - 2028)

  • Solutions
  • Services

Deployment Outlook (Revenue, USD Billion; 2018 - 2028)

  • Cloud
  • On Premise

Location Outlook (Revenue, USD Billion; 2018 - 2028)

  • Indoor
  • Outdoor

Application Outlook (Revenue, USD Billion; 2018 - 2028)

  • Footfall Analytics
  • Customer Experience Management
  • Customer Behavior Analytics
  • Customer Engagement
  • Customer Loyalty Management
  • Others

Region Outlook (Revenue, USD Billion; 2018 - 2028)

  • North America
  • US
  • Canada
  • Mexico
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Benelux
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Rest of Latin America
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of Middle East & Africa

Reasons to Buy the Report

  • A robust analysis and estimation of the Wi-Fi Analytics Market with four levels of quality check - in-house database, expert interviews, governmental regulation, and a forecast specifically done through time series analysis
  • A holistic competitive landscape of the all the major players in the Wi-Fi Analytics Market. The report covers their market shares, strategic initiatives, new product launches, R&D expenditure, M&As, Joint ventures, expansionary plans, product wise metric space analysis and key developments
  • Go-to-market strategies specifically formulated in line with location analysis which takes into the factors such as government regulations, supplier mapping, supply chain obstacles, and feedback from local vendors
  • Most deep dive segmental bifurcation available currently in the market. Our stellar methodology helps us understand the overall gamut of the supply chain and will help you explain the current market dynamics
  • Special focus given on vendor landscape, supplier portfolio, customer mapping, production capacity, and yearly capacity utilization

Table of Contents

Chapter 1. Market Synopsis
1.1. Market Definition
1.2. Research Scope & Premise
1.3. Methodology
1.4. Market Estimation Technique
Chapter 2. Executive Summary
2.1. Summary Snapshot, 2018 - 2026
Chapter 3. Wi-Fi Analytics Market Segmentation & Impact Analysis
3.1. Wi-Fi Analytics Market Segmentation Analysis
3.2. Wi-Fi Analytics Market Value Chain Analysis, 2017-2026
3.3. Wi-Fi Analytics Market Impact Analysis
3.3.1. Market driver analysis Growing competition of offline retail businesses with online retail businesses Increasing usage of public Wi-Fi hotspots across various locations Increasing Penetration of Smart Devices Growing prominence of data-analytics in Brick-And-Mortar Businesses Upsurge Government Initiatives for developing Smart Cities
3.3.2. Market restraint analysis Concerns pertaining to privacy of data Strict Government Regulations
3.3.3. Market opportunities Increasing use of IoT across Business Increasing use of Social Media to engage customers
3.3.4. Market Challenges Intricacies in Collecting and Integrating Customer Data from Ubiquitous Platforms.
3.4. Industry analysis - Porter's Analysis
3.5. Wi-Fi Analytics Market Competitive scenario, 2018
Chapter 4. Wi-Fi Analytics Market by Component (Insights & Trends)
4.1. Wi-Fi Analytics Market share by Component, 2019 & 2026
4.2. Solutions
4.2.1. Solutions, by Type Wi-Fi-based location Analytics Solution Wi-Fi-based Indoor Positioning Solution
4.3. Services
4.3.1. Services, by Type Professional Services Managed Services
Chapter 5. Wi-Fi Analytics Market by Application (Insights & Trends)
5.1. Wi-Fi Analytics Market share by Application, 2019 & 2026
5.2. Footfall Analytics
5.3. Customer Experience Management
5.4. Customer Behavior Analytics
5.5. Customer Engagement
5.6. Customer Loyalty Management
Chapter 6. Wi-Fi Analytics Market, by Type of Deployment (Insights & Trends)
6.1. Wi-Fi Analytics Market share by Type of Deployment, 2019 & 2026
6.2. Cloud
6.3. On-Premises
Chapter 7. Wi-Fi Analytics Market, by Type of Location (Insights & Trends)
7.1. Wi-Fi Analytics Market share by Type of Location, 2019 & 2026
7.2. Indoor
7.3. Outdoor
Chapter 8. Wi-Fi Analytics Market Regional Outlook
8.1. Wi-Fi Analytics Market share by Region, 2019 & 2026
8.2. North America
8.2.1. US
8.2.2. Canada
8.2.3. Mexico
8.3. Europe
8.3.1. Germany
8.3.2. France
8.3.3. UK
8.3.4. Rest of Europe
8.4. APAC
8.4.1. China
8.4.2. Japan
8.4.3. South Korea
8.4.4. Rest of APAC
8.5. RoW
8.5.1. Middle East
8.5.2. Africa
8.5.3. South America
Chapter 9. Competitive Landscape
9.1. Market Revenue Share by Manufacturers
9.2. Manufacturing Cost Breakdown Analysis
9.3. Mergers & Acquisitions
9.4. Market positioning
9.5. Strategy Benchmarking
9.6. Vendor Landscape
Chapter 10. Company Profiles
10.1. Cisco
10.1.1. Company Overview
10.1.2. Financial Performance Revenue Price Gross Margin
10.1.3. Type Benchmarking
10.1.4. Strategic Initiatives
10.2. Purple
10.2.1. Company Overview
10.2.2. Financial Performance Revenue Price Gross Margin
10.2.3. Type Benchmarking
10.2.4. Strategic Initiatives
10.3. Skyfii
10.3.1. Company Overview
10.3.2. Financial Performance Revenue Price Gross Margin
10.3.3. Type Benchmarking
10.3.4. Strategic Initiatives
10.4. July Systems
10.4.1. Company Overview
10.4.2. Financial Performance Revenue Price Gross Margin
10.4.3. Type Benchmarking
10.4.4. Strategic Initiatives
10.5. Euclid
10.5.1. Company Overview
10.5.2. Financial Performance Revenue Price Gross Margin
10.5.3. Type Benchmarking
10.5.4. Strategic Initiatives
10.6. Zebra Technologies
10.6.1. Company Overview
10.6.2. Financial Performance Revenue Price Gross Margin
10.6.3. Type Benchmarking
10.6.4. Strategic Initiatives
10.7. Cloud4wi
10.7.1. Company Overview
10.7.2. Financial Performance Revenue Price Gross Margin
10.7.3. Type Benchmarking
10.7.4. Strategic Initiatives
10.8. Fortinet
10.8.1. Company Overview
10.8.2. Financial Performance Revenue Price Gross Margin
10.8.3. Type Benchmarking
10.8.4. Strategic Initiatives
10.9. Ruckus wireless
10.9.1. Company Overview
10.9.2. Financial Performance Revenue Price Gross Margin
10.9.3. Type Benchmarking
10.9.4. Strategic Initiatives
10.10. Yelp
10.10.1. Company Overview
10.10.2. Financial Performance Revenue Price Gross Margin
10.10.3. Type Benchmarking
10.10.4. Strategic Initiatives

Companies Mentioned

  • Cisco Systems
  • Purple
  • Skyfii
  • July systems
  • Euclid
  • Zebra Technologies
  • Cloud4wi
  • Fortinet
  • Ruckus Wireless
  • Yelp
  • RetailNext
  • Nokia Networks