The Myanmar haircare sector was led by shampoo category in both value and volume terms. However, styling agents category is forecast to register fastest value and volume growth, during 2020-2025. Convenience stores is the leading channel for distribution of haircare products in the country. Unilever, Proctor & Gamble and L'Oreal S.A. are the top three companies in the Myanmar haircare sector
The publisher's Country Profile report on the haircare sector in Burma provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.
The publisher's Country Profile report on the haircare sector in Burma provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2015-2025
- Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025
- Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, paper & board, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand up pouch and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap and other closure types, primary outer types for: carton - folding, blister pack, sleeve and shrink wrap.
Scope
- Both the per capita consumption and expenditure of haircare in Myanmar were lower than the global level in 2020
- Convenience stores is the leading distribution channel in the Myanmar haircare sector, with a value share of 51.8% in 2020
- Unilever accounted for a value share of 17.3% in the Myanmar haircare sector, in 2020
- Shampoo was the largest category in 2020, with value sales of MMK97.8 billion, while styling agents is forecast to register the fastest value growth at a CAGR of 10.38% during 2020-2025. The conditioner category is also expected to gain market share in value terms during 2020-2025
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
- Report Scope
- Executive Summary
- Part 1: Market Environment
- Value and Volume Share of Myanmar in the Global and Asia Pacific Markets
- Growth Analysis of Myanmar Compared to Other Leading Countries in the Asia Pacific Market
- PCC and PCE of Myanmar Compared to Global and Asia Pacific Market
- Part 2: Sector Deep Dive
- Myanmar Haircare Sector Snapshot
- Market Size Analysis
- Cross Category Comparison Value Growth Analysis and Category Winners and Losers
- Cross Category Comparison Volume Growth Analysis and Category Winners and Losers
- Part 3: Category Deep Dive
- Per Capita Consumption Analysis by Category
- Market Size Analysis Category: Conditioner
- Segment Level Analysis (in Value Terms) Conditioner
- Segment Level Analysis (in Volume Terms) Conditioner
- Market Size Analysis Category: Hair Colorants
- Segment Level Analysis (in Value Terms) Hair Colorants
- Segment Level Analysis (in Volume Terms) Hair Colorants
- Market Size Analysis Category: Hair Loss Treatments
- Market Size Analysis Category: Perms & Relaxers
- Segment Level Analysis (in Value Terms) Perms & Relaxers
- Segment Level Analysis (in Volume Terms) Perms & Relaxers
- Market Size Analysis Category: Salon Haircare
- Market Size Analysis Category: Shampoo
- Segment Level Analysis (in Value Terms) Shampoo
- Segment Level Analysis (in Volume Terms) Shampoo
- Market Size Analysis Category: Styling Agents
- Segment Level Analysis (in Value Terms) Styling Agents
- Segment Level Analysis (in Volume Terms) Styling Agents
- Part 4: Distribution Analysis
- Channel Share Analysis
- Part 5: Competitive Environment
- Leading Companies Value Share
- Brand Share Analysis of Top Five Companies
- Brand Share Analysis of Top Five Companies by Category
- Degree of Consolidation/Fragmentation by Category
- Definitions
- Appendix
List of Tables
- Leading Value Categories
- Fastest Growing Segments (Value), 2020
- Cross Category Comparison By Value (2015-2025)
- Cross Category Comparison By Volume (2015-2025)
- Per Capita Consumption (By Category), Myanmar Compared to Asia Pacific and Global Levels (in Units), 2020
- Conditioner Value Analysis by Segment, 2015-2025
- Conditioner Volume Analysis by Segment, 2015-2025
- Hair Colorants Value Analysis by Segment, 2015-2025
- Hair Colorants Volume Analysis by Segment, 2015-2025
- Perms & Relaxers Value Analysis by Segment, 2015-2025
- Perms & Relaxers Volume Analysis by Segment, 2015-2025
- Shampoo Value Analysis by Segment, 2015-2025
- Shampoo Volume Analysis by Segment, 2015-2025
- Styling Agents Value Analysis by Segment, 2015-2025
- Styling Agents Volume Analysis by Segment, 2015-2025
- Change in Distribution Share, 2015 2020
- Top Five Companies Share by Brand (in Value Terms) in the Haircare Sector, 2020
- Brand Shares of Top Five Companies (in Value Terms) by Category, 2020
- Performance Overview (Score: 1 100)
- Category Data, by Segment
- Per Capita Consumption (in Units), 2015-2025
- Per Capita Expenditure (US$), 2015-2025
List of Figures
- Value and Volume Share of Myanmar in the Global and Asia Pacific Haircare Sector, 2020 2025
- Myanmar Compared to the Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape
- PCC Comparison Myanmar, Asia Pacific, and Global, 2015-2025
- PCE Comparison Myanmar, Asia Pacific, and Global, 2015-2025
- Market Size and Growth Analysis by Value and Volume , Haircare Sector, 2015-2025
- Cross Category Comparison Value Growth Analysis and Category Winners and Losers
- Cross Category Comparison Volume Growth Analysis and Category Winners and Losers
- Market Size and Growth Analysis by Value and Volume , Conditioner Category, 2015-2025
- Market Size and Growth Analysis by Value and Volume , Hair Colorants Category, 2015-2025
- Market Size and Growth Analysis by Value and Volume , Hair Loss Treatments Category, 2015-2025
- Market Size and Growth Analysis by Value and Volume , Perms & Relaxers Category, 2015-2025
- Market Size and Growth Analysis by Value and Volume , Salon Haircare Category, 2015-2025
- Market Size and Growth Analysis by Value and Volume , Shampoo Category, 2015-2025
- Market Size and Growth Analysis by Value and Volume , Styling Agents Category, 2015-2025
- Share of Key Distribution Channels (in Value Terms) Haircare, 2020
- Key Distribution Channel Share by Category (in Value Terms), 2020
- Leading Companies (in Value Terms) in the Haircare Sector, 2020
- Category Wise Consolidation/Fragmentation (in Value Terms) Haircare , 2020
- List of 109 Countries Analyzed to Identify the High Potential Countries in Different Regions
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Unilever
- Procter & Gamble
- Loreal S.A.
- Colgate- Palmolive Company
- Marico Ltd.
- Lolane
- Revlon Inc.
- Mase Industries Sdn Bhd
- Hoyu Co. Ltd.
