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Setting Aside Myths For Achieving Sustainable Transformation in Latin America

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  • 35 Pages
  • August 2021
  • Region: Latin America
  • Euromonitor International
  • ID: 5411856
Social and environmental concerns have grown due to COVID-19 and unstable sociopolitical repercussions in the region. Both lifestyles and purchase decisions have aligned towards taking action to preserve the environment. With consumers and governments increasing the pressure to minimise the impacts on people and the planet, companies are reacting, embracing more circular business models. Sustainability must be part of the core business and not used to target upper segments or niche positioning.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the publisher’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment

Table of Contents

  • Introduction
  • SettingtheScene
  • Pricing and the Circular Economy
  • Connecting Sustainability With Brand Purpose
  • The E-Commerce Boom