The Global Athleisure Market is estimated to be USD 188.46 Bn in 2023 and is expected to reach USD 367.98 Bn by 2028 growing at a CAGR of 14.32%
However, the fluctuating price of raw materials and the availability of various counterfeit products available in physical stores and online stores are restraining and creating challenges for the market.
2. Puma Launches New Era with The Ultra 1.3 Featuring A Unisex And A Women-Specific Fit. - 15th July 2020
Market Dynamics
The major factors driving the growth of the global athleisure market are the increase in the adoption of attractive and stylish athleisure clothing in offices and workplaces, the rise in the trend of health and wellness. Furthermore, unique brand efforts by manufacturers, which include advanced features of colors, fabric, comfort, and styling fashionable casual wear and the celebrity endorsements and social media participation by key players, have shifted millennials' and young customers' perceptions towards athleisure products, thus driving the market growth. In addition, the release of new goods by Manufacturers that are made of durable, robust, and high-quality materials and can be used for a variety of activities such as yoga, cycling, jogging, mountain climbing, snowboarding, skiing, sailing, and other sports are propelling and creating more opportunities for the market growth.However, the fluctuating price of raw materials and the availability of various counterfeit products available in physical stores and online stores are restraining and creating challenges for the market.
Market Segmentation
- The Global Athleisure Market is segmented further based on Product Type, Distribution Channel, End User, Fabric, and Geography.
- By Product Type, the market is classified as bottom wear, top wear, footwear, rash guard, wet suit, and others. Amongst all, the footwear segment is estimated to hold the highest market share during the forecast period.
- By Distribution Channel, the market is classified as offline stores and online stores. Amongst the two, the offline stores segment is estimated to hold the highest market share during the forecast period.
- By End Users, the market is classified as men, women, and kids. Amongst all, the women segment is estimated to hold the highest market share during the forecast period.
- By Fabric, the market is classified as cotton, neoprene, nylon, polyester, polypropylene, and spandex. Amongst all, the cotton segment is estimated to hold the highest market share during the forecast period.
- By Geography, North America is projected to lead the market.
Recent Developments
1. Puma & ac Milan launch new away kit celebrating fondazione milan promoting 'from milan to the world'initiative. - 21st July 20212. Puma Launches New Era with The Ultra 1.3 Featuring A Unisex And A Women-Specific Fit. - 15th July 2020
Company Profiles
Some of the companies covered in this report are Adidas AG, Asics Corporation, Columbia Sportswear Company, Dick's Sporting Goods, Inc, Gap Inc, Nike Inc, Puma SE, etc.Competitive Quadrant
The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.Why buy this report?
- The report offers a comprehensive evaluation of the Global Athleisure Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
- The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
- The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
- The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
- The report also contains the competitive analysis using Positioning Quadrants, the Proprietary competitive positioning tool.
Report Highlights:
- A complete analysis of the market, including parent industry
- Important market dynamics and trends
- Market segmentation
- Historical, current, and projected size of the market based on value and volume
- Market shares and strategies of key players
- Recommendations to companies for strengthening their foothold in the market
Table of Contents
1 Report Description
2 Research Methodology
3 Executive Summary
4 Market Influencers
5 Market Analysis
6 Global Athleisure Market, By Product Type
7 Global Athleisure Market, By Distribution Channel
8 Global Athleisure Market, By End User
9 Global Athleisure Market, By Fabric
10 Global Athleisure Market, By Geography
11 Competitive Landscape
12 Company Profiles
13 Appendix
Companies Mentioned
- Adidas AG
- American Eagle Outfitters Inc
- Artemis S.A
- Asics Corporation
- Columbia Sportswear Company
- DICK'S Sporting Goods, Inc
- EYSOM
- Esprit Retail
- Gap Inc
- Hennes & Mauritz AB (H&M)
- Human Performance Engineering
- Lululemon athletica inc.
- NIKE, Inc
- New Balance
- PUMA SE
- PVH Corp
- Reebok
- Skechers U.S.A., Inc
- The North Face (VF Corporation (VFC))
- Under Armour, Inc
- VF Corporation
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 193 |
Published | February 2024 |
Forecast Period | 2023 - 2028 |
Estimated Market Value ( USD | $ 188.46 Billion |
Forecasted Market Value ( USD | $ 367.98 Billion |
Compound Annual Growth Rate | 14.3% |
Regions Covered | Global |
No. of Companies Mentioned | 21 |