Global Augmented & Virtual Reality Market (2021-2026) by Industry, Product, Technology, End User, Geography, Competitive Analysis and the Impact of Covid-19 with Ansoff Analysis

The Global Augmented & Virtual Reality Market is estimated to be USD 21.5 Bn in 2021 and is expected to reach USD 51.2 Bn by 2026, growing at a CAGR of 18.95%.



Market Dynamics

The market for AR and VR is rising due to increased investment from market-leading players. In the healthcare industry, augmented reality plays a critical role. AR may be used to provide a surgeon a virtual picture of a patient's body parts, allowing them to assess their condition this can assist the surgeon in doing less invasive procedures. The usage of augmented reality modeling and 3D visualization in the healthcare sector is driving the market growth. Furthermore, one of the most common uses of augmented and virtual reality technologies is video games in the past the number of gamers in the world grew at a breakneck speed this is due to the rising demand for augmented and virtual reality games, which is propelling the industry forward. In addition, to introduce enhanced products or solutions, key players are anticipated to emphasize on product innovation through continuous investment in product development, which further results in the advancement of AR/VR technology and creating opportunities for market growth.

However, the major restraining factor in AR and VR industry is the security and privacy concerns. These difficulties have arisen as a result of discrepancies in AR programming, as well as the ignorance and supervision of both AR app and device developers and end-users. In addition, the challenge for the AR device and application manufacturers is to offer low latency displays.

Market Segmentation

The Global Augmented & Virtual Reality Market is segmented further based on Industry, Product, Technology, End User, and Geography.

By Industry, the market is classified into aerospace & defense, agriculture, automotive, construction, education, energy, government & public safety, healthcare & life sciences, it & telecom, retail & consumer, transportation & logistics, travel & tourism, and media & entertainment. Amongst all, the aerospace & defense segment is estimated to hold the highest market share during the forecast period.

By Product, the market is classified as hardware and software. Amongst the two, the hardware segment is estimated to hold the highest market share during the forecast period.

By Technology, the market is classified as augmented reality and virtual reality. Amongst the two, the augmented reality segment is estimated to hold the highest market share during the forecast period.

By End User, the market is classified as commercial, individual, and industrial. Amongst all, the commercial segment is estimated to hold the highest market share during the forecast period.

By Geography, North America is projected to lead the market.

Recent Developments

1. Inpixon enters rapidly growing mobile augmented reality market with acquisition of AR, computer vision and 3D reconstruction technologies. - 26th April 2021
2. Atheer acquires Flype to accelerate augmented reality's adoption in the enterprise. - 1st August 201.

Company Profiles

Some of the companies covered in this report are Apple Inc, Atheer, Inc, Blippar, Capermint Technologies Pvt Ltd, CyberGlove Systems LLC, EON Reality etc.

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Augmented & Virtual Reality Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter’s 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
• The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• The report also contains the competitive analysis using Positioning Quadrants, the analyst’s positioning tool.

Report Highlights:

• A complete analysis of the market, including parent industry
• Important market dynamics and trends
• Market segmentation
• Historical, current, and projected size of the market based on value and volume
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market