2023 Alternative Adult Beverages in the U.S.

Market Disruption Continues

In Alternative Adult Beverages in the U.S., Beverage Marketing Corporation examines the burgeoning adult beverage types expanding the adult beverage horizon beyond the standard beer, wine and distilled spirits categories. This market report includes data as well as discussion of innovation and the consumer need states and attitudes driving it. The impact of the coronavirus pandemic on these emerging sectors is also discussed as is the emergence of a private label market as the segments reach scale. This report is a must have for adult beverage companies as well as non-alcohol beverage companies interested in taking advantage of the changing industry paradigm in which convergence of alc and non-alc sectors offers opportunities to partner in product development as well as for distribution synergies.

• This research report profiles fast-growing emerging segments and the brands comprising them, documenting their performance (providing volume, growth and market share data) and indicating what makes them noteworthy.
• Emerging adult beverage sectors covered include: hard seltzers and other flavored malt beverages (FMBs), hard ciders, distilled spirits related alternative adult beverages (AABs), ready-to-drink cocktails, hard kombucha, RTD mocktails, wine related AABs including no-alc wines, CBD and THC infused beverages, emerging AABs such as hard tea, hard coffee, on-premise craft mocktails, healthy cocktails and much more.
• The report discusses a broad range of entrepreneurial brands in various emerging sectors and sub-sectors and quantifies key sectors and brands.
• In addition, it examines which segments represent the possible formation of something rather different (like alcohol-free distilled spirits) and which amount to efforts to give new life to an already established niche adult drink (like a number of newer takes on FMBs). It also covers cannabis beverages.
• This report will be useful to beverage marketers, suppliers to the industry, financial executives, entrepreneurs, producers in various segments of the multiple beverage marketplace and others with a special interest in innovative beverage alcohol companies.

The answers you need

This report offers insights on trends such as the move, especially among younger adult consumers, toward no- and low-alcohol alternatives to conventional cocktails. It also explores developments like the emergence of new-style categories like hard kombucha and hard seltzer. Questions answered include:

• What are the top hard seltzer brands?
• What are the leading spirits-based RTD cocktail brands?
• What gave rise to the hard kombucha segment, and what are its growth prospects?
• What are issues with positioning certain adult drinks as ""healthy""?

This report features

Alternative Adult Beverages in the U.S. features analysis of trends behind emerging and niche beer, wine and spirits segments as well as segments that do not fit easily into those categories. It profiles key brands and companies. It assesses the prospects as well as some challenges and implications for each.

• Volume data, growth and market share for the various segments and the brands that comprise them are included to help marketers wrap their arms around the opportunity. Brands covered include: AriZona Sun Rise Hard Seltzer, BON V!V, Bud Light Seltzer, Clear Coast Fresh Hard Seltzer, Corona, Henry’s Hard Sparkling Water, White Claw, Truly Hard Seltzer, Natural Light Seltzer, Smirnoff Spiked, Wild Basin Seltzer, Vizzy, Cutwater Spirits Canned Cocktails, Mike's Hard, HARD MTN DEW, High Noon Sun Sips, Jim Beam Kentucky Coolers, Jose Cuervo RTD cocktails, Sparkling ICE Spiked, Topo Chico and more.