Mobile Gaming in Consumer - Thematic Research

This report provides an overview of how FMCG companies are adapting to meet demands in changing behaviors around entertainment. It looks at how particular technologies have been implemented, and how popular their uptake has been. Furthermore, it assesses the impact that COVID-19 has had on mobile gaming, and how it will influence consumer behavior in the years ahead.

Mobile gaming has grown significantly with smartphone uptake. Free-to-play content that connects to in-game rewards is popular with advertisers and has become a logical opportunity for the next generation of gaming content. Consumer goods companies are targeting mobile gaming as the next frontier for user engagement and marketing purposes.

Scope

• Mobile gaming is a highly competitive market, with several companies battling for market share. The publisher estimates that the top five companies held around 47% of the market by revenue in 2020.
• Smartphones held an 83% share of mobile gaming market revenue in 2020. By 2030, smartphones’ market share will grow to 88%.
• Gaming is a key focus for most smartphone makers as it helps to attract young consumers. Asus, Xiaomi, and Lenovo are developing gaming-focused smartphones, while Apple, Samsung, and Oppo (BBK Electronics) are making gaming a critical element in new devices.

Reasons to Buy

• Gain insight into the latest sub-trends around mobile gaming.
• Identify how consumer goods companies are using mobile gaming in their business strategies.
• Discover how new consumer behaviors will influence mobile gaming and tablets in the years ahead.