The Latin America, Middle East and Africa Product Analytics Market is expected to witness market growth of 23.4% CAGR during the forecast period (2021-2027).
Product analytics belongs to a group of tools that help the product managers and teams to review the performance of the digital experience they create. It further helps in identifying the problems, enhancing the performance, and associate customer activity with long-term value. Moreover, it is employed to enhance activation & retention, measuring & running experiments, understanding the customers and craft fascinating digital experiences, and making a decision based on the analyzed data.
Several companies in this region have now access to some meaningful insights due to the latest technologies like big data analytics. These technologies offer certain benefits like helping in greater innovation, better decision-making, and product price optimization. Companies are slowly adopting the product analytics tools because it offers various features like detailed user segmentation, the ability to add and analyze events, data-based data filtering, automatic data capturing, custom segments & reports, and many more in this region.
In this region, companies are facing major problems for improving efficiency and performance and on the other side, the data is increasing constantly. By deploying these technologies, the large volume of data is breakdown into granular insights that are exploited by the companies to garner a meaningful understanding of the smaller component in the large picture. Therefore, these factors are gradually bolstering the regional product analytics market.
The Brazil market dominated the LAMEA On-premise Product Analytics Market by Country 2020, and is expected to continue to be a dominant market till 2027; thereby, achieving a market value of $255.5 million by 2027. The Argentina market is expected to witness a CAGR of 20% during (2021 - 2027). Additionally, The UAE market is expected to witness a CAGR of 19.2% during (2021 - 2027).
Based on Component, the market is segmented into Solution and Services. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, Healthcare & Pharmaceuticals, Automotive, Media & Entertainment, BFSI, Manufacturing and Others. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprise. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on End User, the market is segmented into Manufacturers, Sales & Marketing Professionals, Consumer Engagement and Designers. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Oracle Corporation, Google, Inc., Salesforce.com, Inc., Adobe, Inc., Medallia, Inc., Gainsight, Inc., Veritone, Inc., Amplitude, Inc., and Pendo.Io, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Component
- Solution
- Services
By Vertical
- Retail & Consumer Goods
- IT & Telecom
- Healthcare & Pharmaceuticals
- Automotive
- Media & Entertainment
- BFSI
- Manufacturing
- Others
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprise
By Deployment Type
- Cloud
- On-premise
By End User
- Manufacturers
- Sales & Marketing Professionals
- Consumer Engagement
- Designers
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- IBM Corporation
- Oracle Corporation
- Google, Inc.
- com, Inc.
- Adobe, Inc.
- Medallia, Inc.
- Gainsight, Inc.
- Veritone, Inc.
- Amplitude, Inc.
- Io, Inc.
Unique Offerings from the Publisher
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Companies Mentioned
- IBM Corporation
- Oracle Corporation
- Google, Inc.
- Salesforce.com, Inc.
- Adobe, Inc.
- Medallia, Inc.
- Gainsight, Inc.
- Veritone, Inc.
- Amplitude, Inc.
- Pendo.Io, Inc.
Methodology
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