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Global Augmented & Virtual Reality Market (2021-2026) by Industry, Product, Technology, End User, Geography, Competitive Analysis and the Impact of Covid-19 with Ansoff Analysis

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    Report

  • 201 Pages
  • May 2021
  • Region: Global
  • Infogence Global Research
  • ID: 5397326
The Global Augmented & Virtual Reality Market is estimated to be USD 21.5 Bn in 2021 and is expected to reach USD 51.2 Bn by 2026, growing at a CAGR of 18.95%.



Market Dynamics

The market for AR and VR is rising due to increased investment from market-leading players. In the healthcare industry, augmented reality plays a critical role. AR may be used to provide a surgeon a virtual picture of a patient's body parts, allowing them to assess their condition this can assist the surgeon in doing less invasive procedures. The usage of augmented reality modeling and 3D visualization in the healthcare sector is driving the market growth. Furthermore, one of the most common uses of augmented and virtual reality technologies is video games in the past the number of gamers in the world grew at a breakneck speed this is due to the rising demand for augmented and virtual reality games, which is propelling the industry forward. In addition, to introduce enhanced products or solutions, key players are anticipated to emphasize on product innovation through continuous investment in product development, which further results in the advancement of AR/VR technology and creating opportunities for market growth.

However, the major restraining factor in AR and VR industry is the security and privacy concerns. These difficulties have arisen as a result of discrepancies in AR programming, as well as the ignorance and supervision of both AR app and device developers and end-users. In addition, the challenge for the AR device and application manufacturers is to offer low latency displays.

Market Segmentation

The Global Augmented & Virtual Reality Market is segmented further based on Industry, Product, Technology, End User, and Geography.

By Industry, the market is classified into aerospace & defense, agriculture, automotive, construction, education, energy, government & public safety, healthcare & life sciences, it & telecom, retail & consumer, transportation & logistics, travel & tourism, and media & entertainment. Amongst all, the aerospace & defense segment is estimated to hold the highest market share during the forecast period.

By Product, the market is classified as hardware and software. Amongst the two, the hardware segment is estimated to hold the highest market share during the forecast period.

By Technology, the market is classified as augmented reality and virtual reality. Amongst the two, the augmented reality segment is estimated to hold the highest market share during the forecast period.

By End User, the market is classified as commercial, individual, and industrial. Amongst all, the commercial segment is estimated to hold the highest market share during the forecast period.

By Geography, North America is projected to lead the market.

Recent Developments

1. Inpixon enters rapidly growing mobile augmented reality market with acquisition of AR, computer vision and 3D reconstruction technologies. - 26th April 2021
2. Atheer acquires Flype to accelerate augmented reality's adoption in the enterprise. - 1st August 201.

Company Profiles

Some of the companies covered in this report are Apple Inc, Atheer, Inc, Blippar, Capermint Technologies Pvt Ltd, CyberGlove Systems LLC, EON Reality etc.

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?

  • The report offers a comprehensive evaluation of the Global Augmented & Virtual Reality Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter’s 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using Positioning Quadrants, the analyst’s positioning tool.

Report Highlights:
  • A complete analysis of the market, including parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market
Frequently Asked Questions about the Global Augmented & Virtual Reality Market

What is the estimated value of the Global Augmented & Virtual Reality Market?

The Global Augmented & Virtual Reality Market was estimated to be valued at $21500 Million in 2021.

What is the growth rate of the Global Augmented & Virtual Reality Market?

The growth rate of the Global Augmented & Virtual Reality Market is 18.9%, with an estimated value of $51200 Million by 2026.

What is the forecasted size of the Global Augmented & Virtual Reality Market?

The Global Augmented & Virtual Reality Market is estimated to be worth $51200 Million by 2026.

Who are the key companies in the Global Augmented & Virtual Reality Market?

Key companies in the Global Augmented & Virtual Reality Market include Apple Inc, Atheer, Inc, Blippar, Capermint Technologies Pvt Ltd, CyberGlove Systems LLC, EON Reality, Facebook Technologies, LLC, Google Inc and Inglobe Technologies.

Table of Contents

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Shareholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size and Segmentation
3.3 Market Outlook
4 Market Influencers
4.1 Drivers
4.1.1 Rising Demand for AR Devices Applications in Healthcare
4.1.2 Rising Demand for AR in retail and E-Commerce Regions
4.1.3 Growing Investments in AR & VR market
4.2 Restraints
4.2.1 Security and Privacy Concerns Associated with AR
4.2.2 Health Issues Related with Excessive Usage of AR
4.3 Opportunities
4.3.1 Increase in Demand for AR in Architecture
4.3.2 Growth of Travel & Tourism Industry
4.4 Challenges
4.4.1 Social Challenges to Increase Adoption Rate
4.4.2 Display latency and limited field of view
4.5 Trends
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter’s Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff Matrix Analysis
6 Global Augmented & Virtual Reality Market, By Industry
6.1 Introduction
6.2 Aerospace & Defense
6.3 Agriculture, Automotive
6.4 Construction, Education
6.5 Energy
6.6 Government & Public Safety
6.7 Healthcare & Life Sciences
6.8 IT & Telecom
6.9 Retail & Consumer
6.10 Transportation & Logistics
6.11 Travel & Tourism
6.12 Media & Entertainment
7 Global Augmented & Virtual Reality Market, By Product
7.1 Introduction
7.2 Hardware
7.2.1 Cameras
7.2.2 Displays & Projectors
7.2.3 Position Trackers
7.2.4 Semiconductor Component
7.2.5 Sensors
7.3 Software
7.3.1 3D Modelling
7.3.2 AR Remote Collaboration
7.3.3 Documentation
7.3.4 Navigation
7.3.5 VR Content Creation
7.3.6 Visualization
7.3.7 Workflow Optimization
8 Global Augmented & Virtual Reality Market, By Technology
8.1 Introduction
8.2 Augmented Reality
8.2.1 Marker-Based Augmented Reality
8.2.1.1 Active Marker
8.2.1.2 Passive market
8.2.2 Markerless Augmented Reality.
8.2.2.1 Model-based tracking
8.2.2.2 Image processing-based tracking
8.3 Virtual Reality
8.3.1 Nonimmersive Technology
8.3.2 Semi-Immersive & Fully Immersive Technology
9 Global Augmented & Virtual Reality Market, By End User
9.1 Introduction
9.2 Commercial
9.3 Individual
9.4 Industrial
10 Global Augmented & Virtual Reality Market, By Geography
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 South America
10.3.1 Brazil
10.3.2 Argentina
10.3.3 Chile
10.3.4 Colombia
10.4 Europe
10.4.1 UK
10.4.2 France
10.4.3 Germany
10.4.4 Italy
10.4.5 Spain
10.4.6 Netherlands
10.4.7 Sweden
10.4.8 Russia
10.4.9 Rest of Europe
10.5 Asia-Pacific
10.5.1 China
10.5.2 Japan
10.5.3 India
10.5.4 Indonesia
10.5.5 Malaysia
10.5.6 South Korea
10.5.7 Australia
10.5.8 Sri Lanka
10.5.9 Thailand
10.5.10 Rest of APAC
10.6 Middle-East and Africa
10.6.1 Qatar
10.6.2 Saudi Arabia
10.6.3 South Africa
10.6.4 United Arab Emirates
11 Competitive Landscape
11.1 Competitive Quadrant
11.2 Market Share Analysis
11.3 Strategic Initiatives
11.3.1 M&A and Investments
11.3.2 Partnerships and Collaborations
11.3.3 Product Developments and Improvements
12 Company Profiles
12.1 Apple Inc
12.2 Atheer, Inc
12.3 Blippar
12.4 Capermint Technologies Pvt Ltd
12.5 CyberGlove Systems LLC
12.6 EON Reality
12.7 Facebook Technologies, LLC
12.8 Google Inc
12.9 Infinity Augmented Reality (Alibaba Group Holding Limited)
12.10 Inglobe Technologies
12.11 Intel Corporation
12.12 Inpixon
12.13 Lenovo Group Limited
12.14 Magic Leap, Inc
12.15 Marxent Labs
12.16 MAXST Co., Ltd
12.17 Microsoft Corporation
12.18 Osterhout Design Group
12.19 PTC Inc
12.20 Qualcomm Incorporated
12.21 Samsung Electronics Co Ltd
12.22 Seiko Epson Corporation
12.23 Sixense Entertainment
12.24 Snap Inc
12.25 Sony Corporation
12.26 Tech Mahindra Limited
12.27 Technostacks Infotech Pvt.Ltd
12.28 Wikitude GmbH
12.29 Wipro Limited
13 Appendix
13.1 Questionnaire

Companies Mentioned

  • Apple Inc
  • Atheer, Inc
  • Blippar
  • Capermint Technologies Pvt Ltd
  • CyberGlove Systems LLC
  • EON Reality
  • Facebook Technologies, LLC
  • Google Inc
  • Infinity Augmented Reality (Alibaba Group Holding Limited)
  • Inglobe Technologies
  • Intel Corporation
  • Inpixon
  • Lenovo Group Limited
  • Magic Leap, Inc
  • Marxent Labs
  • MAXST Co., Ltd
  • Microsoft Corporation
  • Osterhout Design Group
  • PTC Inc
  • Qualcomm Incorporated
  • Samsung Electronics Co Ltd
  • Seiko Epson Corporation
  • Sixense Entertainment
  • Snap Inc
  • Sony Corporation
  • Tech Mahindra Limited
  • Technostacks Infotech Pvt.Ltd
  • Wikitude GmbH
  • Wipro Limited