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Eye Tracking Market by Type, Application, and Industry Vertical - Global Opportunity Analysis and Industry Forecast, 2022-2030

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    Report

  • 192 Pages
  • June 2022
  • Region: Global
  • Next Move Strategy Consulting
  • ID: 5403235
UP TO OFF until Sep 30th 2022

FEATURED COMPANIES

  • Eyegaze
  • Gazepoint
  • Imotion
  • Mirametrix Inc.
  • Pupil Labs
  • Seeing Machines Limited

Market Definition:


The Global Eye Tracking Market was valued at USD 816.2 million in 2021 and is predicted to reach USD 4.86 billion by 2030 with a CAGR of 21.8% from 2022-2030. Eye tracking is an advanced sensor technology that analyzes and measures either the position or the motion of the eye relative to the head. It also evaluates reaction of the people in different stimuli such as blinking, ignoring and looking. Eye tracking technology also promotes touchless interactions which has been increasingly advocated during the recent and ongoing pandemic. Integration of eye tracking technology into automotive, defense, security and aerospace have widened the scope of its applications.


Market Dynamics and Trends


Growing demand of eye tracking technology in consumer research and advertisement purposes along with the increasing investment in smart wearable technologies are the factors driving the growth of eye tracking market. Also, factors such as growing adoption of assistive communication devices and rising development in the field of contactless biometrics are expected to propel the growth of the market during the forecast period. However, rising adoption of robotics technology among several industries, increasing use of contact lenses and high price of eye tracking devices are the factors restraining the market growth. On the contrary, increase in R&D activities coupled with rapid adoption of eye tracking technology in various new industries such as gaming, virtual reality, aviation, and lie-detection systems among others are expected to create significant growth opportunities for the market players in the coming years.


Market Segmentations and Scope of the Study:


The global eye tracking market is segmented on the basis of type, application, industry vertical and geography. On the basis of type, the market is classified into head-mounted eye tracker and remote eye tracker. On the basis of application, the market is bifurcated into assistive communication, academic research, consumer behavior research, and usability testing. On the basis of industry vertical the market is divided into retail, automotive, healthcare, military & aerospace, and others. Geographic breakdown and analysis of each of the aforesaid segments includes regions comprising of North America, Europe, Asia-Pacific, and RoW.


Geographical Analysis


The North America region is anticipated to hold the lion share of the market owing to the advancement in technologies, improved infrastructure coupled with increasing use of automation and sensors in this region.

However, the Asia Pacific region is predicted to show rapid and consistent growth in terms of market share within the forecast period. This is attributed to the surge in adoption of eye tracking technology in numerous industries along with constant introduction of new technologies to make eye tracking more efficient in this region.


Competitive Landscape


Lucrative growth opportunities make the eye tracking market extremely competitive. Some of the major players in the market are Tobii AB, LC technologies, Eyetech Digital Systems, Ergoneers GmbH, Smart Eye AB., Mirametrix Inc., Pupil Labs GmbH, Seeing Machines, SR Research Ltd., and Gazepoint. The market players are launching various new products to strengthen their foothold in the market. For instance, In January 03, 2020, Smart Eye AB integrated artificial intelligence (AI) technology launched the next level eye tracking system in cars at CES 2020 in Las Vegas, Nevada. The technology not only features detection of distracted driver but also examines ID and face expression for emotional detection and thereby ensures safer journey.

Also, In January 30, 2020, Eyetech Digital Systems launched EyeOn, an ultra-compact eye tracking tablet that enables consumers to type, communicate and select using eye movement.


KEY MARKET SEGMENTS:


Global Eye Tracking Market- By Type

  • Head mounted eye tracker
  • Remote eye tracker

Global Eye Tracking Market - By Application

  • Assistive communication
  • Academic research
  • Consumer behavior research
  • Usability testing

Global Eye Tracking Market - By Industry Vertical

  • Retail
  • Automotive
  • Healthcare
  • Military and aerospace
  • Others

Global Eye Tracking Market - by Geography

  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • UK
  • Germany
  • France
  • Russia
  • Rest of Europe
  • Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
  • RoW
  • Latin America
  • Middle east
  • Africa

FEATURED COMPANIES

  • Eyegaze
  • Gazepoint
  • Imotion
  • Mirametrix Inc.
  • Pupil Labs
  • Seeing Machines Limited

1. Introduction
1.1. Report Description
1.2. Who Should Read this Report
1.3. Key Market Segments
1.4. Key Market Players
1.5. Research Methodology
1.5.1 Secondary Research
1.5.2 Data Analysis Framework
1.5.3 Market Size Estimation
1.5.4 Forecasting
1.5.5 Primary Research and Data Validation
2. Eye Tracking Market - Executive Summary
2.1. Market Snapshot, 2022 - 2030, Million Usd
3. Market Overview
3.1. Market Definition and Scope
3.2. Market Dynamics
3.2.1 Drivers
3.2.1.1 High Adoption of Eye-Tracking Technology in Advertisements and Consumer Research
3.2.1.2 Growing Penetration of Eye-Tracking in the Automotive Industry
3.2.1.3 Increasing Use of Eye-Tracking in Military and Aerospace Sectors
3.2.2 Restraints
3.2.2.1 Growth in the Alternatives of Eye-Tracking
3.2.3 Opportunities
3.2.3.1 Penetration of Eye-Tracking Technology in New Applications
4. Global Eye Tracking Market, by Type
4.1. Overview
4.2. Head Mounted Eye Tracker
4.2.1 Head Mounted Eye Tracker Market, by Region
4.2.1.1 North America Head Mounted Eye Tracker Market, by Country
4.2.1.2 Europe Head Mounted Eye Tracker Market, by Country
4.2.1.3 Asia-Pacific Head Mounted Eye Tracker Market, by Country
4.2.1.4 Rest of World Head Mounted Eye Tracker Market, by Country
4.3. Remote Eye Tracker
4.3.1 Remote Eye Tracker Market, by Region
4.3.1.1 North America Remote Eye Tracker Market, by Country
4.3.1.2 Europe Remote Eye Tracker Market, by Country
4.3.1.3 Asia-Pacific Remote Eye Tracker Market, by Country
4.3.1.4 Rest of World Remote Eye Tracker Market, by Country
5. Global Eye Tracking Market, by Application
5.1. Overview
5.2. Assistive Communication
5.2.1 Assistive Communication Market, by Region
5.2.1.1 North America Assistive Communication Market, by Country
5.2.1.2 Europe Assistive Communication Market, by Country
5.2.1.3 Asia-Pacific Assistive Communication Market, by Country
5.2.1.4 Rest of World Assistive Communication Market, by Country
5.3. Academic Research
5.3.1 Academic Research Market, by Region
5.3.1.1 North America Academic Research Market, by Country
5.3.1.2 Europe Academic Research Market, by Country
5.3.1.3 Asia-Pacific Academic Research Market, by Country
5.3.1.4 Rest of World Academic Research Market, by Country
5.4. Consumer Behaviour Research
5.4.1 Consumer Behaviour Research Market, by Region
5.4.1.1 North America Consumer Behaviour Research Market, by Country
5.4.1.2 Europe Consumer Behaviour Research Market, by Country
5.4.1.3 Asia-Pacific Consumer Behaviour Research Market, by Country
5.4.1.4 Rest of World Consumer Behaviour Research Market, by Country
5.5. Usability Testing
5.5.1 Usability Testing Market, by Region
5.5.1.1 North America Usability Testing Market, by Country
5.5.1.2 Europe Usability Testing Market, by Country
5.5.1.3 Asia-Pacific Usability Testing Market, by Country
5.5.1.4 Rest of World Usability Testing Market, by Country
6. Global Eye Tracking Market, by Enduser Industry
6.1. Overview
6.2. Retail
6.2.1 Retail Market, by Region
6.2.1.1 North America Retail Market, by Country
6.2.1.2 Europe Retail Market, by Country
6.2.1.3 Asia-Pacific Retail Market, by Country
6.2.1.4 Rest of World Retail Market, by Country
6.3. Automotive
6.3.1 Automotive Market, by Region
6.3.1.1 North America Automotive Market, by Country
6.3.1.2 Europe Automotive Market, by Country
6.3.1.3 Asia-Pacific Automotive Market, by Country
6.3.1.4 Rest of World Automotive Market, by Country
6.4. Healthcare
6.4.1 Healthcare Market, by Region
6.4.1.1 North America Healthcare Market, by Country
6.4.1.2 Europe Healthcare Market, by Country
6.4.1.3 Asia-Pacific Healthcare Market, by Country
6.4.1.4 Rest of World Healthcare Market, by Country
6.5. Government
6.5.1 Government Market, by Region
6.5.1.1 North America Government Market, by Country
6.5.1.2 Europe Government Market, by Country
6.5.1.3 Asia-Pacific Government Market, by Country
6.5.1.4 Rest of World Government Market, by Country
6.6. Others
6.6.1 Others Market, by Region
6.6.1.1 North America Others Market, by Country
6.6.1.2 Europe Others Market, by Country
6.6.1.3 Asia-Pacific Others Market, by Country
6.6.1.4 Rest of World Others Market, by Country
7. Global Eye Tracking Market, by Region
7.1. Overview
7.2. North America
7.2.1 North America Eye Tracking Market, by Type
7.2.2 North America Eye Tracking Market, by Application
7.2.3 North America Eye Tracking Market, by Enduser Industry
7.2.4 North America Eye Tracking Market, by Country
7.2.4.1 U.S.
7.2.4.1.1 U.S. Eye Tracking Market, by Type
7.2.4.1.2 U.S. Eye Tracking Market, by Application
7.2.4.1.3 U.S. Eye Tracking Market, by Enduser Industry
7.2.4.2 Canada
7.2.4.2.1 Canada Eye Tracking Market, by Type
7.2.4.2.2 Canada Eye Tracking Market, by Application
7.2.4.2.3 Canada Eye Tracking Market, by Enduser Industry
7.2.4.3 Mexico
7.2.4.3.1 Mexico Eye Tracking Market, by Type
7.2.4.3.2 Mexico Eye Tracking Market, by Application
7.2.4.3.3 Mexico Eye Tracking Market, by Enduser Industry
7.3. Europe
7.3.1 Europe Eye Tracking Market, by Type
7.3.2 Europe Eye Tracking Market, by Application
7.3.3 Europe Eye Tracking Market, by Enduser Industry
7.3.4 Europe Eye Tracking Market, by Country
7.3.4.1 UK
7.3.4.1.1 UK Eye Tracking Market, by Type
7.3.4.1.2 UK Eye Tracking Market, by Application
7.3.4.1.3 UK Eye Tracking Market, by Enduser Industry
7.3.4.2 Germany
7.3.4.2.1 Germany Eye Tracking Market, by Type
7.3.4.2.2 Germany Eye Tracking Market, by Application
7.3.4.2.3 Germany Eye Tracking Market, by Enduser Industry
7.3.4.3 France
7.3.4.3.1 France Eye Tracking Market, by Type
7.3.4.3.2 France Eye Tracking Market, by Application
7.3.4.3.3 France Eye Tracking Market, by Enduser Industry
7.3.4.4 Russia
7.3.4.4.1 Russia Eye Tracking Market, by Type
7.3.4.4.2 Russia Eye Tracking Market, by Application
7.3.4.4.3 Russia Eye Tracking Market, by Enduser Industry
7.3.4.5 Rest of Europe
7.3.4.5.1 Rest of Europe Eye Tracking Market, by Type
7.3.4.5.2 Rest of Europe Eye Tracking Market, by Application
7.3.4.5.3 Rest of Europe Eye Tracking Market, by Enduser Industry
7.4. Asia-Pacific
7.4.1 Asia-Pacific Eye Tracking Market, by Type
7.4.2 Asia-Pacific Eye Tracking Market, by Application
7.4.3 Asia-Pacific Eye Tracking Market, by Enduser Industry
7.4.4 Asia-Pacific Eye Tracking Market, by Country
7.4.4.1 China
7.4.4.1.1 China Eye Tracking Market, by Type
7.4.4.1.2 China Eye Tracking Market, by Application
7.4.4.1.3 China Eye Tracking Market, by Enduser Industry
7.4.4.2 India
7.4.4.2.1 India Eye Tracking Market, by Type
7.4.4.2.2 India Eye Tracking Market, by Application
7.4.4.2.3 India Eye Tracking Market, by Enduser Industry
7.4.4.3 Japan
7.4.4.3.1 Japan Eye Tracking Market, by Type
7.4.4.3.2 Japan Eye Tracking Market, by Application
7.4.4.3.3 Japan Eye Tracking Market, by Enduser Industry
7.4.4.4 Australia
7.4.4.4.1 Australia Eye Tracking Market, by Type
7.4.4.4.2 Australia Eye Tracking Market, by Application
7.4.4.4.3 Australia Eye Tracking Market, by Enduser Industry
7.4.4.5 Rest of Asia-Pacific
7.4.4.5.1 Rest of Asia-Pacific Eye Tracking Market, by Type
7.4.4.5.2 Rest of Asia-Pacific Eye Tracking Market, by Application
7.4.4.5.3 Rest of Asia-Pacific Eye Tracking Market, by Enduser Industry
7.5. Rest of World
7.5.1 Rest of World Eye Tracking Market, by Type
7.5.2 Rest of World Eye Tracking Market, by Application
7.5.3 Rest of World Eye Tracking Market, by Enduser Industry
7.5.4 Rest of World Eye Tracking Market, by Country
7.5.4.1 Latin America
7.5.4.1.1 Latin America Eye Tracking Market, by Type
7.5.4.1.2 Latin America Eye Tracking Market, by Application
7.5.4.1.3 Latin America Eye Tracking Market, by Enduser Industry
7.5.4.2 Middle East
7.5.4.2.1 Middle East Eye Tracking Market, by Type
7.5.4.2.2 Middle East Eye Tracking Market, by Application
7.5.4.2.3 Middle East Eye Tracking Market, by Enduser Industry
7.5.4.3 Africa
7.5.4.3.1 Africa Eye Tracking Market, by Type
7.5.4.3.2 Africa Eye Tracking Market, by Application
7.5.4.3.3 Africa Eye Tracking Market, by Enduser Industry
8. Company Profiles
8.1. Eyetech Digital Systems, Inc.
8.1.1 Company Overview
8.1.2 Company Snapshot
8.1.3 Product Portfolio
8.1.4 Key Strategic Moves & Developments
8.1.5 Primary Market Competitors
8.2. Tobii Ab
8.2.1 Company Overview
8.2.2 Company Snapshot
8.2.3 Operating Business Segments
8.2.4 Product Portfolio
8.2.5 Business Performance
8.2.6 Sales by Business Segment
8.2.7 Sales by Geographic Segment
8.2.8 Key Strategic Moves & Developments
8.2.9 Primary Market Competitors
8.3. Smart Eye Ab
8.3.1 Company Overview
8.3.2 Company Snapshot
8.3.3 Operating Business Segments
8.3.4 Product Portfolio
8.3.5 Business Performance
8.3.6 Sales by Business Segment
8.3.7 Key Strategic Moves & Developments
8.3.8 Primary Market Competitors
8.4. Seeing Machines Limited
8.4.1 Company Overview
8.4.2 Company Snapshot
8.4.3 Operating Business Segments
8.4.4 Product Portfolio
8.4.5 Business Performance
8.4.6 Sales by Business Segment
8.4.7 Sales by Geographic Segment
8.4.8 Key Strategic Moves & Developments
8.4.9 Primary Market Competitors
8.5. Mirametrix Inc.
8.5.1 Company Overview
8.5.2 Company Snapshot
8.5.3 Product Portfolio
8.5.4 Key Strategic Moves & Developments
8.5.5 Primary Market Competitors
8.6. Sr Research Ltd.
8.6.1 Company Overview
8.6.2 Company Snapshot
8.6.3 Product Portfolio
8.6.4 Key Strategic Moves & Developments
8.6.5 Primary Market Competitors
8.7. Irisbond Crowdbonding, S.L.
8.7.1 Company Overview
8.7.2 Company Snapshot
8.7.3 Product Portfolio
8.7.4 Key Strategic Moves & Developments
8.7.5 Primary Market Competitors
8.8. Eyegaze
8.8.1 Company Overview
8.8.2 Company Snapshot
8.8.3 Product Portfolio
8.8.4 Key Strategic Moves & Developments
8.8.5 Primary Market Competitors
8.9. Pupil Labs
8.9.1 Company Overview
8.9.2 Company Snapshot
8.9.3 Product Portfolio
8.9.4 Key Strategic Moves & Developments
8.9.5 Primary Market Competitors
8.10. Imotion
8.10.1 Company Overview
8.10.2 Company Snapshot
8.10.3 Product Portfolio
8.10.4 Key Strategic Moves & Developments
8.10.5 Primary Market Competitors
8.11. Gazepoint
8.11.1 Company Overview
8.11.2 Company Snapshot
8.11.3 Product Portfolio
8.11.4 Key Strategic Moves & Developments
8.11.5 Primary Market Competitors

A selection of companies mentioned in this report includes:

  • Eyegaze 
  • Eyetech digital systems, inc. 
  • Gazepoint
  • Imotion
  • Irisbond Crowdbonding, S.L. 
  • Mirametrix Inc. 
  • Pupil Labs 
  • Seeing Machines Limited 
  • Smart Eye AB
  • SR Research Ltd. 
  • Tobii AB