+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

The Italian Gambling Market - A Forerunner in the Liberalisation of European Gambling Markets

  • ID: 540697
  • Report
  • March 2007
  • Region: Europe, Italy
  • 65 Pages
  • MECN GmbH
1 of 3

FEATURED COMPANIES

  • 888.com
  • BWin/BetandWin
  • Eurobet
  • Index Gaming
  • NDS
  • Sisal
  • MORE
After the decision of the European Court of Justice in the Placanica case and the recent tender that allowed a large number of online and land-based gambling operators to enter the Italian market, all eyes are now turning to Italy and its role in the liberalisation of European gambling markets. MECN’s new study includes the results of a survey MECN conducted among more than 70 international experts who offered their unique insights and assessments.

The Italian market has a top priority for international gambling operators
After the recent legal conflicts in traditional gambling markets, an obvious key strategic option for many operators is expansion into less restrictive jurisdictions or into regions where increased liberalisation will likely take place in the near future. Accordingly, more than 80% of the international gambling operators (also including several state operators) surveyed believe that the Italian market will be of major relevance for their future business.

The growth drivers are, above all, the retail betting sector and Internet gambling
In expectation of the decision in the Placanica case and in view of its empty state coffers, Italy decided to drastically increase the number of online and retail betting licenses. Accordingly, at the beginning of 2007 nearly 14.000 new betting licenses (for sports and horse race betting shops/terminals) were awarded. Among the new operators are the giants of global gambling:
Ladbrokes, Intralot, William Hill, Betfair, Gala/Eurobet, … In addition, more than 30 new online/interactive gambling operators obtained a license and will push the market forward to new heights.

The study identifies several reasons why Italy is perceived as so attractive:

- Another phase of liberalisation is expected in the near future - Two-thirds of the experts surveyed expect another phase of liberalisation in the near future that will go even further than the steps planned for 2007.
- Growing relevance of foreign operators - A large majority of the experts believe that by 2010 international operators, such as Ladbrokes and Intralot, will capture a relevant share of the gambling market.
- Growth potential, especially for retail betting and interactive gambling - Overall, Italy’s gambling market is expected to grow to Euro 61 billion (turnover) by 2010 (+64%).

By 2010, the retail betting market is expected to grow to ca. Euro 14 billion, which is about 200% of its current size (CAGR of 32%).
Another growth driver will be interactive gambling, which is expected to reach ca. Euro 3.7 billion by 2010, a growth of ca. 240% over the current level (CAGR of 40%).
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • 888.com
  • BWin/BetandWin
  • Eurobet
  • Index Gaming
  • NDS
  • Sisal
  • MORE
1 Executive summary

2 Introduction
2.1 The search for new markets
2.2 Changes in the Italian gambling market hit the newsstands - latest developments

3 Key demographic and economic figures

4 Overview of the Italian gambling market
4.1 Structure and size of the Italian gambling market
4.2 Taxation of gambling
4.3 Categories of Italian gamblers

5 The lottery market
5.1 Introduction, market structure, and products
5.2 Market size and key figures
5.3 Forecast and recent developments

6 The betting market
6.1 Introduction
6.2 The structure of the betting market
6.3 Products in the Italian betting market
6.4 Market size and key figures
6.5 Retail network
6.6 Legal overview
6.7 The 2006/2007 tender for betting licenses
6.8 Forecast and recent developments

7 The casino market
7.1 Introduction
7.2 Market size and key figures
7.3 Forecast and recent developments

8 The bingo market
8.1 Introduction
8.2 Market size and key figures
8.3 Forecast and recent developments

9 The gambling/gaming machine market
9.1 Introduction
9.2 Market size and key figures
9.3 Forecast and recent developments

10 The interactive gambling market
10.1 Introduction
10.2 Interactive gambling - much potential for further growth
10.3 Overview of market liberalisation as of January 2007
10.4 Forecast and recent developments

11 Outlook and recommendations

12 Key market players
12.1 Lottomatica
12.2 Sisal
12.3 Snai

13 Methodology

14 Related MECN reports

15 Appendix
15.1 “Black list” AAMS

Exhibits
Exhibit 1: Medium-term strategies for online gambling operators
Exhibit 2: Relevance of the Italian gambling market for international operators - Results of MECN survey
Exhibit 3: Italian liberalisation as a role model for all of Europe? Results of MECN survey
Exhibit 4: Core sectors of the Italian gambling market
Exhibit 5: Structure of the Italian gambling market
Exhibit 6: Development and breakdown of Italian gambling market - 2004 to 2006
Exhibit 7: Size and breakdown of Italian gambling market in 2006
Exhibit 8: Examples of lottery tickets
Exhibit 9: Examples of instant tickets
Exhibit 10: Structure of the Italian lottery market
Exhibit 11: Examples of lottery sales points
Exhibit 12: Development and breakdown of Italian lottery market - 2004 to 2006
Exhibit 13: Distribution of market share by player in Italian lottery market in 2006
Exhibit 14: Italy’s per-capita lottery sales in international comparison
Exhibit 15: Forecast for the Italian lottery market - 2007 to 2010
Exhibit 16: Overview of structure of Italian betting
Exhibit 17: Breakdown for horse race and sports betting in fixed-odds and totalisator/pari-mutuel betting
Exhibit 18: Turnover breakdown for horse race betting in fixed-odds and totalisator/pari-mutuel betting - example of main market player
Exhibit 19: Breakdown of betting market in sports and horse race betting
Exhibit 20: Development and breakdown of turnover/handle in the Italian betting market - 2002 to 2006
Exhibit 21: Breakdown of fixed-odds betting turnover in sports and soccer matches/leagues
Exhibit 22: Key winners of the tender process in December 2006
Exhibit 23: Distribution of sports betting licenses in the 2006 tender - example
Exhibit 24: Overview of products offered in different types of betting outlets
Exhibit 25: Forecast for the Italian retail betting market - 2007 to 2010
Exhibit 26: Examples of Italian casinos
Exhibit 27: Development and breakdown of gross revenue (GGR) in the Italian casino market per casino - 2003 to 2006
Exhibit 28: Gross revenue breakdown in table games and slots of selected casinos
Exhibit 29: Forecast for the Italian casino market - 2007 to 2010
Exhibit 30: Development of turnover and gross revenue in the Italian bingo market –2002 to 2005
Exhibit 31: Forecast for the Italian bingo market - 2007 to 2010
Exhibit 32: Development of turnover in the Italian gaming/gambling machine market - 2004 to 2006
Exhibit 33: Forecast for the Italian gaming/gambling machine market - 2007 to 2010
Exhibit 34: Development of turnover in the Italian interactive sports betting market - 2004 to 2006
Exhibit 35: Examples of Italian Internet gambling sites
Exhibit 36: Online advertising of Internet betting operators on Italian sports sites
Exhibit 37: Jersey deal of online betting operator in Italy - example
Exhibit 38: List of companies that acquired interactive betting licenses at the end of 2006
Exhibit 39: Most relevant sectors in the Italian interactive gambling market - Results of MECN survey
Exhibit 40: Total turnover and breakdown of Italian interactive gambling market - 2007 to 2010
Exhibit 41: Another phase of liberalisation in the near future that will go further than the steps planned for 2007? Results of MECN survey
Exhibit 42: Most promising industry sectors of the Italian gambling industry - Results of MECN survey
Exhibit 43: Potential future scenarios - Results of MECN survey
Exhibit 44: Development and breakdown of Italian gambling market - 2007 to 2010
Exhibit 45: Strategies for EU companies that currently do not have a license - Results of MECN survey
Exhibit 46: Shareholding structure of Lottomatica
Exhibit 47: Industry sectors of survey participants
Note: Product cover images may vary from those shown
3 of 3

Loading
LOADING...

4 of 3
888.com
AAMS
Apax
Bestbet Sportwetten
Betbull
Betfair
Betting 2000
BWin/BetandWin
Casino de la Vallee
Casino Municipale di Campione
Casino Municipale di San Remo
Casino Municipale di Venezia
Codere
Cogetech
CONI
Consorzio Lotterie Nazionali
Consorzio Toto & Partners
Coral
Playservice
Sarabet
Scientific Games
Sisal
Sistema 2000
SKY Italia
Snai
Solfin
Sportingbet
Totosport
Unibet
UNIRE
William Hill
Eurobet
Gamenet
Gioco Digitale
Global Bingo Corporation
Globet
GTECH
Hillside
Index Gaming
Intralot
Ladbrokes
Lottomatica
Match-Point
Merkur Interactive
Microgame
NDS
PartyGaming
Permira
Pianetta Scommesse
Note: Product cover images may vary from those shown
Adroll
adroll